Who is Zach Kornfeld?

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Zach Kornfeld: Connecting Comedy and Community Through Content

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Zach Kornfeld is a founding member of The Try Guys, best known for his dry humor, chaotic stunts, and iconic frog bucket hat. Originally an intern at BuzzFeed, Zach helped shape the group’s identity by leaning into weird, uncomfortable challenges that spotlighted his quirks. His on-screen persona is rooted in contrast — reserved yet unpredictable, sarcastic but endearing. Fans quickly recognized him as the wildcard with surprisingly sincere moments.

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Beyond comedy, Zach uses his platform to talk openly about personal health struggles, particularly his experience with ankylosing spondylitis. Instead of hiding behind filters, he’s shared footage of injections, flare-ups, and fatigue, making vulnerability part of his content DNA. His willingness to turn discomfort into humor — like performing ballet in a back brace — has made his storytelling both relatable and distinct. It's this rare combination of absurdity and honesty that deepens viewer connection.

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Zach also plays a key role behind the camera as a producer and editor. He’s responsible for shaping the visual tone of many Try Guys episodes and independently-produced spin-offs. His editing choices often highlight awkward pauses, prolonged eye contact, or background gags — techniques that amplify his unique comic rhythm. Unlike creators who outsource post-production, Zach’s fingerprints are all over his videos, from pacing to punchline.

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While others on his team lean toward food or fashion, Zach’s content shines when it's oddly specific — like taste-testing water bottles or trying an experimental beauty routine. He’s not afraid to look ridiculous if it leads to a good bit, often committing fully to props, costumes, or strange DIY setups. Whether alone or with collaborators, Zach’s goal isn’t to impress — it’s to entertain in the most bizarre, authentic way possible.

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An Influencer Active on Social Media

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Zach Kornfeld is active across TikTok, Instagram, YouTube, and X (Twitter) — with TikTok and Instagram showing the strongest performance, while YouTube and X are largely inactive.

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Zach's Social Media Strategy Analysis

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TikTok: Where Zach’s Humor Hits the Hardest

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Zach’s TikTok presence leans heavily into short-form humor with a mix of sketch comedy and self-deprecating edits. His casual tone and dry wit align with younger viewers, often referencing internet culture and awkward everyday moments. He frequently collaborates with fellow Try Guys members or pokes fun at his on-camera mishaps. This keeps his content both community-driven and deeply personal.

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With over 1M followers, Zach has an influence score of 86.4/100, one of his strongest. He posts about 4.5 videos per week, showing strong consistency. His engagement rate is 10.1%, with an average of 101K engagements and 475.9K views per 30 days. He typically posts daily at 5 PM EST, suggesting a strategy geared for early-morning scrolls.

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Zach’s TikTok content leans entirely into his dry humor and offbeat delivery, bypassing the polished aesthetic most creators chase. He uses basic setups—often just a phone camera and a sarcastic idea—to riff on everything from odd product reviews to mundane daily mishaps. His videos rarely exceed a minute but pack in sharp commentary, awkward pauses, and the kind of self-deprecating charm that makes them instantly recognizable. Instead of chasing trends, he pokes fun at them, giving his content a subversive edge.

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While his follower growth has plateaued at 0% over the last 30 days, his consistent views and 10.1% engagement rate suggest his audience is both loyal and highly interactive. He ranks in the top 3% of TikTok creators worldwide, showing his influence isn’t diluted by a lack of gimmicks. Zach's authority comes from being “that guy who doesn’t try too hard”—and in a space crowded with filters and edits, that’s refreshing. His approach works because it’s unmistakably him: funny, weird, and completely uninterested in pretending otherwise.

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• ‍Username: @korndiddy‍
• Influence Score: 86.4/100‍
• Followers: 1M‍
• Activity: 4.5 videos/week‍
• Engagement Rate: 10.1%‍
• Growth: 0%‍
• Average Engagement: 101K‍
• Posting Habits: Everyday at 5 PM EST

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Instagram: Personal Posts With a Comic Twist

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On Instagram, Zach leans into his identity as the quirky, self-aware Try Guy by filling his feed with absurd fashion choices, reaction-face close-ups, and comedically awkward poses. He’s not curating a glossy aesthetic—instead, his grid feels like a running joke he’s in on. A prime example is his shirtless ballet-stretch photo beside a pumpkin, captioned with deadpan sarcasm, which sparked fan memes. His visuals often mimic promotional posters or parody influencer tropes, making the page as much a comedy archive as a photo album.

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One of his highest-performing posts came in April 2024, when he and his fiancée Mags announced their pregnancy. The image was earnest but shot in Zach’s signature style: slightly over-dramatic poses, stylized colors, and a bouquet of flowers blocking his shoes. This specific blend of sincere life milestone and visual humor triggered massive traction—352K+ likes and thousands of comments. Zach’s ability to inject weirdness into even major life events makes his feed highly watchable and uniquely his.

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Beyond comedy, Zach occasionally opens up about his chronic pain and ankylosing spondylitis diagnosis. These posts avoid inspirational fluff—instead, they’re blunt, human, and often wrapped in dark humor. One update featured him in a neck brace joking about being a “budget Wolverine,” which received an outpouring of comments from fans living with similar conditions. These moments foster genuine connection without breaking the comedic tone he’s known for.

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Despite a small dip in followers (-0.32% over 30 days), Zach’s engagement spikes whenever he posts major personal updates or leans into character-driven photos. His consistent 1 PM EST posting habit suggests a strategy geared toward fans scrolling internationally or during late-night hours—likely overlapping with the Try Guys' global YouTube audience. With 1.3M followers, a 0.74% engagement rate, and an average of 214.5K views per month, Instagram remains his most effective platform for visual storytelling mixed with real-life absurdity.

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• ‍Username: @korndiddy‍
• Influence Score: 79.7/100‍
• Followers: 1.3M‍
• Activity: 5 posts/month‍
• Engagement Rate: 0.74%‍
• Growth: -0.32%‍
• Average Engagement: 9.2K‍
• Posting Habits: Once a week at 1 PM EST

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YouTube: Once a Creative Hub, Now on Pause

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Zach’s personal YouTube account (@korndiddy) has been inactive for over 3 years, with no uploads in that span. Despite having 122K subscribers, his influence score has dropped to 19.3/100, reflecting inactivity. Metrics are flat: 0 posts, 0% growth, and 0 views or engagement. However, his YouTube strategy exists largely through The Try Guys channel, which acts as his main content vehicle. His visibility in long-form content remains high thanks to that shared platform, allowing him to reach millions without posting to his solo channel.

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This dormant presence suggests a conscious choice: Zach leverages the main channel’s momentum instead of splitting attention. His energy is clearly focused on collaborative content rather than solo ventures. His personal channel functions more like an archive than an active outlet. His ranking is not notable here, but it’s also not a weak point—it simply isn’t where his audience expects to find him. Instead, his YouTube influence is best understood in the context of Try Guys production and co-branded content, not standalone uploads.

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• ‍Username: @korndiddy‍
• Influence Score: 19.3/100‍
• Followers: 122K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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X (Twitter): Now Just an Echo

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Zach’s X account shows no recent activity in the past 10 months, with zero tweets per week and a 0% engagement rate. While he has 538.1K followers, the account’s influence score is just 8.7/100, reflecting sharp inactivity and -0.23% follower decline. Historically, Zach’s Twitter was a space for quirky one-liners and real-time reactions to internet trends, but his focus has since shifted elsewhere. The platform lacks visuals, which are core to his humor, and his casual style doesn’t translate well in text-only formats.

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His posting habit of once a year at 6 PM EST shows that this channel is no longer part of his core content strategy. Fans don’t expect timely updates here—it’s essentially dormant. Most of his followers here likely overlap from the Try Guys audience who followed during peak content years. Unlike his highly visual or comedic TikToks and Instagrams, this platform never fit Zach’s strengths. Its near-abandonment confirms that he prefers environments where editing, visuals, and performance are more integral.

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• ‍Username: @korndiddy‍
• Influence Score: 8.7/100‍
• Followers: 538.1K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.23%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 6 PM EST

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Zach Kornfeld’s Social Media Influence Summary

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Zach Kornfeld holds strong rankings on niche creator lists. He’s in the top 1% of Filmmakers & Producers in the US, ranked at #26, and also ranks #137 worldwide in that same category. On TikTok, he lands in the top 5% of creators in the U.S. and the top 3% globally. These scores reflect not just his follower count, but also his consistent audience interaction and niche content fit.

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Learn more about the Favikon Methodology here

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Content Strategy: Comedy as a Mirror

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Zach’s strength is blending silliness with sincerity. He talks openly about topics like hair loss, chronic illness (ankylosing spondylitis), and anxiety — but always with humor. This balance keeps his content grounded. People laugh, but they also connect. Most of his posts avoid heavy editing or production, focusing instead on timing, tone, and absurdity. His content feels like something your funniest friend might post, not a curated influencer brand. This specific comedic signature sets him apart from creators in the same tier.

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Reachability and Partnerships

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Zach is highly reachable through collaborations that align with humor, lifestyle experimentation, or entertainment tied to his Try Guys brand. He's previously worked with Gillette, integrating his quirky charm into a shaving ad with exaggerated facial expressions and mock-serious commentary. His openness about health also positions him well for wellness partnerships—especially those that allow for sarcasm, like his spoof on back pain relief tools. He thrives when campaigns let him parody typical influencer content while staying on-message.

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Partnership opportunities are most effective when run through platforms like TikTok and Instagram, where Zach actively engages and experiments. Though he posts just five times a month on Instagram, he consistently tags brand partners and includes visual gags that make sponsored content less intrusive. He rarely touches YouTube or X (formerly Twitter), making them ineffective for outreach. Creators or brands looking to collaborate will find the best traction when allowing Zach full creative control rooted in self-aware humor.

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Conclusion: Comedy Is the Hook — But Realness Is the Anchor

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Zach Kornfeld proves that you don’t need a polished aesthetic to win fans — you just need to be funny and honest. With a unique voice, steady engagement, and a deep connection with his audience, Zach has built a social presence that feels more like a community than a brand. Whether you’re a viewer or a brand, Zach’s content invites you to laugh — and stay.

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