Who is Yousef Saleh Erakat aka fouseyTUBE?

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Yousef Saleh Erakat aka Fousey: Merging Motivation, Fitness, and Digital Comebacks

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Yousef Saleh Erakat, widely known as Fousey, first gained attention through high-energy prank videos and social experiments on YouTube under the name FouseyTube. His early content featured dramatic stunts and public interactions that helped him build a massive subscriber base. These videos often walked the line between comedy and controversy, which earned him viral traction and criticism. During this period, he became one of the most recognizable personalities on the platform.

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Over time, Fousey began shifting away from prank content to focus on personal storytelling, fitness, and mental health. He publicly addressed his struggles with addiction, bipolar disorder, and identity crises, using his platforms to document both setbacks and recoveries. His approach was raw and inconsistent by design—viewers never knew whether they’d get a motivational talk or a breakdown. That unpredictability made his content deeply engaging for followers who related to the highs and lows.

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In recent years, Fousey has emphasized discipline and physical transformation, often sharing his gym routines, progress photos, and motivational messages. He speaks candidly about rebuilding his mindset, often referencing belief as a skill that needs training. These updates reflect his effort to stay accountable and serve as inspiration for others facing personal battles. His fan base, though smaller than during his peak prank era, has become more loyal and engaged due to this emotional openness.

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Alongside content creation, Fousey has explored music and boxing, further evolving his public persona. His debut album ‘G7: The Death of Fousey’ was presented as a symbolic reset of his brand. He also participated in influencer boxing events, using them as both physical and emotional milestones. These moves reinforced his identity as a creator in constant transition, defined less by genre and more by personal growth.

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An Influencer Active on Social Media

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Fousey is active on Instagram, TikTok, X (Twitter), and YouTube—with Instagram and YouTube holding his largest audiences and TikTok delivering his strongest engagement.

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Yousef Saleh Erakat's Social Media Strategy Analysis

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YouTube: Legacy Platform With Dormant Activity

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Fousey’s YouTube channel, once home to his viral pranks and public experiments, now stands inactive despite its 10.3 million subscriber count. His absence for over six months has left the platform dormant, with no new uploads and zero engagement in recent metrics. Historically, the channel featured extreme social challenges, mental breakdowns, and high-production storytelling that blurred the line between content and crisis. At its peak, it wasn’t just a channel—it was the front seat to his personal unraveling and rebuilding.

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Fousey often used YouTube as a stage for life-altering announcements, boxing event promotions, and dramatic returns after periods of silence. Episodes like “July 15” or his public call-outs created spikes in attention that defined his unpredictable brand. These moments became internet events, even when they ended in backlash or confusion. That chaotic storytelling was a trademark fans expected and critics dissected.

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• Username: @fouseyTUBE
• Influence Score: 23.8/100
• Followers: 10.3M
• Activity: 0.6 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: Motivation, Fitness, and Comebacks

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Instagram is currently Fousey’s most polished and consistent platform, with 8 million followers and regular content uploads. Unlike his early YouTube chaos, this space is curated to reflect progress—physically, mentally, and emotionally. His feed blends gym check-ins, transformation updates, and motivational captions, turning his personal growth into a timeline. He posts three times a week at 2 PM EST, with an average engagement of 16.2K and 745.6K views per post.

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One of the defining characteristics of his Instagram is transparency. The side-by-side photos of his 30-day water fast, for example, serve as proof of his mental discipline and physical change. He shares details—like breaking fasts with bone broth—that show his methods, not just outcomes. This transparency reinforces his credibility with followers who are invested in self-improvement journeys.

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His engagement rate on Instagram sits at 0.2%, which may seem modest, but his total reach remains strong due to the high volume of video views. He also uses stories and captions to connect with supporters through affirmations and personal gratitude. It’s less about flashy content and more about showing up consistently with intent and purpose.

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Instagram also works well for brand alignment—fitness wear, supplements, and recovery tools could fit naturally into his existing posts. But what sets this platform apart for Fousey is that it reflects who he is now, not who he was. It’s focused, consistent, and built on honesty.

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• Username: @fousey
• Influence Score: 91.6/100
• Followers: 8M
• Activity: 11 posts/month
• Engagement Rate: 0.2%
• Growth: +0.34%
• Average Engagement: 16.2K
• Posting Habits: 3 times a week at 2 PM EST

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TikTok: High Impact with Limited Volume

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Fousey’s TikTok presence is built on short bursts of emotional intensity—quick speeches, gym videos, and direct monologues that cut straight to the point. With 2.2 million followers, a 4.3% engagement rate, and an average of 94.5K engagements per video, this is currently his most effective platform in terms of performance. Despite posting only about 2.7 times per week, the impact of each video is strong. Viewers aren’t just watching—they’re responding.

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His TikTok style isn’t built around trends or filters—it’s raw. He often speaks directly to the camera with no edits, mid-sweat or mid-reflection, offering immediate insight into his mindset. These moments feel spontaneous but consistent, and that authenticity keeps people coming back. His messages often revolve around resilience, regret, or discipline—central to his current brand.

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Unlike his other platforms, TikTok doesn’t require a full narrative or arc. This works to his advantage, as he can deliver powerful content in less than a minute. Some of his highest-engagement posts are emotional admissions about struggles or sudden mindset shifts—far from his old prank-based identity. This vulnerability is what fuels his comment sections.

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If used more frequently, TikTok could easily surpass his past platforms in influence. His audience here is highly interactive and responsive, making it the ideal place for testing new directions, promoting challenges, or even launching merch tied to personal slogans like “G7.”

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• Username: @yse
• Influence Score: 89.9/100
• Followers: 2.2M
• Activity: 2.7 videos/week
• Engagement Rate: 4.3%
• Growth: 0%
• Average Engagement: 94.5K
• Posting Habits: 3 times a week at 2 PM EST

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X (Twitter): Low Engagement, Secondary Role

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Fousey’s activity on X is frequent enough to be visible—2.5 tweets per week—but the platform doesn’t perform as well as the rest. With 988.5K followers and a 0.05% engagement rate, it currently plays a minor role in his overall strategy. His tweets often echo what he posts elsewhere but are stripped down to brief thoughts, updates, or emotional check-ins. The audience here tends to be less engaged and more passive.

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The tone on his X account is often reflective, and occasionally self-critical. Posts reference his struggles with consistency, call out public missteps, or reframe his thinking in real time. It functions almost like a journal—less curated than Instagram, and less performative than TikTok. While these posts can be raw and honest, they rarely get the traction his videos do.

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One challenge with this platform is that it doesn’t showcase the physical element of his transformation, which is key to his current identity. Text-based updates simply don’t deliver the same impact as a gym photo or live video. As a result, while the posts are frequent, their relevance to his core brand is limited.

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That said, X still has value for his superfans. It’s a space where his tone is direct, and where loyal followers check in for the day-to-day mental state behind the camera. However, for brand collaborations or growth, it’s not currently a platform of strategic importance.

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• Username: @fousey
• Influence Score: 78.8/100
• Followers: 988.5K
• Activity: 2.5 tweets/week
• Engagement Rate: 0.05%
• Growth: -0.28%
• Average Engagement: 476
• Posting Habits: Twice a week at 1 PM EST

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FouseyTube’s Social Media Influence Summary

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Fousey holds a Favikon Influence Score of 9,325 points, placing him in elite territory for creators in his niche. On Instagram, he ranks in the top 1% both in the U.S. (#1538) and worldwide (#8086). He’s also top 1% in the Pranks & Challenges category, ranked #29 in the U.S. and #110 globally. These rankings reflect his long-standing influence and niche dominance despite platform-specific fluctuations.

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Learn more about the Favikon Methodology here

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Content Strategy: Turning Struggle, Sweat, and Self-Belief Into Daily Motivation

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Fousey’s content strategy blends physical transformation with emotional storytelling. He documents real-time progress, shares personal setbacks, and connects with followers through raw, unfiltered moments. His strongest engagement comes from unedited clips and direct motivational talks, particularly on TikTok. Each platform serves a specific role—Instagram for visuals and brand, TikTok for energy and depth, and X for brief updates.

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Reachability and Partnerships

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Fousey is most reachable for partnerships centered on fitness, mental health, and physical transformation, especially those that align with his public fasting challenges and workout routines. Brands in wellness, supplements, or gym apparel can integrate directly into his visual content without disrupting his tone. His audience expects personal storytelling, so product placements must fit naturally into his discipline-focused updates. He has previously mentioned specific rituals—like breaking fasts with bone broth—making room for niche health products in authentic ways.

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With an estimated post rate between $20K–$80K, Fousey’s campaign slots are positioned for premium activation. He consistently tags personal milestones, making him a valuable partner for launches tied to life changes or mindset shifts. He’s more likely to engage with brands that respect his vulnerability and allow him to frame the message through his own experiences. For impact-driven campaigns, especially those focused on transformation, Fousey offers both reach and emotional resonance.

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Conclusion: Influence Fueled by Belief

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Yousef Erakat has turned vulnerability into strength, building one of the internet’s most transparent personal brands. From viral stardom to breakdowns and rebirths, his journey draws followers who value progress over perfection. With strong engagement on TikTok, consistent visibility on Instagram, and a story still unfolding, Fousey remains a creator worth watching—for the content, but also for the comeback.

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