Who is Shanti Gregg?

‍

‍

‍

Shanti Gregg: Elevating Nail Art and Wellness Content with Vibrancy and Authenticity

‍

‍

Shanti Gregg is a licensed nail technician and lifestyle content creator based in the United States. She is the owner of @nailsxshanti, where she showcases detailed nail designs that reflect current trends and personal creativity. Her content stands out for its vibrant visuals and attention to nail care, often tied to wellness and holistic beauty practices. Shanti doesn’t just follow trends—she adapts them into accessible tutorials that speak directly to her audience’s daily routines.

‍

On Instagram, Shanti shares glimpses of her personal life, from milestone celebrations to travel moments, creating a well-rounded view of who she is beyond her craft. Her posts frequently highlight the behind-the-scenes work of nail art, including her setup, products used, and real-time results with clients. She maintains a warm and casual tone that invites followers to connect with her process, rather than just the final product. This approach gives her content a sense of closeness and trust.

‍

‍

As a creator, Shanti has successfully collaborated with beauty and lifestyle brands like Kiara Sky, AKIRA, and Hiyo. These partnerships are not simply tagged posts—they are woven into her routine content, showing authentic use and application. Her collaborations often focus on specific product benefits, whether it’s the durability of a nail polish line or the ingredients in a wellness drink, allowing her audience to see clear value. Her audience responds to this integration with appreciation for transparency.

‍

While her posting frequency is low, each upload is curated and deliberate, often tied to personal or professional milestones. Her engagement may not be high-volume, but her followers are loyal and niche-focused, particularly those interested in nail artistry with a wellness slant. She bridges the gap between creator and licensed service provider, giving her content a professional edge. This dual identity makes her both relatable and credible in the beauty space.

‍

‍

An Influencer Active on Social Media

‍

‍

Shanti Gregg maintains a lifestyle-focused presence on TikTok and Instagram, targeting beauty and wellness enthusiasts in the U.S., with strong roots in nail art and authentic brand storytelling.
‍

‍

Shanti Gregg's Social Media Strategy Analysis

‍

‍

TikTok: A Dormant Giant with Untapped Potential

‍

‍

Shanti’s TikTok (@shanti) boasts a significant follower base of 1.3 million and a total of 38.8 million likes. Despite this large audience, the account has seen no activity in the last four months, significantly impacting engagement and growth. Her current engagement rate is at 0%, and there has been no follower increase within the last 30 days.

‍

TikTok once served as her primary growth engine, enabling viral content through beauty tutorials and wellness snippets. However, the lack of recent content has led to stagnation. Brands seeking partnership on TikTok would need to re-engage Shanti through a campaign that revitalizes her activity and incentivizes content consistency. Her potential here lies dormant, and with her previous reach, there’s room to reignite performance through targeted collaborations.

‍

• Username: @shanti
• Influence Score: 13.9/100
• Followers: 1.3M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram Strategy: Personal Milestones and Professional Polish

‍

‍

Shanti Gregg’s Instagram (@shantigregg) functions as a curated blend of her personal life and professional identity. With 105.5K followers, she uses the platform to post visually engaging moments—such as bridal showers, vacations, and client nail sets—each crafted with a lifestyle-forward aesthetic. Her captions are brief and visual emojis dominate, reflecting a Gen Z communication style that complements her content’s tone. Unlike many creators, she rarely posts filler; her uploads are spaced out but tied to meaningful life events or client work.

‍

The platform acts as her digital business card, with links to both her email and booking system prominently displayed. Through this, she transforms followers into clients by promoting her licensed nail services via nailsxshanti.glossgenius.com. Her Instagram highlights and bios consistently reinforce her dual role as a creator and technician, a nuance that sets her apart from typical beauty influencers. Rather than just showcasing sponsored products, she gives contextual relevance—how and when she uses the products in her daily routines or client sessions.

‍

‍

Recent posts show steady storytelling: a Mexico girls’ trip, her bridal shower, and a wedding day snapshot. These are not staged content pieces but authentic life moments that subtly align with her niche—nails and wellness during transitional life events. Her use of natural light, soft palettes, and candid framing give her feed a relatable yet aspirational look. The audience that follows her is drawn to this lifestyle-first, product-second strategy, a dynamic not commonly seen in high-frequency influencer accounts.

‍

Her current cadence of one post per month limits reach but allows each post to stand on its own. Brands that collaborate with Shanti benefit from lasting shelf life, as her content isn’t drowned in a constant flood of new material. While her average engagement is low (12 interactions per post), the targeted nature of her audience makes her effective for niche campaigns—especially those in nail care, skincare, or life-event-centered products.

‍

• Username: @shantigregg
• Influence Score: 43.3/100
• Followers: 105.5K
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth (30 days): -0.44%
• Average Engagement: 12
• Posting Habits: Once a month at 1 PM EST

‍

‍

Shanti Gregg's Social Media Influence Summary

‍

‍

Shanti holds a total Influence Score of 7, totaling 4,844 points. While her global rankings may not place her among the highest-performing creators, her niche strength in nail art and lifestyle content positions her well for targeted brand partnerships:

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Relatable, Positive, and Brand-Friendly

‍

Shanti’s content leans heavily toward lifestyle storytelling, cheerful tone, and wellness-focused visuals. Whether she’s celebrating a bridal shower, sharing her travel experiences, or highlighting nail art, her posts maintain a consistent brand voice that is casual and upbeat. This emotional tone resonates especially well with her Gen Z and millennial audience, who value authenticity over high production.

‍

‍

Reachability and Partnerships

‍

‍

Shanti Gregg is highly approachable for collaborations. Her profile explicitly states her availability for product reviews and sponsored content, particularly on TikTok and Instagram. Her business email is clearly listed, and she manages external partnerships through platforms like Linktree and GlossGenius.

‍

‍

She has already collaborated with AKIRA, Kiara Sky Nails, Hiyo, and Dossier, showing a clear trend in beauty, wellness, and trendy fashion brands. Additionally, her network includes connections to creators like Avani and John Summit, providing her with extended reach through industry adjacency.

‍

Conclusion: Blending Craft, Care, and Content in the Beauty Creator Space

‍

Shanti Gregg may not be the most active creator on social media today, but her influence within the niche of nail art, wellness, and lifestyle remains meaningful. Her platforms radiate authenticity, casual charm, and visual clarity—traits that resonate deeply in a market flooded with overproduced content.

‍

View the AI-powered profile

‍

Also See 👀
‍LAUREN KIM - COMPLETE SOCIAL MEDIA ANALYSIS‍HOPEYANGGRWM - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE