Who is Richard van der Blom?

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Richard van der Blom: Leading LinkedIn Strategy Through Data and Social Selling

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Richard van der Blom is a Dutch LinkedIn strategist known for pioneering algorithm-based content education. He began his career in social selling before shifting focus to B2B LinkedIn training, where he built a reputation for testing and interpreting LinkedIn’s algorithm updates. His work is centered around platform-specific strategies backed by data rather than theory. This grounded approach sets him apart from traditional marketing consultants.

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He is the founder of Just Connecting HUB, a platform that delivers practical training for B2B professionals, marketers, and agencies. Through this initiative, Richard has trained more than 300,000 professionals and worked with over 900 companies globally. His partnerships include major players like LinkedIn, Substrata, and multiple SaaS firms looking to improve platform visibility. His insights are consistently based on large-sample data from real user interactions.

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Richard’s content is built on weekly tests that measure algorithm behavior—ranging from post timing to content type performance. He publishes these findings on LinkedIn and in his newsletter, giving his audience clear, actionable recommendations. His posts often include benchmarks, engagement breakdowns, and real-world examples, making them particularly valuable to teams managing corporate accounts. This has made him a preferred source for marketers aiming to improve organic reach.

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Outside his content, Richard is a frequent keynote speaker at LinkedIn-focused events and private trainings. He also runs the Social Selling Insights newsletter, which attracts over 95,000 readers. His tone is practical, clear, and focused on improving performance, not personal branding. This focus on clarity and measurable results has helped him secure a top spot among LinkedIn creators in the Netherlands.

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An Influencer Active on Social Media

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Richard van der Blom is highly active on LinkedIn, with limited activity on X.

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Richard's Social Media Strategy Analysis

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LinkedIn: His Primary Platform for Impactful B2B Training

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Richard van der Blom uses LinkedIn as his main content and research channel. He posts nearly every day at 2 AM EST, and each post typically includes data from recent algorithm tests he has conducted. These tests focus on how post structure, timing, or interaction type affects reach and visibility. His followers rely on his content to stay up to date on LinkedIn’s inner workings.

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Unlike many creators, Richard avoids inspirational quotes or opinion pieces. Instead, his content breaks down patterns in platform behavior using charts, timelines, or engagement comparisons. He’s known for launching series, such as multi-post experiments showing how slight variations in headlines or visuals affect performance. This technical breakdown sets his strategy apart from purely anecdotal content.

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Richard also engages with his audience in the comments to gather additional insight and feedback on how others are experiencing similar algorithm shifts. This community-sourced data enhances the value of his posts and often fuels follow-up experiments. He references these interactions in later content to validate or refute earlier conclusions, making his page feel like a live learning lab.

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He pairs this strategy with frequent tagging of relevant brands and individuals, amplifying visibility and aligning his name with trusted sources. Notably, he's tagged Substrata ten times and LinkedIn seven times, further anchoring his content in B2B relevance. With a 91.4/100 platform score and an average of 786 engagements per post, his data-led approach drives both authority and interaction.

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• Username: @richardvanderblom
• Influence Score: 91.4/100
• Followers: 228.9K
• Activity: 30 posts/month
• Engagement Rate: 0.34%
• Growth (30 days): +2.49%
• Average Engagement: 786
• Posting Habits: Every day at 2 AM EST

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X: A Secondary, Low-Impact Channel

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Richard’s X strategy is minimal, primarily serving as a placeholder for his presence on the platform. With 1.2 tweets per week, his content is limited to cross-posting or occasional short commentary. The platform's current engagement rate is 0%, and recent tweets have averaged only 23 views. This indicates that X is not a focus in his outreach or content plans.

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The format of his posts on X lacks the visual and data-rich depth of his LinkedIn updates. His tweets don’t include algorithm insights or LinkedIn strategy breakdowns, making them significantly less actionable for his target audience. There is also no indication of experiments or data threads being conducted here.

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Richard’s low score of 18/100 on X reflects both the lack of strategic activity and minimal audience traction. Despite posting weekly, his follower count of 7.2K has declined slightly, with a -0.28% growth rate in the past 30 days. These metrics suggest that X does not contribute meaningfully to his educational or brand-building efforts.

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He currently tweets once a week, typically at 1 AM EST, but there is no recurring series or engagement strategy in place. The lack of interaction or structured content shows that his focus remains entirely on LinkedIn, and X serves more as a digital business card than a performance-driven channel.

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• Username: @richardvdblom
• Influence Score: 18/100
• Followers: 7.2K
• Activity: 1.2 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.28%
• Average Engagement: 0
• Posting Habits: Once a week at 1 AM EST

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Newsletter: Social Selling Insights

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Richard’s newsletter, Social Selling Insights, has built a subscriber base of 95.6K by focusing on practical applications of LinkedIn’s evolving mechanics. Each edition is structured around data-rich experiments he conducts weekly, offering a behind-the-scenes look at how the platform’s algorithm reacts to changes in post formats, engagement patterns, and publishing frequency. This makes it one of the few newsletters grounded in ongoing field tests rather than general marketing theory.

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What makes Richard’s newsletter stand out is its consistency and specificity. He shares exact engagement metrics, post types tested, and the variables altered in each experiment. For example, he has analyzed how tagging multiple people impacts visibility, or how different post openers affect dwell time. These are insights not typically found in mainstream content marketing newsletters and directly serve his B2B audience.

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The content often includes exclusive slides, downloadable templates, and performance benchmarks for LinkedIn business pages and personal accounts. This transforms each edition from a reading experience into a resource library. Readers use these materials to adapt their own posting strategies or train their internal teams, making the newsletter a tool rather than just a content update.

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Additionally, Social Selling Insights serves as a springboard for Richard’s speaking engagements and collaborations. Insights shared in the newsletter frequently appear in webinars, keynote decks, and paid training programs, ensuring message consistency across all channels. For brands or marketers seeking to understand and adapt to LinkedIn’s current mechanics, Richard’s newsletter is the primary touchpoint.

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Richard van der Blom’s Social Media Influence Summary

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Richard holds a Favikon Influence Score of 8,353, placing him in the Top 1% of creators globally. He ranks #6 on LinkedIn in the Netherlands and #3 in Marketing & Sales in the country. These positions highlight the impact of his algorithm-driven content and consistent engagement with a professional B2B audience.

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Learn more about the Favikon Methodology here

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Content Strategy: Data First, Always

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Richard’s content strategy is focused on demystifying LinkedIn’s algorithm through data. He routinely runs experiments, publishes results, and translates platform behavior into digestible tips. His style is educational and direct, catering to professionals who want to grow their business presence efficiently. He avoids overused formats like quotes or memes. Instead, each post highlights statistics, training takeaways, or comparisons between new and old platform behaviors. He also features company collaborations and speaker insights to further validate his findings.

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Reachability and Partnerships

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Richard van der Blom is highly reachable through LinkedIn, where he maintains daily posting habits and direct interactions in the comment sections. He frequently collaborates with B2B brands, particularly in sales enablement, marketing tech, and professional training. His partnerships often include sponsored algorithm research, co-branded webinars, and data-backed campaign posts. He also tags relevant collaborators to boost visibility and network alignment.

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He is best suited for partnerships requiring educational content and measurable audience impact, especially with European or North American business audiences. Richard typically integrates brand messages into research summaries or strategy posts, ensuring alignment with his data-driven tone. His past collaborations with Substrata and LinkedIn demonstrate his ability to maintain authority while promoting partners. He favors partnerships that match his analytical and training-based content format.

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Conclusion: A Measurable Voice in LinkedIn Education

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Richard van der Blom’s impact stems from his consistent, data-based approach to LinkedIn content and B2B marketing. He provides clarity on algorithm behavior, encourages smarter engagement strategies, and leads one of the most followed newsletters in the space. His role as a strategist, educator, and founder of Just Connecting HUB positions him among the top LinkedIn experts globally.

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