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Finding the right B2B influencers takes more than searching by follower count. This guide shares six proven methods to identify trusted creators who match your audience, industry, and marketing goals.
Wagner Victor is a Brazilian content creator and entrepreneur best known for his viral couple pranks, family moments, and comedic skits shared across TikTok and Instagram. With a sharp sense of humor and a strong presence as a father and CEO, he captures the attention of millions by turning everyday situations into playful, relatable content.
Delshon Stanley, better known online as Dejay Boss, is a U.S.-based comedy creator who has made a name for himself through bold, street-style skits centered around dating, rejection, and Gen Z slang like “rizz.” With a TikTok following of over 1.1 million, his fast-paced humor, clever dialogue, and public interaction formats have positioned him as a go-to source for entertainment rooted in real-life social scenarios.
Silvia Sánchez is an 18-year-old content creator and marketing student from Málaga, Spain, known for her lively digital presence and Gen Z-focused content. She shares daily videos across TikTok, YouTube, and Instagram, mixing dance routines, school updates, and lifestyle moments that resonate with teens and young adults.
Meet Sia Lofi, a rising voice in the world of lifestyle and haircare content, who blends authenticity, motherhood, and military life into a powerful digital narrative. With an unmistakable presence on TikTok and a growing community across YouTube and Instagram, Sia stands out for her warm, relatable approach to content creation.
Juliana Luziê has created a powerful space in the beauty world where vibrant self-expression, faith, and representation intersect. A Brazilian content creator dedicated to dark skin makeup, Juliana uses her platform to amplify inclusive beauty while staying grounded in her personal journey.
Steve Natto is a sneaker expert and content creator whose platform bridges sneaker culture and the broader footwear industry. Known for his consistency and in-depth sneaker reviews, Steve delivers short-form updates and commentary that resonate with both everyday buyers and brand professionals.
Bobby Solez is a New York-based fashion influencer and sneaker expert known for his high-energy content across TikTok, YouTube, and Instagram. With a community of over 3.6 million followers, he blends streetwear style, sneaker reviews, and pop culture commentary into a unique digital presence.
Joseph Owens, known online as JNizmo, is a U.S.-based gaming content creator with a loyal following built on humor and relatability. He blends gaming commentary with meme-driven skits, often using deadpan delivery and in-game footage to build comedic tension.
Mercury Stardust, known as “The Trans Handy Ma’am,” is a DIY expert and activist using her platform to advocate for gender-affirming care and LGBTQIA+ rights. Through accessible home repair tips and compassionate storytelling, she empowers marginalized communities while promoting safety, equity, and visibility
Angelica Pham is a Vietnamese-American lifestyle creator based in Seattle, known for her relatable humor, cultural commentary, and engaging short-form content. With over 2.5 million followers across TikTok, YouTube, and Instagram, she captivates a young, diverse audience through storytelling rooted in identity, daily life, and family moments.
Paris del’Etraz, a professor of entrepreneurship and managing director at IE Business School, leverages his academic leadership to build a global digital community. His analysis focuses on how he translates mentorship and innovation into consistent digital content.
Steve Varsano is the founder of The Jet Business, the world’s first street-facing corporate aircraft showroom located in London. With a background as a commercial pilot and senior executive in aviation and private equity, he brings decades of hands-on experience to his content.
Sophie Wardell is a UK-based People Director at Higgs LLP known for her advocacy in neurodiversity, mental health, and inclusive hiring. With over 15 years of experience recruiting aspiring lawyers, she uses LinkedIn to share practical HR insights, from workplace adjustments for ADHD to leadership reflections grounded in empathy.
Aileen Lee is one of the most respected voices in venture capital, known not only for coining the term “unicorn” but also for her consistent advocacy of equity in tech. As the founder of Cowboy Ventures and co-founder of All Raise, she blends influence, insight, and impact in her social presence.
Korrine Sky is a UK-based Cultural Brand Strategist and storyteller known for her advocacy in ethical branding and identity-driven marketing. As the founder of Nehanda Atelier and Culture & Commerce, she helps brands build cultural credibility through strategic, values-led narratives.
Nikita Shamgunov is a founder and CEO shaping the future of AI infrastructure through platforms like Neon and MemSQL. Known for his deep technical insights and clear communication style, he shares industry-shaping updates with a developer-first mindset.
Advita Patel has developed a strong digital presence through content focused on inclusive leadership, employee engagement, and internal communications. With regular activity on LinkedIn and supporting platforms like Instagram and X, her strategy is built around empowering professionals to create respectful and open workplace cultures.
Emmie Faust is a force in the UK startup ecosystem. With a strong presence on LinkedIn and a focus on community building, she supports female entrepreneurs through practical tools, funding access, and visibility.
Ali Raza is the Chief Investment Officer at Saudi Arabia Holding Co., where he leads strategic investments shaping Saudi Arabia’s economic future. With nearly 20 years of experience in market expansion, corporate development, and engineering, he focuses on driving growth in sectors like AI, data centers, and gaming.
Professor Max Lu is an internationally respected academic leader and chemical engineer, currently serving as President and Vice-Chancellor of the University of Surrey. With over 600 peer-reviewed publications and 25 international patents, he has built a reputation for research excellence in nanotechnology and sustainability.
Dorie Clark has built a strong and consistent online presence by sharing practical advice on personal branding, professional development, and communication strategy. With a highly active and engaged audience, especially on LinkedIn, she positions herself as a trusted voice among B2B professionals and executives.
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