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Who is Shane Stoffer aka Life of Stogie?
Shane Stoffer, better known as TOGI, is a 21-year-old fitness entrepreneur documenting his transformation from a basement gym setup to a $10 million dream. His content is a daily mix of bodybuilding motivation, business ambition, and transparent updates on both wins and setbacks.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Shane Stoffer aka TOGI: Sharing Fitness, Grit, and the Road to $10 Million
Shane Stoffer, known online as TOGI, is a 21-year-old fitness creator who built his brand by documenting a personal challenge: transforming his body and life in 365 days. He launched his journey from a frat house basement, using daily gym sessions, raw check-ins, and blunt self-motivation as the foundation. His posts often include phrases like “Why not you?” and day-number titles, creating a sense of real-time progress. This framing has helped him gain traction among young men looking to change their routines.
Unlike creators who focus solely on physique, Shane intertwines entrepreneurship into his story, openly aiming for a $10 million milestone. His audience doesn’t just follow for workouts—they follow to track his business mindset and self-discipline. He shares screenshots of sales metrics, notes from failed ideas, and progress charts to keep the financial aspect visible. His transparency makes him stand out in the fitness niche, where financial talk is often hidden.

Shane’s tone is blunt, lowercase, and unfiltered—he speaks like someone in the middle of a set, not someone trying to impress. His captions call out excuses and reflect his daily reality, whether it’s sleep deprivation or hitting a new PR. He doesn't rely on aesthetics or trends—his visuals are sweaty, dimly lit, and consistent. That gritty consistency gives his brand credibility and drives repeat engagement.
He also avoids flashy backdrops or collabs with flashy creators; his content usually features solo clips from gyms, bedrooms, or parking lots. This no-frills approach aligns perfectly with his core message: discipline beats motivation. Whether it’s a video of his morning routine or a post saying “no one’s coming to save you,” Shane’s brand is built on showing up and doing the work—every single day.
An Influencer Active on Social Media

Shane connects with over 2.2 million followers across Instagram, TikTok, YouTube, and X by documenting his fitness evolution and business grind in real time.
Shane Stoffer's Social Media Strategy Analysis
Instagram: Daily Accountability, Raw Physique Updates, and Bold Claims

Shane uses Instagram (@stoffer___) as the central hub for documenting his 365-day transformation—both physical and financial. His posts often include phrases like “Day 270” or “Conquered da world with my 79!?!?” referring to personal milestones tied to age or income. Instead of flashy edits, he shares direct evidence: shirtless mirror selfies, gym clips, and car reveals like a Rolls Royce or Ferrari parked in front of his house. The captions are short, lowercase, and intentionally raw.
Despite posting just twice a month, Shane earns an average of 119.9K interactions per post, with a massive 14.3% engagement rate. His audience isn’t passive—they comment with encouragement, questions, and disbelief, especially when he hits big milestones. A recent carousel showing his car fleet drew over 124K likes in three days, reflecting how real-world achievements fuel his visibility. He doesn’t just talk about success—he shows it.

His visual tone is consistent: dim lighting, home gyms, or driveways—no artificial backdrops or lifestyle staging. Shane rarely posts anything not tied directly to his transformation story. Each photo or video serves as proof of the grind, from muscle updates to wealth benchmarks. The minimal frequency keeps followers waiting for the next proof drop, creating anticipation.
His posting schedule is reliable—once a week around 5 PM EST—and aligns with his messaging about discipline and structure. He doesn’t chase reels trends or collab tags; every post is authored solo, rooted in accountability. His profile isn’t curated to impress—it’s designed to motivate, challenge, and track his path to $10 million.
- Username: @stoffer___
- Influence Score: 88.4/100
- Followers: 838.3K
- Activity: 2 posts/month
- Engagement Rate: 14.3%
- Growth: 0%
- Average Engagement: 119.9K
- Posting Habits: Once a week at 5 PM EST
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TikTok: High Reach Potential Left Dormant

Shane’s TikTok account (@lifeoftogie) once mirrored his Instagram tone—progress countdowns, fast-paced workout edits, and direct challenges to viewers. But for the past nine months, the account has been completely inactive. With over 806.4K followers, he had a strong base, but his content pipeline stopped without explanation. His influence score dropped to 13/100, with engagement and growth flatlined at 0%.
When active, his clips were low-production, featuring raw gym lighting, shirtless physique updates, and financial day-count overlays. He wasn’t focused on dancing or trending audio—his videos typically featured motivational voiceovers or bold on-screen text like “I started in my basement.” These short, punchy uploads resonated with young men tracking self-improvement journeys.
- Username: @lifeoftogie
- Influence Score: 13/100
- Followers: 806.4K
- Activity: 0 videos/month
- Engagement Rate: 0%
- Growth: 0%
- Average Engagement: 0
- Posting Habits: Once a year at 2 PM EST
YouTube: Long-Form Transparency, Low Volume

Shane’s YouTube channel (@ShaneStoffer) is where he leans into longer-form storytelling, using sit-down videos and vlogs to unpack his business goals and transformation process. With 584K subscribers, he maintains a consistent audience despite a very low activity rate—just 0.8 videos per month. His last upload was two months ago, but his videos still average 801.8K views and 50.2K engagements, showing their lasting relevance.
His content isn’t cinematic—it’s simple, focused, and timestamped. Titles often include things like “Day 200 Update” or “I Made $50K This Month”—providing accountability while motivating viewers. He talks through both physical struggles and revenue plateaus, sharing lessons and mistakes. This blend of gym talk and business recap makes him unique in the fitness creator space.

Shane uses YouTube to deepen his connection with core fans—the ones who want to know what’s behind the Instagram car photos or transformation posts. It’s here that he admits burnout, breakdowns, or missteps, and followers reward that transparency with long watch times and high engagement. He doesn’t post often, but when he does, it’s personal.
Videos drop roughly once a year at 7 PM EST, meaning his approach isn’t optimized for algorithmic consistency. But that hasn’t stopped him from building loyalty. He treats YouTube like a journal entry: detailed, direct, and always tied to real stakes. When new videos hit, his audience shows up.
- Username: @ShaneStoffer
- Influence Score: 82.9/100
- Followers: 584K
- Activity: 0.8 videos/month
- Engagement Rate: 8.6%
- Growth: 0%
- Average Engagement: 50.2K
- Posting Habits: Once a year at 7 PM EST
X: Quick Rants, Business Jabs, and Daily Momentum

Shane uses X (@shanestoffer) to deliver daily micro-updates and mindset one-liners. Posting over 42 tweets per week, he keeps 60.8K followers tapped into his thoughts with short, punchy takes like “Abs don’t come with excuses” or “Nobody’s watching. Work anyway.” His tone is aggressive but honest—designed to energize and challenge followers rather than entertain.
The platform acts as a supplement to his visual channels. On days he doesn’t post to Instagram, he still drops multiple tweets reflecting either his gym mindset or entrepreneurial progress. These quick hits maintain daily presence, showing his audience he’s locked in—even when content isn’t being filmed.

His average tweet earns around 1.6K engagements, with an engagement rate of 2.71%. While smaller than his other platforms, this daily momentum keeps his brand alive between big posts. He also uses X to talk directly to skeptics, often retweeting critical comments and responding with data or transformations.
Posting daily at 3 AM EST, Shane uses X like a locker room—brief, loud, and consistent. Unlike his other platforms, where visuals carry the message, here the copy carries weight. It’s where he sharpens his voice, builds community, and reinforces the no-excuses mindset that powers his brand.
- Username: @shanestoffer
- Influence Score: 81.5/100
- Followers: 60.8K
- Activity: 42.3 tweets/week
- Engagement Rate: 2.71%
- Growth: 0%
- Average Engagement: 1.6K
- Posting Habits: Daily at 3 AM EST
Life of Stogie’s Social Media Influence Summary

Shane holds a Favikon Influence Score of 9,016 points, ranking him at Level 2. He places in the Top 1% for both Instagram U.S. (#4988) and Fitness for Men U.S. (#35), and globally within the Top 1% in Fitness for Men (#147). His consistent engagement across Instagram and YouTube strengthens his authority in fitness content for young men.
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Content Strategy: Progress Logging Meets Relatable Discipline
Shane’s strategy revolves around three things: daily accountability, gym consistency, and financial ambition. His captions often include timelines (“Day 250”), his goals are pinned, and he repeats key phrases like “Why not you?” to anchor his brand voice. He isn’t targeting the already fit—he speaks to the guy still in the basement, watching, waiting, and doubting.
Reachability and Partnerships

Shane Stoffer is highly reachable for brand partnerships, with a post estimated at $10K and strong alignment in the fitness, mindset, and lifestyle spaces. He integrates sponsorships into his transformation narrative—using personal milestones like car purchases and earnings to validate his authority. He rarely tags brands directly but positions products naturally within his results-driven posts. This style is especially effective for performance supplements, gym wear, or startup-focused tools.

His content tone is blunt and aspirational, which appeals to young men chasing discipline and financial growth—making him a fit for goal-oriented campaigns. Shane avoids over-promotion, which keeps his feed authentic and highly engaging. His consistent posting on Instagram and X offers reliable activation windows, while YouTube presents deeper storytelling opportunities. His network includes creators like Frankie LaPenna and Steve Will Do It, offering crossover potential with similar male-driven audiences.
Conclusion: Building Muscle, Wealth, and Discipline—One Post at a Time
Shane Stoffer isn’t selling fitness. He’s documenting a mindset shift. From early mornings in a basement to talks of $10 million goals, TOGI makes every rep and every word count. His raw honesty, consistent pacing, and audience loyalty make him one of the most relatable voices in men’s fitness today. For brands looking to reach an audience that wants more than just abs—they want accountability and ambition—Shane is the guy to watch. His journey is far from over, and that’s exactly why people keep following.
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