Who's Who on Social Media
5 min to read
Who is Scot Chisholm?
Scot Chisholm is a renowned startup CEO, investor, and coach who built Classy, a billion-dollar nonprofit platform acquired by GoFundMe. With an engaging social media presence across LinkedIn, Instagram, and X, Scot shares actionable advice on leadership, entrepreneurship, and personal growth. His content strategy blends motivational storytelling with professional insights, solidifying his influence in the business world. Explore how Scot’s platforms inspire audiences, build authority, and create impactful partnerships.
December 10, 2024

Social Coverage Overview
Scot Chisholm maintains a strong presence on LinkedIn, Instagram, and X (formerly Twitter), using these platforms to share insights into leadership, business strategy, and personal growth.
LinkedIn: Scot’s Flagship Platform
Scot Chisholm’s LinkedIn is the cornerstone of his social media strategy, with a staggering 61K followers. His posts blend professional advice with motivational content, often incorporating personal experiences to inspire his audience. For example, Scot’s posts about “brutally honest truths leaders need to hear” and “startup advice” consistently generate high engagement, reflecting his authority in the business world.
A hallmark of his strategy is leveraging carousels and thought-provoking text posts to spark conversation. With an impressive engagement rate of 0.33%, Scot ensures that his followers receive actionable advice, often tailored to aspiring entrepreneurs and business leaders. His posting habits—daily at 8 PM—indicate a calculated effort to optimize reach and engagement.
Key LinkedIn Metrics
Instagram: A Visual Showcase
On Instagram, Scot shares a mix of professional content, lifestyle moments, and motivational reels. With 43K followers and a growth rate of 3.8%, his platform effectively reaches a diverse audience. His posts, such as “6 cheat codes to master public speaking” and “Building Haskill Creek,” are designed to educate and entertain, drawing engagement rates of 0.32%.
Scot’s use of carousels, reels, and infographics aligns with Instagram’s algorithm, ensuring visibility while maintaining authenticity. His average engagement of 99 per post underscores his ability to connect with his audience on a deeper level.
Key Instagram Metrics
X (formerly Twitter): Short and Impactful
On X, Scot has cultivated a following of 28.3K. His tweets, often centered around leadership and startup life, achieve an engagement rate of 0.53%. Posts like “10 brutally honest truths every leader needs to hear” resonate with his audience, driving substantial visibility.
Scot’s strategy on X is characterized by brevity and frequency, with 45.3 tweets per week. This consistent output ensures that his content remains fresh and relevant.
Key X Metrics
Newsletter: Thought Leadership in Your Inbox
Scot’s newsletter complements his social media presence by delivering long-form insights directly to subscribers. Topics range from startup challenges to leadership tactics, offering actionable advice to his audience.
Through this medium, Scot fosters a deeper connection with his followers, providing value beyond the constraints of social platforms. His newsletter is an excellent tool for nurturing his community and establishing authority.
Social Media Influence: A Comprehensive View
Scot Chisholm’s social media influence is bolstered by his authoritative content and consistent growth. With a Favikon authority score of 7,880, he ranks among the top influencers in the business and startup niche. His cross-platform strategy ensures that his audience remains engaged, regardless of the medium.
Content Strategy Analysis
Scot’s content strategy is a masterclass in balancing professional and personal narratives. By addressing key pain points for his audience—such as public speaking fears, startup challenges, and leadership dilemmas—he establishes himself as a relatable yet authoritative figure.
Visual content, particularly on Instagram and LinkedIn, plays a pivotal role in his strategy. Infographics, reels, and carousels deliver value in digestible formats, while his use of storytelling deepens engagement. His approach to timing and frequency ensures maximum visibility, optimizing the reach of each post.
Reachability and Partnerships
With a normal reachability score and an estimated sponsored post cost of $425, Scot is an attractive partner for brands targeting professionals and entrepreneurs. His niche expertise and engaged following make him a strategic collaborator for businesses in the startup, nonprofit, and leadership spaces.
Scot Chisholm’s creator network includes influential personalities like Naval Ravikant and Simon Sinek, renowned for their insights into entrepreneurship and leadership. Collaborating with prominent figures such as Eric Ries, founder of Lean Startup, Scot’s connections span the business and personal growth industries. These partnerships amplify his impact, creating synergies with thought leaders and innovative brands, including Haskill Creek and GoFundMe.