Who is Tassia Ferraz?

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Tassia Ferraz: Uplifting Brazilian Lifestyle and Entertainment with Emotion and Community

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Tassia Ferraz is a Brazilian lifestyle creator known for her vibrant personality and emotionally driven content. With a background rooted in entertainment and a passion for storytelling, she uses her platforms to reflect real-life moments. Whether she’s celebrating milestones or sharing personal growth, she brings authenticity to every post. Her faith and gratitude are often central to her narrative.

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She rose to prominence through engaging TikToks and heartfelt Instagram posts that resonate deeply with young audiences across Brazil. Her presence is marked by expressive visuals, cheerful tones, and community-driven experiences. Tassia's ability to turn everyday life into relatable entertainment keeps her content fresh and emotionally impactful. She's especially active in events tied to digital communities like Rancho do Maia.

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In addition to her solo content, Tassia regularly collaborates with fellow Brazilian creators, participating in group projects and challenges. These collaborations not only boost her visibility but also reinforce her role as a connector in the lifestyle and entertainment space. She blends humor, friendship, and occasional vulnerability to build trust with her followers. Her feed reflects a dynamic mix of joy, reflection, and spontaneity.

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As her digital presence grows, Tassia remains committed to aligning her content with themes of empowerment, beauty, and faith. She advocates for positivity and emotional openness, creating a safe, expressive space online. Her relatability and high-quality visuals make her a strong fit for lifestyle and beauty partnerships. Tassia’s journey is one of purpose, connection, and ongoing digital evolution.

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An Influencer Active on Social Media

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Tassia Ferraz maintains a strong digital presence through Instagram and TikTok, where she builds community through emotional lifestyle content and entertaining updates.

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Tassia Ferraz's Social Media Strategy Analysis

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Instagram Strategy: Emotional Resonance Meets Community Connection

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Tassia Ferraz’s Instagram is her strongest platform in terms of engagement and emotional depth. With over 1.5M followers, she posts visually polished content that reflects her personal life, gratitude practices, and uplifting moments. Her captions often read like journal entries, making her content feel intimate and authentic. This approach draws in users who seek relatable, emotionally grounded posts.

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Her content mix includes lifestyle updates, fashion looks, interactive challenges, and collaborations—especially with Rancho do Maia. Tassia’s feed is curated with color-rich visuals and smiling faces, reinforcing a brand image rooted in positivity and joy. Despite a recent decline in follower growth, her average engagement of 34.9K proves that her loyal base remains highly active. Posting once a week at 11 AM helps keep her audience consistently engaged.

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She strategically uses carousels, branded hashtags, and Reels to extend her reach. Her most successful posts are often tied to community-driven events, parties, or behind-the-scenes moments, which help showcase her personality in a group dynamic. This communal feeling fuels her brand identity as someone who thrives in social, celebratory settings. Brands that want to tap into a young, emotionally connected audience will find value in her aesthetic.

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Tassia’s emotional transparency and vibrant storytelling make her stand out in the saturated lifestyle creator space. She doesn’t rely solely on trends but instead builds stories that feel real and relatable. With a safe and cheerful tone that resonates with her Brazilian audience, her Instagram remains an ideal platform for partnerships focused on lifestyle, fashion, and youth culture.

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• ‍Username: @tassia.ferraz‍
• Influence Score: 82.9/100‍
• Followers: 1.5M‍
• Activity: 5 posts/month‍
• Engagement Rate: 2.3%‍
• Growth: -1.09%‍
• Average Engagement: 34.9K‍
• Posting Habits: Once a week at 11 AM EST

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TikTok Strategy: Expressive Entertainment with Cultural Relevance

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On TikTok, Tassia Ferraz leans into her entertainer side with a bold mix of dancing, storytelling, and humorous moments. Her 1.6M followers are drawn to her expressive videos that reflect cultural references, lifestyle experiences, and occasional trends. She doesn’t post at high volume, but when she does, it’s with strong personality and intention. Her charisma and confident delivery elevate even the simplest clips.

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Tassia posts about three times per week, usually at night, maintaining a rhythm that keeps her relevant without overwhelming her audience. Some videos are quick glimpses into her personal life, while others tie into collaborative events like Rancho do Maia or Carnaval. While her engagement rate is currently low, her recent TikToks still garner tens of thousands of views. Her average views (1.7K) suggest that her base still tunes in even during quieter periods.

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The creator’s TikTok is more reactive and trend-focused than her Instagram. She experiments with filters, transitions, and casual storytelling, often using humor and irony to connect with her followers. Many of her uploads feature challenges, expressive lip-syncs, or visual punchlines. This mix allows her to blend spontaneity with strategy, aligning well with TikTok’s entertainment-first culture.

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Tassia’s TikTok approach is less curated than Instagram but just as intentional. It plays to a younger demographic that values authenticity, expressiveness, and fun. For brands targeting Gen Z or those aiming to connect with Brazilian pop culture and lifestyle, her TikTok presents strong visibility—especially when timed with social or festive events.

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• ‍Username: @tassia.ferraz‍
• Influence Score: 59.6/100‍
• Followers: 1.6M‍
• Activity: 3 videos/week‍
• Engagement Rate: 0%‍‍
• ‍Growth: 0%‍
• Average Engagement: 68‍
• Posting Habits: 3 times a week at 11 AM EST

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Tassia Ferraz's Social Media Influence Summary

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Tassia Ferraz ranks in the top 1% for Video Entertainment in Brazil (#522) and in the top 6% for Instagram in Brazil (#15,289). Globally, she remains in the top 25% for both Instagram and Video Entertainment, positioning her as an emerging lifestyle voice with growing international potential. Her authority score of 8,867 points reflects her consistent presence and meaningful audience interaction.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Sentiment and Celebration with Visual Storytelling

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Tassia’s content strategy combines emotional storytelling, vibrant aesthetics, and collective experiences. From solo reflections to joyful group scenes, she balances self-expression with community appeal. Her brand safety rating is “Safe,” while her content tone remains “Cheerful” and minimally political, making her a prime candidate for lifestyle and entertainment collaborations.

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Reachability & Partnerships

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Tassia Ferraz is highly reachable for brand partnerships through Instagram and TikTok. She has already partnered with Rancho do Maia, Só Biquínis, and other entertainment-linked brands, highlighting her alignment with community-based, lifestyle-friendly campaigns. With a conversational content style and strong rapport with fans, she is likely to respond well to DMs and brand outreach aligned with her narrative.

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Her network includes major Brazilian digital figures like Carlinhos Maia, MacDove, and Larinh Boas, strengthening her reach across fashion, entertainment, and lifestyle communities. The interconnectivity in her creator circle makes her a valuable entry point for cross-promotions within Brazil’s Gen Z and Millennial markets.

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Conclusion: Emotion, Engagement, and Everyday Empowerment

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Tassia Ferraz stands out for her ability to turn simple moments into emotionally rich digital content. She connects with followers by sharing her faith, challenges, and celebrations in an honest, visually engaging way. With strong metrics on Instagram and a creative pulse on TikTok, Tassia is well-positioned for growth and deeper brand collaborations that match her personal narrative and vibrant storytelling style.

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