Who is Sophia Birlem?

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Sophia Bellamia: Showcasing California Cool Through Lifestyle and Styling Vibes

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Sophia Bellamia is a U.S.-based lifestyle and fashion content creator, recognized for her relatable, lighthearted storytelling and strong visual aesthetic. Her content ranges from fashion hauls and seasonal snapshots to casual glimpses into her day-to-day life in California.

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With a background in casual fashion and a growing fanbase, Sophia embodies the energy of her coastal roots—prioritizing comfort, friendship, and expressive clothing. She has a talent for mixing candid charm with stylistic effortlessness, capturing the nuances of Gen Z lifestyle trends.

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Her approachable presence has made her a preferred choice for youth-oriented brands like Garage Clothing, Cider, and Vans, which align with her values of playfulness, color, and comfort. Each collaboration is natural, never overly promotional, adding to her brand authenticity.

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Despite a modest posting rate, Sophia has cultivated a highly specific audience that connects deeply with her aesthetic and storytelling. Her upward momentum is grounded in tone, identity, and consistency across platforms.

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An Influencer Active on Social Media

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Sophia Bellamia brings a youthful, California-styled lifestyle narrative across TikTok and Instagram with a casual but engaging presence shaped by fashion, fun, and familiarity.

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Sophia Birlem's Social Media Strategy Analysis

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TikTok: Day-in-the-Life Moments and Style Snapshots

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Sophia’s TikTok presence (@sophiabirlemmmm) is her most prominent platform, with 653.6K followers and an influence score of 78.9/100. She posts roughly 3.1 videos per week, typically around 6 PM, capturing early engagement and morning scroll traffic.

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Her videos often center around quick mood-driven scenes, including personal updates, styling clips, and transitions paired with trending audio. Her post “i love my new book n i love my boyfriend” blends relatability with aesthetic form—a formula her audience returns to.

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Despite her slightly negative 30-day growth of -0.2%, she maintains healthy engagement through authenticity and visual consistency. Her videos average 8.2K engagements and 57.6K views, with a steady engagement rate of 1.26%—strong for casual, unsponsored content.

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TikTok remains the platform where her followers see the most of her personality—her fashion choices, her humor, and her thoughts on relationships and daily routines—all presented in a style that reflects youth culture and emotional sincerity.

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• Username: @sophiabirlemmmm
• Influence Score: 78.9/100
• Followers: 653.6K
• Activity: 3.1 videos/week
• Engagement Rate: 1.26%
• Growth: -0.2%
• Average Engagement: 8.2K
• Posting Habits: 3 times/week at 6 PM EST

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Instagram: Curated Fashion Aesthetic with Organic Appeal

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On Instagram (@sophiabbirlem), Sophia has built a following of 529.8K with an influence score of 51.6/100. However, her presence on this platform is currently limited, with an average of just 1 post per month. Posts go live around 6 PM and usually showcase outfit styling, brand features, and vacation shots.

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Her Instagram content is visually cohesive, rooted in natural lighting and casual poses. Posts like her Cider fashion outfit and collaboration with Vans highlight her ability to align with retail partners while staying true to her carefree visual voice.

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Despite the low posting frequency, her average engagement per post is 58, with 1.7K views, and a modest engagement rate of 0.01%. These numbers point to untapped potential—she has the follower count, but a reactivation strategy could elevate performance quickly.

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Sophia’s Instagram serves more as a portfolio than a conversation space. It's where she archives brand campaigns and standout looks for brands, stylists, or agencies looking to assess her aesthetic value for collaborations.

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• Username: @sophiabbirlem
• Influence Score: 51.6/100
• Followers: 529.8K
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth: -0.15%
• Average Engagement: 58
• Posting Habits: Twice/month at 6 PM EST

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Sophia Birlem's Social Media Influence Summary

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Sophia ranks in the Top 4% for Outfits & Styling in the U.S. (#757) and in the Top 4% worldwide in the same category (#5688). On TikTok U.S., she falls within the Top 17%, reflecting a competitive but growth-ready positioning within lifestyle creators. With an overall influence score of 8,464, her metrics reflect strong foundational potential. If paired with more frequent activity and refined platform targeting, Sophia has the capacity to rise within her niche quickly.

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Learn more about the Favikon Methodology here

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Content Strategy: Daylight, Dresses, and Digital Ease

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Sophia’s content strategy leans on naturalism—capturing fashion, feelings, and friendship in visually simple but emotionally resonant ways. She doesn’t over-edit, instead trusting casual aesthetics to do the storytelling.

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Reachability and Partnerships

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Sophia is highly reachable for brand collaborations and has already worked with Garage Clothing, Vans, and Cider, tagging each at least three times. These partnerships feel native, featured in authentic lifestyle contexts rather than formal ad campaigns.

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Her network includes other rising fashion and lifestyle figures and intersects with brands focused on youth culture, comfortable style, and visual identity. Garage and Cider, for instance, benefit from her relaxed, loyal audience looking for trend-forward but wearable fashion.

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Conclusion: Sophia Bellamia – Styling the California Spirit with Ease

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Sophia Bellamia offers more than just fashion content—she offers a feeling. Her casual storytelling, minimal editing, and focus on connection over performance make her one of the more quietly influential voices among Gen Z creators.

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View the AI-powered profile

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