Who is Rayca?

‍

‍

Rayca: Gen Z’s Brazilian Star Bringing Humor, Fashion, and Joy to TikTok

‍

‍

Rayca is a 22-year-old creator from Rio de Janeiro whose online presence captures the vibrancy of Brazil’s youth culture. She is best known for her lighthearted TikToks, embracing trends, humor, and her distinct personality. Fluent in the language of Gen Z, her content resonates with Portuguese-speaking viewers seeking connection through fun and authenticity.

‍

Having built a solid following on both TikTok and Instagram, Rayca’s collaborations with brands like SHEIN place her in the heart of lifestyle and fashion promotion. But it’s not just about partnerships—her community engages deeply with her, with reactions and shares reflecting strong emotional resonance.

‍

‍

Unlike many influencers who rely on scripted or overly polished content, Rayca leans into spontaneity and cultural nuance. Her storytelling style is authentic and raw, making her standout among a crowd of creators. This relatability is her superpower.

‍

Beyond entertainment, she also helps shape young Brazilian fashion and beauty preferences, becoming a trend filter for her followers. She reflects the playful chaos of youth but anchors it in confidence and individuality.

‍

‍

An Influencer Active on Social Media

‍

‍

Rayca’s social media presence thrives on TikTok and Instagram, where she captures the pulse of Gen Z culture with fashion-forward, humorous content.

‍

‍

Rayca's Social Media Strategy Analysis

‍

‍

TikTok: Rayca’s Core Stage for Gen Z Connection

‍

‍

Rayca’s TikTok presence is the powerhouse of her influence, with 1.4M followers and an average of 111.1K views per video. Her content thrives on humor, group dynamics, and catchy trends, often framed in casual, homey settings. She posts around 1.2 videos per week, ensuring consistency while maintaining audience anticipation. Rayca’s expressive energy and relatability drive high engagement, with an impressive average of 20.7K interactions per post.

‍

She leverages her personality more than production polish—her casual tone, spontaneous humor, and body language resonate deeply with a youthful Brazilian audience. Her engagement rate of 1.48% reflects strong viewer loyalty despite a lack of recent growth. The creator strategically uses viral audio tracks and group formats to boost algorithmic visibility. Her captions are minimal, often relying on emojis or quick punchlines, reinforcing her Gen Z appeal.

‍

‍

Another key element in Rayca’s TikTok strategy is tapping into shared female experiences—like friendship bonds, body positivity, and personal quirks. These moments feel unscripted, often capturing a sense of camaraderie rather than polished storytelling. The strength of her engagement doesn’t stem from trends alone but from a consistent emotional tone that fosters parasocial relationships. Her viewers aren’t just entertained—they relate.

‍

Despite having zero follower growth in the last 30 days, Rayca’s performance remains steady, signaling a loyal base rather than a purely viral-dependent following. She posts once a week at 3 PM, likely optimizing for platform analytics and rhythm. TikTok is clearly where she has found her voice, and her ability to retain interest without daily output points to quality over quantity. She’s mastered the art of being casually magnetic on video.

‍

• Username: @eurayca
• Influence Score: 85/100
• Followers: 1.4M
• Activity: 1.2 videos/week
• Engagement Rate: 1.48%
• Growth (30 days): 0%
• Average Engagement: 20.7K
• Posting Habits: Once a week at 3 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: Aesthetic Presence with Underutilized Potential

‍

‍

With 148.1K followers, Rayca’s Instagram reflects her fashion and lifestyle interests, but lags behind TikTok in engagement. Her average post only gets about 20 likes, and her engagement rate is a mere 0.01%, revealing a significant gap in platform resonance. She posts just once a month, which contributes to limited reach and algorithmic traction. Her latest activity was 20 days ago, reinforcing Instagram’s role as a secondary channel.

‍

Rayca’s Instagram content focuses more on curated visuals—posing, aesthetics, and emoji-heavy captions. Posts lean into natural backdrops, personal outfits, and candid snapshots, highlighting her as a fashion-forward creator. Her visual identity is well-aligned with brand-friendly themes, particularly in the SHEIN ecosystem, but it doesn’t fully capitalize on community interaction. The polish is there—but the pull isn’t.

‍

‍

The platform could serve as a portfolio for potential brand deals, but it currently lacks consistent content flow and audience nurturing. Compared to her dynamic TikToks, Instagram feels static. With a few strategic story highlights, reels, or interactive polls, she could convert passive followers into an active community. The dormant potential here is high, especially given her aesthetic strength.

‍

To revitalize her Instagram, Rayca could repurpose TikTok clips or create exclusive Reels that echo her video humor in a still-familiar format. The Gen Z audience she’s targeting is highly visual and responsive to short-form video, which Instagram also supports. Her morning posting habit at 5 PM may also be worth testing for later time slots to match follower behavior. Overall, with better consistency, Instagram could become her second core channel.

‍

• Username: @eurayca
• Influence Score: 47.2/100
• Followers: 148.1K
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth (30 days): -0.03%
• Average Engagement: 20
• Posting Habits: Once a month at 5 PM EST

‍

‍

Rayca’s Social Media Influence Summary

‍

‍

Rayca ranks in the Top 5% on TikTok Brazil and Top 2% globally in the video entertainment category—strong indicators of her influence in the Gen Z market. With an Influence Score of 85/100 on TikTok, she’s positioned as a top-tier casual creator with a highly engaging content style.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor, Friendship, and Fashion

‍

Rayca’s strategy centers on emotion-driven content that reflects a joyful, youth-centered life. Her TikToks are personal yet accessible, often capturing chaotic friendships, transformations, or beauty mishaps. The consistent theme across her content is realness—never too polished, always honest.

‍

Reachability and Partnerships

‍

‍

Rayca’s openness to brand partnerships is clearly highlighted in her profile. With successful collaborations with SHEIN and SHEIN Mexico, she’s already proven herself as a reliable influencer for product placement and fashion marketing. According to Favikon’s metrics, she has a high likelihood of accepting sponsorships, particularly those that resonate with Gen Z culture.

‍

‍

She is ideal for brands seeking relatable ambassadors who reflect real users—not just polished advertising. Her content’s casual tone makes her product endorsements feel natural and trustworthy.

‍

‍

Conclusion: A Playful Force in Gen Z Fashion and Video Culture

‍

Rayca isn’t just another lifestyle influencer—she’s a Gen Z voice shaping digital trends in Brazil. With a powerful TikTok presence, relatable charm, and growing brand network, she’s poised to rise even higher in the creator space. Her influence lies in her relatability, her humor, and the unmistakable joy she brings to her audience—one video at a time.

‍

View the AI-powered profile

‍

Also See 👀
‍GIANA MELLO - COMPLETE SOCIAL MEDIA ANALYSIS‍INGRID OHARA - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE