Who is Soyconder?

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soyconder: Celebrating Family, Love, and Life’s Moments Through Humor and Heart

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soyconder is a Mexican content creator who uses personal storytelling to highlight love, family, and emotional milestones. Her videos often include tributes to siblings, inside jokes with friends, and raw reflections on past experiences. She frequently starts her content with voiceovers or direct-to-camera monologues, building trust with a loyal Spanish-speaking audience. Her tone shifts between comedic exaggeration and genuine vulnerability.

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She is closely linked to the EBP Podcast, where she co-creates with friends and discusses relationship themes in a casual, off-the-cuff style. This audio format complements her video content by allowing longer, more reflective conversations. Many of her social posts are cross-referenced in the podcast, forming a cohesive content loop. The podcast branding (@ebppodcastoficial) also appears in her captions and bio.

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soyconder rarely participates in viral trends or scripted sketches. Instead, she focuses on organic reactions, family-centered humor, and candid emotional updates. Her posts regularly celebrate graduations, birthdays, or shared memories with people in her close circle. These stories are specific, often naming real individuals, which builds authenticity over reach.

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She avoids high-gloss aesthetics, favoring everyday clothes, natural lighting, and intimate spaces. Her community often responds with long-form comments, not just emojis, indicating high emotional investment. Rather than separating her digital persona from her personal life, she integrates both—using content to document, reflect, and celebrate. Her creative voice stands out for how closely it mirrors her offline relationships.

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An Influencer Active on Social Media

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soyconder connects with over 1M followers across TikTok and Instagram, combining emotional resonance with conversational humor.

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Soyconder's Social Media Strategy Analysis

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TikTok: Life, Family, and Emotional Humor in Motion

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soyconder’s TikTok content focuses on emotional storytelling paired with personal humor. She frequently speaks directly to the camera, sharing real-life experiences such as her sister’s graduation, a breakup reflection, or a meaningful interaction with her parents. Her use of voiceover narration, combined with subtle on-screen text, creates a diary-like format that resonates with a young, introspective audience. Many of her posts use sentimental music or audio stitched from her own podcast.

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She posts three times per week at 7 PM EST, a time that aligns with morning routines for students and young professionals. Her average video garners 1.9M views, and she maintains one of the highest engagement rates in her niche at 22.85%. The simplicity of her editing style—often just one-take videos or gentle transitions—makes the emotional message the centerpiece. Viewers are not drawn by spectacle but by the sincerity in her delivery.

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Her most successful posts often revolve around expressions of gratitude or grief. For example, a clip in which she describes her bond with a sibling can trigger hundreds of comments sharing similar stories. Unlike creators who lean on shock value, soyconder’s TikToks work because they invite reflection and connection. Her use of direct Spanish phrases and cultural slang strengthens her relatability among Latin American viewers.

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Her TikTok page isn’t overly branded—she avoids promo-heavy visuals and instead tags brand collaborations in the caption subtly. Previous branded content, such as a light promo for Star Wars, was tied to a nostalgic story rather than a sales pitch. This method allows her to preserve emotional continuity while making room for selective brand integration. Her value lies in delivering sincerity at scale.

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• Username: @soyconder
• Influence Score: 93.8/100
• Followers: 615.6K
• Activity: 3 videos/week
• Engagement Rate: 22.85%
• Growth: +14.77%
• Average Engagement: 140.6K
• Posting Habits: 3 times a week at 7 PM EST

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Instagram: Framing Everyday Joy with Simplicity

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On Instagram, soyconder’s posts act as visual archives of meaningful moments. She shares birthday tributes, graduation photos, and candid portraits with family and friends—often writing extended captions that add personal context. Her storytelling here is slower and more reflective, with each post standing as a kind of open letter to her loved ones. This format appeals to followers who value emotional detail and cultural intimacy.

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She posts about 12 times per month, often at 4 PM EST, which aligns with early risers scrolling before their day starts. Her engagement rate is 2.92%, with comments usually including long notes from followers who feel connected to her stories. Unlike TikTok, where performance is driven by video tone and audio, her Instagram thrives on the narrative in the caption. Her followers often return to posts days later to continue discussions or leave supportive messages.

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soyconder doesn’t heavily filter her photos or stage them for aesthetic trends. Her visual tone is consistent with her voice—casual outfits, unfiltered faces, and natural settings like living rooms or school auditoriums. She rarely uses Instagram Stories for fleeting updates; instead, she emphasizes permanence through grid posts that highlight relationships. Tagging close collaborators like Conder y Name helps bridge community content with personal updates.

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Her brand partnerships on Instagram are minimal but aligned. A sponsored post might be framed as a personal story rather than a product push, with the brand tagged in a way that feels non-intrusive. For instance, she might wear branded merchandise during a post about a family event, keeping the focus on narrative instead of advertising. This approach maintains the platform’s emotional tone while still leaving space for collaborations.

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• Username: @soyconder
• Influence Score: 89.3/100
• Followers: 399K
• Activity: 12 posts/month
• Engagement Rate: 2.92%
• Growth: +6.24%
• Average Engagement: 11.6K
• Posting Habits: 3 times a week at 4 PM EST

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Soyconder's Social Media Influence Summary

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With a Favikon Influence Score of 9,016, soyconder ranks in the Top 2% of creators globally. She holds top positions such as #162 on TikTok Mexico and #242 in Video Entertainment Mexico, highlighting her strong traction in lifestyle content. Her rise is fueled by emotionally honest storytelling and a deeply engaged community.

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Learn more about the Favikon Methodology here

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Content Strategy: Real Feelings, Real People, Real Stories

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soyconder’s content strategy revolves around documenting personal relationships and emotional moments with humor and care. Her video scripts aren’t overly structured—they rely on her ability to speak honestly and naturally, like talking to a friend. She shares stories of her family, podcast co-hosts, and daily ups and downs, making her audience feel included. Posts that celebrate someone else’s success often become her highest-performing videos. She rarely uses trending challenges or filters, choosing instead to build on personal context. Her comments section is often full of affirmations, memories, and fan messages, showing how much emotional value her followers find in her content. She positions herself as someone who values connection over viral trends. This makes her especially relatable in a digital space where emotional honesty is often hard to find.

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Reachability and Partnerships

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soyconder is highly reachable thanks to her steady three-times-a-week posting rhythm across both TikTok and Instagram, always at consistent early-morning slots (7 PM EST and 6 PM EST). This timing allows her to reach viewers during quiet, reflective hours, aligning well with the emotional tone of her content. She maintains a close feedback loop with her audience, often replying to comments and referencing fan messages in her captions. Her growth rate on TikTok (+14.77%) shows strong potential for campaign virality through personal storytelling formats.

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She is best approached with emotionally driven briefs that align with her focus on family, friendship, and cultural identity. Her previous collaborations with brands like TikTok en Español and Star Wars were woven naturally into content tied to personal anecdotes. She avoids hard-sell formats, so partnerships are most effective when positioned as part of a memory, journey, or relationship. With rates estimated between $10K–$40K per post, she offers an emotionally anchored space for brands seeking genuine voice and regional trust.

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Conclusion: Sharing Life’s Joys One Story at a Time

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soyconder has built a following by being deeply personal, emotionally present, and consistently relatable. Her digital presence stands out for its warmth and authenticity, combining humor with heartfelt storytelling. With a Top 2% global ranking and standout engagement on TikTok, she’s well-positioned for impactful collaborations. For brands and creators looking to reach a loyal, Spanish-speaking audience through personal connection, soyconder offers a trusted voice and community-centered influence.

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