Who is Zack Nelson aka Jerry Rig Everything?

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Zack Nelson aka JerryRigEverything: The Face of Tech Durability and Repair Advocacy

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Zack Nelson launched JerryRigEverything on YouTube in 2012, quickly earning credibility for his unique durability tests that involved scratching, burning, and bending smartphones. His no-frills, straight-to-the-point videos carved out a niche untouched by mainstream reviewers. He became a trusted source for teardown videos that revealed internal build quality, often determining whether a phone was worth buying based on repairability. His first viral moment came from bending the Nexus 6P, which exposed major design flaws.

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Beyond consumer electronics, Zack applies his engineering focus to DIY builds, most notably NotAWheelchair—a low-cost, off-road wheelchair co-developed with his wife Cambry. What started as a personal project became a functional mobility solution featured in multiple videos and news outlets. He showcases the build process online, combining accessibility with engineering storytelling. This project adds a mission-driven layer to his channel, attracting a broader, values-driven audience.

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Zack has consistently called out companies on poor design practices, including unrepairable products and deceptive hardware claims. His videos often push for the Right to Repair, and he’s spoken at events supporting tech legislation. He was among the first creators to make repairability scores a consistent part of reviews. His criticism carries weight, influencing both consumer behavior and product design expectations across the industry.

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Unlike creators who diversify into trends, Zack remains highly focused—rarely showing his face on thumbnails and keeping his tone analytical, not personality-driven. His uploads follow a recognizable format: intro, scratch test, bend test, teardown, and repairability score. This consistency has cultivated an audience that values depth over entertainment. Rather than build a personal brand, Zack built a content blueprint trusted by millions.

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An Influencer Active on Social Media

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Zack Nelson boasts over 11 million followers across platforms, with YouTube as his main pillar. His content extends across X, Instagram, and TikTok, where he diversifies formats but maintains his core focus on durability, accessibility, and transparency.

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Zack's Social Media Strategy Analysis

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YouTube: The Heart of Tech Transparency

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Zack Nelson’s YouTube (@JerryRigEverything) is the core of his digital influence, amassing 9.4M subscribers through signature durability tests. His teardown videos of smartphones, EVs, and gadgets are methodical and structured, making him a reliable source for tech repairability data. He’s widely known for his bend tests and scratch level scale, which many viewers now associate with his channel. These technical rituals are as much performance as they are benchmarking.

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He averages 44.6K engagements per video, which is high considering his posting rate of 5.9 uploads/month. His audience consistently returns for insights that go beyond surface reviews, like his recent in-depth look at Tesla’s glued bumpers. Rather than chasing every tech trend, Zack stays anchored in evergreen content with long-tail value. His videos are often referenced in forums, Reddit threads, and brand response videos.

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The 0.48% engagement rate is modest for YouTube, but the 1.1M average views per upload show strong algorithmic push and subscriber loyalty. Zack uses titles that emphasize outcomes (“Does it break?”), which appeal to both casual viewers and engineering enthusiasts. His brand safety score is high, making him an attractive partner for brands like EcoFlow and Tesla. Despite minimal fluff, his content is consistently watchable and monetizable.

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He is not just passively observing tech trends—he’s stress-testing them. From iPhone frames to Cybertruck adhesive, he shows tech’s limits with surgical clarity. His Influence Score of 92.7/100 proves he is one of the most authoritative voices in hardware YouTube. His posting habit is twice a week, usually around 7 PM EST, aligning with U.S. peak viewership windows.

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• Username: @JerryRigEverything
• Influence Score: 92.7/100
• Followers: 9.4M
• Activity: 5.9 videos/month
• Engagement Rate: 0.48%
• Growth: +0.64%
• Average Engagement: 44.6K
• Posting Habits: Twice a week at 7 PM EST

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X (Twitter): Fast Takes and Advocacy Threads

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On X (@zacksjerryrig), Zack adopts a more agile voice—mixing short repair takes with product updates and mobility advocacy. He has 892.7K followers, many of whom are engineers, tech journalists, and startup founders. His tone here is far less scripted, which makes him approachable despite his technical authority. Posts range from teardown insights to behind-the-scenes shots of factory work.

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He averages 28.1 tweets/week and holds a leading Influence Score of 94.5/100, placing him in the Top 1% for both U.S. and global tech creators. He recently grew +1.59% in 30 days, which is notable given how saturated tech commentary is on X. With an engagement rate of 1.58%, Zack consistently drives meaningful interaction—even from other influencers in the hardware space.

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X is where Zack tests ideas that often become full YouTube videos later. His tweets often serve as soft launches for teardown opinions, audience questions, or hot takes on product launches. He doesn’t use trending memes or viral tactics—instead, he leads with authority and real-time observations. This platform also amplifies his advocacy work, such as promoting DIY wheelchair builds.

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With 14.1K average engagements per week, his community clearly trusts his unfiltered takes. He tweets 4 times a day around 6 PM EST, leveraging early tech news cycles. His X presence complements YouTube, giving him a more spontaneous channel for thought leadership. Unlike many creators who simply repost, Zack crafts original commentary here.

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• Username: @zacksjerryrig
• Influence Score: 94.5/100
• Followers: 892.7K
• Activity: 28.1 tweets/week
• Engagement Rate: 1.58%
• Growth: +1.59%
• Average Engagement: 14.1K
• Posting Habits: 4 times a day at 6 PM EST

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Instagram: Behind-the-Scenes and Product Focus

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Zack’s Instagram (@zacksjerryrig) is where he visually documents the process behind each teardown or experiment. With 760.5K followers, his posts often feature rare, behind-the-scenes shots of gadgets mid-surgery or EVs mid-mod. He posts 10 times per month and his tone is a mix of dry humor, precision, and pride in execution. His posting time around 12 PM EST taps into late-night tech audiences and international viewers.

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His most viral posts often feature unfinished projects—like a half-disassembled Cybertruck or a custom wheelchair part mid-print. He recently shared a post lifting a Tesla, which earned nearly 7K likes and brought attention to adhesive strength. Engagement here is 0.75%, with 5.7K average interactions per post, strong for hardware creators who rarely focus on lifestyle visuals.

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He doesn’t use filters or trend-chasing formats—instead, his feed is raw but clean, prioritizing function over aesthetic. Followers include Tesla engineers, accessibility advocates, and fans of “maker culture.” His Instagram stories often double as mini-updates for longer YouTube content, creating cohesion across platforms. Unlike TikTok, his Instagram community expects narrative and visual clarity.

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With an Favikon Influence Score of 87.2/100, he ranks high among hardware creators despite relatively infrequent posting. The content here appeals to collaborators and fans who want process-oriented glimpses rather than flashy highlight reels. Instagram is a secondary but essential space in his strategy. It adds visual authority and proves the craftsmanship behind each teardown.

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• Username: @zacksjerryrig
• Influence Score: 87.2/100
• Followers: 760.5K
• Activity: 10 posts/month
• Engagement Rate: 0.75%
• Growth: +0.19%
• Average Engagement: 5.7K
• Posting Habits: Twice a week at 12 PM EST

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TikTok: Highlight Clips and Engineering Bits

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On TikTok (@zacksjerryrig), Zack distills his teardown logic into compact, dramatic snippets. He’s amassed 405.8K followers and posts roughly 1.1 videos per week, mostly pulling from longer-form YouTube footage. His videos average 174.5K views, which is impressive given his low upload rate and lack of trending sound reliance. Most clips show immediate, physical outcomes—scratches, bends, glue failures.

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With a 1.53% engagement rate and 6.2K average interactions, his presence is quietly efficient. He doesn’t jump into trending challenges or skits—instead, he uses the platform as an educational cutaway. Viewers here don’t just watch—they comment with questions about tools, methods, or brands. The content naturally encourages replays due to its visually satisfying outcomes.

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Zack’s voiceovers are brief, and text overlays are minimal, keeping the content focused. His videos succeed when they show tension—will this hinge snap? Will this phone bend? That suspense, even in 15 seconds, retains attention. He posts around 4 PM EST, catching early risers and international viewers before peak U.S. traffic hours.

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With an Favikon Influence Score of 83.4/100, TikTok is a complementary channel that extends his YouTube reputation into mobile-friendly formats. While not his top growth engine, it reinforces his image as a tech durability authority. It’s also a useful entry point for younger audiences unfamiliar with long-form content. Here, even a glue test can become a headline.

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• Username: @zacksjerryrig
• Influence Score: 83.4/100
• Followers: 405.8K
• Activity: 1.1 videos/week
• Engagement Rate: 1.53%
• Growth: 0%
• Average Engagement: 6.2K
• Posting Habits: Once a week at 4 PM EST

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Zack Nelson's Social Media Influence Summary

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Zack Nelson scores an impressive 9,407 Influence Points, placing him among the Top 1% globally in High Tech & Hardware. He ranks #2 in the U.S. and #3 worldwide in his category. On X, he’s within the top 100 influencers in the U.S. and top 250 worldwide. These rankings highlight his reputation not just as a YouTuber, but as a category leader in tech commentary and durability advocacy.

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Learn more about the Favikon Methodology here

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Content Strategy: Durability Meets Social Impact

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Zack’s strategy revolves around three pillars: tech transparency, accessibility, and sustainability. His teardowns are factual, consistent, and unbranded unless clearly disclosed. He does not rely on gimmicks or hype, which boosts his credibility in an industry often dominated by product sponsors. His integration of NotAWheelchair into his narrative is one of the most authentic crossovers of personal advocacy and content strategy. It brings purpose to his engineering background and offers clear, documented value to his audience. His videos aren’t just content—they’re part of a mission to change how people think about product design, inclusivity, and longevity.

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Reachability and Partnerships

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Zack Nelson’s multi-platform presence makes him highly reachable, especially through YouTube where his 9.4M subscribers signal mass visibility in the tech space. He consistently posts detailed teardown and stress-test videos, generating over 1.1M views per upload. His content is clean, instructional, and brand-safe—frequently picked up by forums like Reddit and tech blogs for further discussion. His email and business contact are directly accessible via his channel banner, streamlining sponsorship inquiries.

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He also maintains daily presence on X with 892.7K followers, where he replies to followers and tech insiders with actionable insights. His posts average 14.1K weekly interactions, increasing his chances of viral amplification among engineers and gadget enthusiasts. Zack is one of the few creators blending EV mechanics, consumer tech, and accessibility into a single, high-trust voice. Whether via posts or DMs, brands and viewers alike engage with a creator known for follow-through and high informational value.

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Conclusion: Engineering Trust, One Teardown at a Time

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Zack Nelson has built more than a channel—he’s created a tech standard rooted in truth, utility, and care for the end-user. His influence extends beyond subscribers, impacting legislation discussions, design philosophies, and consumer trust. For brands seeking reach and integrity, Zack doesn’t just share content—he shapes the conversation.

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View the AI-powered profile

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