Who is Taylor Burgos?

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Taylor: Merging DIY Hair Trends with Country-Chic Styling for a Bold Digital Presence

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Taylor is a licensed hairstylist and salon owner who brings professional-grade beauty knowledge to social media in a highly approachable way. Based in the U.S., she shares hair tutorials, outfit hacks, and personal anecdotes with a casual, confident tone. Her content mixes grunge, country, and clean-girl aesthetics to reflect her real-life personality. She speaks directly to followers like a friend with great tips—not a distant influencer.

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What makes Taylor stand out is her ability to combine technical expertise with everyday relatability. Whether she's styling wet hair for bed or reshaping a dress, she explains each process clearly and conversationally. Her content avoids fluff and focuses on actionable, viewer-centered guidance. Followers come away learning something—often with a smile.

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Taylor’s growth has been organic, driven by trust and word-of-mouth rather than viral gimmicks. She’s worked repeatedly with major haircare brands like Redken, Verb Products, and Amika, showcasing their products in real-time use. These partnerships align naturally with her salon-based content. Viewers trust her recommendations because she uses what she promotes.

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Off-screen, Taylor manages her salon business, offering a grounded perspective that informs her content. Her creator persona doesn’t chase trends—it builds community through consistency, humor, and transparency. She blends professional and personal life online in a way that feels natural and intentional. That blend is the foundation of her strong creator identity.

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An Influencer Active on Social Media

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Taylor shares hairstyling tutorials, outfit hacks, and relatable commentary with over 1.8 million followers across TikTok and Instagram.

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Taylor Burgos' Social Media Strategy Analysis

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TikTok Strategy: Educational Hacks with Humor and Authority

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Taylor's TikTok (@madeandtaylored) has over 1.4M followers and delivers a strong blend of instructional and entertaining content. Her most viral posts feature hairstyling tips from her licensed salon experience—such as how she wears wet hair to bed—which reached 4M views. Her confident tone, direct camera address, and clever editing keep her videos engaging and credible.

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Her audience values her as both a beauty mentor and an entertaining personality. With 7.4 videos per week and an average engagement of 6.2K, Taylor maintains consistent visibility. Her tutorials often include real-time fixes, like dress hacks or product reuses, that reflect her hands-on, solution-oriented tone.

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Taylor doesn’t rely on trends alone—she adds her own twist, answering follower questions or demonstrating techniques from her salon. Her ability to merge professional insight with casual delivery keeps viewers returning for value and personality. TikTok is where her salon expertise becomes mass-educational content.

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Her partnerships, such as with Redken and Amika, are naturally woven into her how-to content rather than separate branded pieces. This strategic integration ensures authenticity while boosting product credibility, especially for audiences seeking stylist-approved advice.

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• ‍Username: @madeandtaylored‍‍
• ‍Influence Score: 86.3 / 100‍
• Followers: 1.4M‍
• Activity: 7.4 videos/week‍
• Engagement Rate: 0.45%‍
• Growth: 0%‍
• Average Engagement: 6.2K‍
• Posting Habits: Everyday at 8 PM EST

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Instagram Strategy: DIY Style Meets Relatable Humor

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Instagram is Taylor’s aesthetic playground, where she showcases her styling in more detail. With 448.9K followers and a strong engagement rate of 1.22%, her posts blend fashion content with quick beauty hacks—like reshaping dresses or emphasizing the benefits of dry shampoo. Reels like her viral dress video (753K views) drive consistent engagement.

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She posts 14 times per month, keeping her content cycle fresh without oversaturating. Her Instagram identity leans casual and confident—highlighting her outfits, captioned with personal quips or direct product mentions. Her tone is always candid and free of fluff.

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What sets her apart is her ability to make every post both informative and personality-driven. A Reel might show a quick transformation, but it’s her delivery—witty and grounded—that hooks her followers. She doesn’t just show the “after”; she walks you through the “how” and “why.”

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Her sponsored content is product-first but creator-led. Instead of static product shots, she incorporates usage in motion—whether applying Verb Products or showing a Redken effect mid-styling. Her audience trusts these integrations because they’re embedded in real habits.

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• ‍Username: @madeandtaylored‍
• Influence Score: 88.4 / 100‍‍
• ‍Followers: 448.9K‍
• Activity: 14 posts/month‍
• Engagement Rate: 1.22%‍
• Growth: +3.68%‍
• Average Engagement: 5.5K‍
• Posting Habits: Everyday at 1 PM EST

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Taylor Burgos' Social Media Influence Summary

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Taylor ranks in the Top 1% of creators on Instagram and in the Outfits & Styling category both in the U.S. and globally, reflecting her niche authority in beauty content.

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Learn more about the Favikon Methodology here

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Content Strategy Overview: Practical, Playful, Proven

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Taylor’s content approach is built around practical demonstrations, visually clear formatting, and an approachable, often humorous tone. Her videos aren’t just trend-driven—they’re anchored in her real-life expertise as a stylist. That authenticity drives trust.

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Reachability & Partnerships

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Taylor is easily reachable for campaign collaborations, especially within the $5K–$10K/post range. She frequently integrates product placements from trusted brands like Redken, Verb, and Amika into practical tutorials, rather than isolated promotions.

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Her integration method is education-based—teaching through use—making her a high-converting partner for hair care and DIY beauty campaigns. The transparency in her content builds lasting brand trust among her audience.

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Conclusion: Where Beauty Meets Real Life

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Taylor has carved a distinct space where licensed expertise meets creator authenticity. Her community follows her not just for hacks, but for real, tested knowledge and unfiltered personality. With steady engagement, strong brand history, and daily activity, she remains a high-value creator in the lifestyle and beauty space. Whether for product education or style inspiration, Taylor keeps it real—and that’s what keeps her relevant.

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