"It's a tool that allows us to gain productivity - in discovery, in tracking, and in reliability. That's how we use it, and that's what it gave us."
- Mélissa Boudjemai, Communications & Marketing Manager
About J'adore Hotel
J'adore is a boutique couples hotel in Paris, designed as a sanctuary for reconnection. With only 20 rooms - each uniquely themed, featuring in-room jacuzzis for two - J'adore positions itself as a premium escape from the pressures of daily life. The hotel targets a mature, high-spending clientele and operates across three distinct venues: the hotel, a spa, and a restaurant.
ICP & Persona:
Couples Seeking Premium Escapes | Luxury Lifestyle Consumers | French Local Market (Spa & Restaurant) | International Travelers from North America & Latin America (Hotel)
Before Favikon
Before Favikon, J'adore's influencer program was reactive and largely untracked:
• No outbound strategy: The team relied entirely on inbound requests from influencers, accepting or declining partnerships without any structured selection criteria.
• No performance tracking: Monitoring post statistics on Instagram was too time-consuming and unreliable - discrepancies between Instagram and Meta made it impossible to identify a single source of truth.
• Manual and fragmented discovery: Searching for influencers directly on Instagram was slow, offered no performance data, and required chasing media kits that influencers often didn't respond to.
• No authenticity verification: Without a vetting tool, the team had no way to identify fake followers or assess whether an influencer's audience was genuinely qualified.
• Multiple accounts, no central view: Managing separate Instagram accounts for the hotel, spa, and restaurant meant logging in and out manually with no unified overview.
After Favikon
After an internal restructuring brought influencer marketing back in-house, J'adore integrated Favikon to shift from reactive to strategic - running campaigns across all three venues from a single platform.
1/ Precision Creator Discovery
The team uses Favikon's AI-powered search to find influencers matching very specific criteria: thematic fit (hospitality, gastronomy, lifestyle), engagement rate, audience age, and geographic origin. Since J'adore targets a mature, high-spending clientele, influencers with audiences skewing 18–24 are filtered out.
Result: A targeted, criteria-driven shortlist replacing slow manual Instagram searches
2/ Authenticity & Audience Vetting
Before any partnership, the team reviews each creator's authenticity score and follower quality. Profiles with a high proportion of fake or low-quality followers are set aside - regardless of total reach.
Result: Higher-quality partnerships and more reliable campaign outcomes
3/ Centralized Campaign Tracking
Favikon consolidates all three Instagram accounts into one platform, allowing the team to monitor post performance, track statistics, and manage influencer relationships across the hotel, spa, and restaurant without switching between accounts manually.
Result: 1–2 influencer activations per week across all venues, managed by a lean internal team
Results
Since integrating Favikon, J'adore Hotel has:
• Shifted from inbound-only to outbound influencer sourcing, with a structured selection process built around audience quality and commercial fit
• Achieved engagement rates of 1.5–3.5% on Instagram Reels and up to 10–12% on TikTok content
• Eliminated unreliable media kit requests - accessing creator stats directly on Favikon instead of waiting on influencers to respond
• Centralized three social accounts (hotel, spa, restaurant) into one platform, saving significant time on manual monitoring
• Gained a reliable source of truth for influencer statistics, replacing the inconsistent data previously pulled from Instagram and Meta separately
• Scaled to 1–2 activations per week across all services, with a clear view to expanding onto YouTube Shorts and LinkedIn
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