Who is Ryan Yockey?

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Ryan Yockey: Shaping Tech Leadership and Company Culture on LinkedIn

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Ryan Yockey is a seasoned tech executive with over 30 years of experience leading engineering teams at companies like FabFitFun and The Farmer’s Dog. He has built and scaled teams across startups and billion-dollar firms, specializing in operational growth and product development. His work consistently focuses on creating people-first cultures in high-growth environments. Ryan’s leadership has directly impacted team retention and cross-functional efficiency in consumer-focused tech companies.

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Known for his straight-shooting leadership philosophy, Ryan frequently posts about the disconnect between compensation and employee satisfaction. His quote, “A paycheck isn’t enough. People want to feel valued,” underscores his belief in workplace transparency and emotional intelligence. He uses real-world executive lessons to break down how leaders can support employee well-being during rapid company shifts. His perspective is grounded in lived experience rather than abstract frameworks.

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Ryan’s expertise spans product engineering management, hiring processes, and building remote-first teams. He often shares behind-the-scenes insights into scaling internal systems while maintaining psychological safety and motivation across departments. His posts dissect common challenges like burnout, organizational misalignment, and unproductive leadership models. This has positioned him as a relatable mentor for engineering leads and startup founders alike.

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He also brings visibility to lesser-addressed leadership issues, such as how middle managers can drive cultural change and how tech teams can maintain empathy in performance-driven environments. His audience includes senior engineers, startup CEOs, and HR leaders who trust his practical, experience-based approach. Ryan’s credibility is further reinforced by his involvement with workplace culture-focused brands like Clockwise and his ongoing presence in leadership networks.

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An Influencer Active on LinkedIn

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Ryan Yockey has built a top-performing LinkedIn profile focused on leadership, business culture, and engineering team management.

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Ryan's Social Media Strategy Analysis

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LinkedIn: Tech Leadership at Scale, One Post at a Time

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Ryan Yockey’s LinkedIn strategy centers on personal executive reflections tied to team performance, engineering leadership, and company culture. His posts often dissect real scenarios—such as how he rebuilt team trust after a failed reorg or why performance bonuses backfired. These stories ground his leadership insights in actual decisions he made while scaling companies like FabFitFun. He avoids surface-level inspiration and focuses on honest reflections with tangible value.

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He maintains a consistent posting habit of 30 times per month, typically publishing at 8 AM EST, which aligns with peak engagement hours for U.S.-based professionals. This regularity has helped him earn a 6.56% follower growth rate in just 30 days, adding 6.8K new followers. He pairs this frequency with clear, accessible visuals—usually minimalist slides or short videos—that reinforce his focus on structure and message clarity. His format encourages fast reading and high save/share rates among leadership audiences.

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Ryan’s most resonant content typically addresses overlooked organizational patterns, like how middle managers act as culture carriers or how executive silence can damage psychological safety. He frequently revisits themes like retention vs. satisfaction, and how product team dynamics shift under pressure. He also uses his platform to gently critique leadership practices from a peer-level perspective—never condescending, but always firm. This tone positions him as an insider’s advisor, not an outside consultant.

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The effectiveness of his strategy is visible in his key performance indicators: an engagement rate of 1.43%, average engagement of 1.6K per post, and over 425.4K monthly views. These numbers reflect a professional audience that doesn’t just view but actively interacts with his content. His followers are not passive scrollers—they are likely executives, people leaders, and technical managers bookmarking his posts for reference. His content earns trust through repetition, lived insight, and relevance over trendiness.

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• Username: @ryanyockey
• Influence Score: 927/1000
• Followers: 109.9K
• Activity: 30 posts/month
• Engagement Rate: 1.43%
• Growth: +6.56% (6.8K new followers in 30 days)
• Average Engagement: 1.6K
• Posting Habits: Daily at 8 AM EST

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Ryan Yockey's Social Media Influence Summary

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With a Favikon Influence Score of 8,311 points, Ryan ranks solidly in the Top 1% on LinkedIn in the United States (#55) and Top 1% Worldwide (#209). He also places in the Top 2% for Startups & Entrepreneurship in the U.S. (#142) and Top 2% Worldwide in that category (#873). These placements reflect Ryan’s well-established niche and consistent performance in the executive leadership and tech entrepreneurship space.

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Learn more about the Favikon Methodology here

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Content Strategy: Guiding Future Leaders through Insightful Reflection

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Ryan’s content strategy is rooted in practical leadership advice, executive mentorship, and organizational reflection. He steers clear of performative trends and leans into structured, educational value. Most of his content includes clear takeaways—whether it’s how to boost team morale during layoffs or build cross-functional efficiency. He balances personal credibility with humility, often sharing career mistakes and lessons from past roles to reinforce his insights. His tone is calm and professional, with a cheerful and solution-oriented style that appeals to mid-to-senior professionals. He also uses brand-safe messaging and avoids polarizing topics, which increases trust and reliability for partners and brands. His content stays relevant to leadership transitions, workplace mental health, and employee engagement, especially appealing to tech companies and HR platforms.

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Reachability and Partnerships

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Ryan Yockey is highly reachable for brand collaborations through LinkedIn, where he actively responds to relevant engagement and direct inquiries. He has worked with tools like Clockwise and Intro, aligning with his focus on productivity, workplace structure, and team health. His estimated rate per branded post ranges from $1.1K to $1.3K, based on consistent high-value engagement and senior-level audience demographics. His audience includes engineering leaders, tech founders, and organizational strategists—making him a strong fit for B2B and SaaS partnerships.

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He favors partnerships that reflect his leadership philosophy, especially those focused on employee well-being, remote team management, or executive development. Brands seeking short-term hype are unlikely to match his long-form, trust-driven approach. He rarely promotes products directly and prefers integrating tools into broader content about solving real leadership challenges. This selectivity makes his endorsements more credible and aligned with his professional tone.

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Conclusion: A Reliable Voice in Executive Growth and Workplace Culture

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Ryan Yockey has carved out a strong presence by consistently offering grounded, valuable insights to a growing network of professionals. His high rankings and engagement on LinkedIn reflect both the quality of his thought leadership and his ability to foster meaningful dialogue around business growth and leadership. In a noisy content environment, Ryan stands out by focusing on trust, performance, and experience-based reflection—making him not just a mentor to many, but a strategic partner for brands invested in professional development, employee wellness, and tech leadership.

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View the AI-powered profile

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