Who is Patrick Ta?

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Patrick Ta: Defining Modern Glamour Through Celebrity Makeup and Brand-Driven Beauty Content

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Patrick Ta is a celebrity makeup artist based in the United States and the founder of Patrick Ta Beauty. He gained recognition for creating dewy, sculpted makeup looks on high-profile clients such as Gigi Hadid, Camila Cabello, and Shay Mitchell. His signature style emphasizes glowing skin, structured features, and a balance of soft and bold finishes. These characteristics are reflected across his work and his product line.

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Before launching his brand, Patrick worked behind the scenes on red carpet events, magazine shoots, and music videos, often building visibility through client tags and glam team credits. His transition from service-based artistry to product-focused entrepreneurship was marked by the launch of Patrick Ta Beauty at Sephora. He remains deeply involved in the creative process, developing product formulas and demonstrating their use himself. This hands-on presence distinguishes him from other brand founders.

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He frequently appears in videos and campaigns, not just as a makeup artist but as the face of his brand. He has spoken at institutions like Harvard Business School, discussing his journey from struggling freelance artist to industry figure. His openness about personal challenges and growth resonates with aspiring creatives. Patrick’s narrative is rooted in self-made credibility, not just viral moments.

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His social content balances professional polish with relatability—often blending red carpet transformations, behind-the-scenes reels, and personal anecdotes. He actively tags Sephora and Patrick Ta Beauty across posts, integrating brand content into his everyday routine. His dual identity as artist and founder makes his content valuable for both brand partners and consumers. His success lies in aligning storytelling with luxury product promotion.

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An Influencer Active on Social Media

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Patrick Ta is active on Instagram, TikTok, and YouTube, with Instagram being his primary platform. His audience spans over 6 million across all channels, with consistently high engagement from beauty enthusiasts and professionals.

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Patrick's Social Media Strategy Analysis

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Instagram: The Epicenter of Luxury Beauty Looks

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Patrick’s Instagram is the foundation of his brand-building strategy, where he merges celebrity glam with product education. He consistently posts high-resolution images of his clients at events, tagging both the celebrity and the exact products used from Patrick Ta Beauty. This gives followers both visual inspiration and shopping direction, reinforcing his role as both artist and founder. Most captions are short and focused on the final look or the product combo.

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His Instagram feed has a polished editorial tone, with minimal casual content. Instead of using selfies or filters, Patrick opts for professionally photographed glam shots and campaign stills. Each post aligns with his overall brand aesthetic: clean, high-glam, and intentionally styled. This consistency gives his page the look of a curated portfolio rather than a casual feed.

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Patrick uses Instagram not only to promote his brand but also to celebrate milestones—product launches, Sephora partnerships, or makeup worn during major red carpet appearances. His audience expects real-time updates tied to industry moments, such as Met Gala looks or fashion week recaps. This allows him to capitalize on cultural events with built-in audience attention. His 384.7K average views per post reflect the demand for this type of exclusive, beauty-focused content.

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His strategy includes tagging Sephora (15 times) and Patrick Ta Beauty (87 times), which strengthens the brand’s algorithmic visibility and reinforces retailer collaborations. He doesn’t rely on giveaways or viral trends—instead, his success comes from high-frequency, product-driven content that stays aligned with his artistic identity. Posting every day at 12 PM EST, he maintains a steady cadence that keeps his audience engaged without overwhelming them.

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• Username: @patrickta
• Influence Score: 91.3/100
• Followers: 3.9M
• Activity: 18 posts/month
• Engagement Rate: 0.33%
• Growth: +3.09% (+117.8K in 30 days)
• Average Engagement: 12.8K
• Posting Habits: Every day at 12 PM EST

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TikTok: Bite-Sized Beauty Edits and Brand Exposure

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Patrick’s TikTok approach is more casual and technique-driven, offering bite-sized tutorials and playful edits. He shows how to use his products in real time—often demonstrating his Double-Take Crème & Powder Blush or using dual-camera views for before-and-after reveals. He leans into hands-on content over commentary, keeping the focus on visual transformation. Most videos include client footage, product close-ups, or time-lapse glam sessions.

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Unlike his Instagram, TikTok gives Patrick space to show personality—he occasionally joins voiceover trends or responds to fan comments. This humanizes his brand and helps audiences connect with the creator behind the label. The platform’s short-form nature complements his ability to deliver fast, clear demonstrations without needing full tutorials. He avoids using heavy effects or unrelated trends, keeping the content aligned with beauty-focused intent.

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His 2.2M TikTok followers engage heavily with application techniques and celebrity snippets. With a 1.26% engagement rate and average views of 329.5K, his videos outperform many luxury creators by staying technique-first. Most videos end with a product tag or label flash, providing a seamless transition from entertainment to promotion. Posting 5.2 videos per week around 7 AM EST, he aligns with peak user activity in the beauty space.

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Patrick’s TikTok also plays a role in cross-promoting launches—he previews new collections, shades, and formulations ahead of official drops. This makes his TikTok feed a preview zone for loyal fans and industry watchers. His ability to simplify application steps and keep videos under 30 seconds drives repeat views. TikTok helps him bridge audience segments between professional makeup artists and everyday consumers.

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• Username: @patrickta
• Influence Score: 91.2/100
• Followers: 2.2M
• Activity: 5.2 videos/week
• Engagement Rate: 1.26%
• Growth: +4.56% (+96K in 30 days)
• Average Engagement: 27.7K
• Posting Habits: Every day at 7 AM EST

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YouTube: Dormant Channel with Historical Brand Roots

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Patrick’s YouTube channel has been inactive for three years but still serves as a reference point for early followers and industry fans. The channel originally featured long-form tutorials and vlogs from behind-the-scenes shoots and launch events. These videos provided deeper context on his approach to layering, shading, and glow techniques. Each upload often focused on one full look, making them ideal for makeup students or aspiring pros.

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Although the engagement and growth have stopped, the channel helped lay the groundwork for Patrick’s brand credibility in digital beauty. His early uploads showed him applying makeup on clients from start to finish—an uncommon level of access for viewers at the time. The format was direct, with minimal scripting and a strong focus on technique. He occasionally discussed specific challenges of working with different face shapes or skin types.

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• Username: @patrickta
• Influence Score: 19.3/100
• Followers: 146K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Patrick Ta's Social Media Influence Summary

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With a Favikon Influence Score of 9,023 points, Patrick Ta ranks in the Top 2% of creators globally. He holds the #60 position in Make-up U.S. and #267 worldwide, highlighting his strength in the professional beauty sector. His Instagram ranks #1,913 in the U.S., confirming his impact as both a brand founder and industry figure.

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Learn more about the Favikon Methodology here

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Content Strategy: From Client Glam to Product Launch in a Post

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Patrick’s content strategy is driven by real-time relevance—he often posts beauty looks on the same day they’re worn at events, giving followers exclusive access to backstage glam. His grid reflects a dual identity: part makeup artist, part CEO. Whether it’s tagging Sephora in product launch posts or walking through a glam session in 30 seconds, each post is an extension of his signature aesthetic. He uses a mix of short captions, direct product tags, and celebrity credits to build both brand trust and audience anticipation. The strategy thrives on association—linking his makeup line to public figures and moments of cultural interest. The consistency of his style, language, and posting cadence makes him a reliable voice for beauty industry insiders and consumers alike.

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Reachability and Partnerships

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Patrick Ta is highly reachable on Instagram, where he posts daily at 12 PM EST and tags both Sephora and Patrick Ta Beauty frequently. His profile acts as a content hub for product releases, celebrity glam reveals, and brand milestones, making it the primary space for partnership visibility. With 3.9M followers and an average of 384.7K views per post, Instagram is his most stable platform for sponsored campaigns. His consistent tagging strategy and brand-safe image make collaboration seamless for beauty retailers and luxury partners.

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TikTok offers a second high-impact channel, with 2.2M followers and strong performance through short-form product demonstrations. Patrick posts over five videos weekly, usually at 7 AM EST, aligning with peak user traffic. His tone is hands-on and visually instructive, ideal for partnerships that need direct application exposure. While his YouTube is inactive, his Instagram and TikTok form a dual-platform strategy that supports both prestige branding and daily engagement.

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Conclusion: Patrick Ta’s Influence Extends Beyond the Brush

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Patrick Ta has successfully bridged the gap between celebrity makeup artistry and consumer beauty branding. His consistent content delivery, strategic product promotion, and high-profile collaborations have solidified him as a trusted figure in the U.S. beauty industry. With top-tier influence scores, growing TikTok visibility, and steady Instagram performance, he offers both prestige and reach. Whether you’re launching a luxury palette or promoting pro-grade tools, Patrick Ta provides a clear, glamorous, and high-impact channel for beauty partnerships. His work continues to inspire both artists and everyday users—proving that beauty, when done right, is a business and an art form.

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