Who is Tyriq Thomas Kimbrough aka Fatboy SSE?

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Fatboy SSE: Blending Hustle, Humor, and Hip-Hop into Digital Influence

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Fatboy SSE, born Tyriq Thomas Kimbrough, built his online presence with raw skits and streetwise humor that often included him yelling in public or staging chaotic food stunts. These videos weren’t just for laughs — they doubled as commentary on urban life and economic struggle, often filmed in neighborhoods like Newark, New Jersey, where he grew up. His energy was unfiltered and loud, making him impossible to scroll past. This style set him apart in the early days of viral Instagram comedy.

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Unlike creators who separate their brand from their past, Fatboy leans into his backstory — including his time in jail and experiences with poverty — as key parts of his identity. He regularly references these experiences in interviews and freestyles, using them as proof of growth and resilience. His content often shifts between motivation and madness, walking a line few creators maintain. That raw honesty is part of why his fanbase sticks around.

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Beyond comedy, Fatboy SSE has pursued music seriously, releasing original tracks like "Drip Like That" and "Tionna" and collaborating with artists including Lil Tjay and YFN Lucci. His music blends trap with personal storytelling, offering more insight into his life than his videos typically reveal. While some creators pivot into music for trend’s sake, Fatboy’s interest predates his fame — he was rapping before he went viral. His catalog may not dominate charts, but it does show range and effort.

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More recently, Fatboy has used his platform for business — launching food ventures and merch drops under his own name. He also shares more family content, including moments with his wife and child, without softening his tone. Instead of reinventing himself, Fatboy expands what his persona can include. Whether yelling at strangers or promoting self-improvement, the message stays the same: survive loudly.

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An Influencer Active on Social Media

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Fatboy SSE is primarily active on Instagram, where he commands a massive following of 5M users. His presence extends to YouTube with 1K followers and TikTok (now inactive) where he previously built a base of 918K. His content mix — from entrepreneurship and food business promos to music snippets and lifestyle comedy — reflects a deeply personal brand built on realness and entertainment.

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Tyriq Thomas Kimbrough's Social Media Strategy Analysis

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Instagram: Where Comedy Meets Commerce

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Fatboy SSE’s Instagram presence is unmistakably bold, unfiltered, and unapologetically him. With over 5 million followers and an Influence Score of 88.6/100, he dominates the platform with volume and personality. Posting four times a day, often at 5 PM EST, he treats Instagram like a daily broadcast channel rather than a highlight reel. His average post sees 5,000 engagements — a testament to the staying power of his larger-than-life persona.

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Rather than aiming for glossy perfection, Fatboy leans into his raw energy and signature humor. One day it’s a clip of him hyping his food business in a bubble coat; the next, it’s a selfie in a pink fur jacket, mid-stunt, mid-scream. His content isn’t just attention-grabbing — it’s intentionally theatrical. The consistency of these moments creates a recognizable rhythm, and his audience tunes in for the chaos as much as the creator behind it.

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Brand-wise, Fatboy is highly intentional. He regularly tags collaborators like Social Media House LLC and Monster Energy Music, turning his feed into a dynamic network node. These tags aren’t passive — they’re strategic signals to past and future partners. Whether shouting out music affiliations or showcasing sponsored events, Fatboy uses Instagram to stay top-of-mind within the brand circuit, ensuring his visibility extends beyond fan engagement into business development.

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Despite the high posting volume, his growth remains strong and steady, with +19.5K followers gained this month alone. He ranks in the Top 1% of Instagram creators in both the U.S. and worldwide, thanks to a unique blend of comedic authenticity and relentless output. For Fatboy SSE, Instagram isn’t a reflection of his life — it’s an extension of his brand machine, driven by hustle, humor, and high-frequency visibility.

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• Username: @fatboy
• Influence Score: 88.6/100
• Followers: 5M
• Activity: 12 posts/month
• Engagement Rate: 0.1%
• Growth: +0.39% (19.5K new followers in 30 days)
• Average Engagement: 5K
• Posting Habits: 4 times/day at 5 PM EST

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YouTube: Low Activity, High Engagement

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Fatboy SSE’s YouTube feels like a personal outlet rather than a performance platform. His uploads come sporadically, but they’re never half-hearted—whether it’s a music video shot in his neighborhood or a vlog showing him handing out food. There’s no fancy B-roll, no branded overlays—just him, his phone, and whoever’s in the room. The tone is candid and often shot in one take, giving his channel the feel of a running diary.

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What makes the channel stand out is the emotional contrast between videos. One day, he’s turning up with a loud drop in a trap beat; the next, he’s talking straight to the camera about pain, loss, or staying out of trouble. His storytelling is nonlinear and often unstructured, but that unpredictability is what keeps his core fans coming back. They’re not here for polished edits—they’re here for realness, however it arrives.

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He doesn’t chase YouTube SEO or trends—there are no “how to” hacks or viral challenges. His video titles, like “GOD IS GOOD 💯” or “Fatboy SSE Motivation Talk,” are written exactly how he speaks. He often films from his kitchen, car, or corner store, offering a raw look into the pace of his life. This lack of polish doesn’t hurt him—it reinforces the consistency of his identity across platforms: real-time, unfiltered, and emotionally upfront.

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His YouTube collaborations are hyper-local and rooted in loyalty. You’ll see recurring appearances from friends, brothers, or business partners—rarely influencers or YouTubers from adjacent niches. When he films a feature, it’s usually someone from his actual circle, not a PR-driven link-up. That commitment to his community-first approach keeps the content grounded and makes his channel feel like an extension of his physical world, not just his digital brand.

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• Username: @FatboySSEYoutube
• Influence Score: 26.3/100
• Followers: 1K
• Activity: 1 video/month
• Engagement Rate: 10.78%
• Growth: 0%
• Average Engagement: 111
• Average Views: 596
• Posting Habits: Weekly at 7 PM EST

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TikTok: A Dormant Giant

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On TikTok, Fatboy SSE leans into short-form chaos with a focus on reaction content, challenges, and meme-fueled skits. Unlike Instagram where he controls the energy, TikTok is where he blends into the cultural flow — remixing sounds, duetting viral content, or mocking trends. His posts often include punchy shoutouts, exaggerated facial expressions, and instant high-energy delivery.

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His comedic timing is specific — he’ll often pause mid-video to deliver an unfiltered truth, mock his own outfit, or shift topics mid-sentence. That abrupt, unpolished feel performs well for his core followers but isn’t built for virality at scale. His engagement is modest compared to Instagram, but TikTok gives him access to a younger, trend-hopping demographic.

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• Username: @fatboy
• Influence Score: 7.4/100
• Followers: 918K
• Activity: Inactive (2+ years)
• Engagement Rate: 0%
• Growth: -0.09%
• Average Engagement: 0
• Posting Habits: Once/year at 1 AM EST

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Fatboy SSE’s Social Media Influence Summary

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Fatboy SSE holds an Favikon Influence Score of 8,668 points, ranking in the Top 1% of creators on Instagram both in the U.S. and globally. He also places in the Top 4% for Video Entertainment in the U.S. and Top 2% worldwide. While TikTok and YouTube lag behind, his Instagram dominance cements his influence in the lifestyle and comedy space.

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Learn more about the Favikon Methodology here

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Content Strategy: Loud, Loyal, and Unfiltered

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Fatboy SSE’s content strategy is built on authenticity and over-the-top charisma. He doesn’t polish his personality — he amplifies it. Each post is a performance, a punchline, or a promo, but never bland. Comedy is the backbone, whether it’s through messy food challenges or exaggerated storytelling. His color palette (often hot pink) and energy level serve as recognizable trademarks.

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Reachability and Partnerships

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Fatboy SSE is highly reachable—both digitally and physically—because he positions himself as part of the streets, not above them. His DMs are open, but more telling are the frequent public shoutouts he gives to small brands, local artists, and food spots without being prompted. His phone number has even been shared in some posts for direct booking, reflecting his hands-on, hustle-first mindset. This availability isn’t strategy—it’s culture.

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His comment sections often double as job boards and networking spaces, especially on Instagram where he tags collaborators like Social Media House LLC and indie music producers. He regularly reposts fans, responds to stories, and pins comments that highlight loyalty over clout. Brand deals often come from personal connects rather than agencies, making his partnership ecosystem grassroots but effective. His accessibility keeps him booked—and trusted.

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Conclusion: Fatboy SSE Is a Brand, Not Just a Persona

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Fatboy SSE is more than a social media creator — he’s a full-blown digital entrepreneur. While his content may feel chaotic, the strategy underneath is intentional: build loyalty through humor, drive brand visibility through skits, and amplify hustle culture through realness. His Instagram is a daily billboard for his personality and businesses, and it works.

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