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Best Modash Alternative: Why Favikon Is the Smarter Choice for Modern Influencer Marketing

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Choosing the right influencer marketing platform is no longer just about the size of a database. Teams today need accuracy, speed, contextual discovery, campaign attribution, and flexible pricing that scales with real usage. Modash is often considered a strong option in the market, but when you compare capabilities end to end, Favikon clearly emerges as the more complete and future ready alternative.

This comparison looks at discovery, vetting, creator management, campaigns, outreach, analytics, and pricing to explain why Favikon delivers more value for brands and agencies.

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Discovery: Relevance Beats Raw Volume

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Database coverage and structure

Modash offers a large creator database but it is limited to around twenty countries. Favikon covers creators globally across all countries. More importantly, Favikon merges creator identities across platforms into a single profile. This avoids the artificial inflation effect where the same creator appears as multiple profiles.

The result is a smaller but cleaner database where each profile represents a real consolidated creator presence.

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AI search quality

Modash AI search focuses primarily on topics and surface level image understanding. In practice it behaves more like a visual keyword engine.

Favikon AI search understands creator context, historical content, posting behavior, and audience signals. This allows brands to search based on who the creator is, not just what appears in one post.

Industries and niches

Modash relies heavily on hashtags, which are often vague, inconsistent, and creator controlled.

Favikon segments its entire database into more than six hundred structured niches. Discovery is faster and significantly more relevant, especially for B2B, SaaS, and industry specific campaigns.

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Platform coverage

Modash supports Instagram, YouTube, and TikTok.

Favikon supports nine platforms including Instagram, YouTube, TikTok, LinkedIn, Twitter, Substack, Pinterest, Twitch, and Snapchat. This makes Favikon especially strong for LinkedIn B2B influencer marketing and multi channel strategies.

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Discovery speed and scoring

Modash does not offer rankings or quick discovery mechanisms.

Favikon provides industry rankings across niches, platforms, and geographies powered by proprietary creator scoring algorithms. This enables instant shortlisting instead of starting every search from scratch.

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Vetting: Comparable Foundations, Deeper Performance Visibility

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Both platforms offer fake follower detection, follower demographics, collaboration insights, and email availability.

Where Favikon goes further is performance visibility. Modash shows mostly static follower evolution and weekly engagement summaries.

Favikon tracks followers, engagement, growth, views, likes, comments, and posting activity dynamically by week, month, or year. This gives a far more realistic view of creator momentum.

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Favikon also supports content format distribution, which Modash does not offer.

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Creator Management: Built for Real World Workflows

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Both platforms allow adding creators to lists, notes, status tracking, and basic filtering.

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Favikon clearly pulls ahead with advanced management features:

• Custom attributes to tag creators with internal labels

• Filtering lists by performance

• Exporting data across all plans

• Public lists that can be shared with teams or clients

Modash does not support exports on its entry plan and lacks custom attributes entirely.

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Campaigns: Where the Gap Becomes Obvious

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Campaign structure

Modash only supports private campaigns.

Favikon allows public campaigns, making it easier for creators to discover opportunities organically.

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Campaign management

Modash does not offer a Kanban workflow.

Favikon provides full Kanban based campaign management that mirrors how influencer teams actually work.

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Content detection and imports

Both platforms support automatic content detection via keywords, hashtags, or mentions.

Manual imports differ significantly. Modash requires pasting URLs. Favikon allows content selection directly in a few clicks from creator profiles.

Click tracking and attribution

Modash requires manual setup using its URL shortener and manual creation of UTM parameters. Tracking per creator and per post quickly becomes tedious.

Favikon automatically generates UTM links and connects directly to Google Analytics. Sales and conversions can be tracked at the website level and attributed to individual creators and content pieces.

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This alone is a decisive advantage for performance driven teams.

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Analytics and Reporting

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Modash provides standard metrics such as likes, comments, shares, EMV, estimated impressions, reach, and CPM.

Favikon includes all of the above plus advanced metrics like CPE and CPV. Reports can be shared directly with stakeholders, not just exported as CSV files.

Favikon also includes content calendar planning, which Modash does not support.

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Outreach: Multichannel and Context Aware

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Modash only supports email outreach and does not include an AI assistant.

Favikon supports outreach via email, LinkedIn, Instagram, and native Favikon DM. It also includes a smart AI assistant that understands creator context, content history, and previous conversations to help draft tailored messages.

This significantly improves response rates and saves time.

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Pricing and Credits: Designed to Scale Fairly

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Modash starts at 299 euros per month. Credits are capped at three hundred profiles on the Essentials plan, with a forced upgrade to a much higher tier beyond that. Exports are not included in the entry plan.

Favikon starts at 99 euros per month. Credits are flexible and can be added as needed. For three hundred profiles, total cost remains under two hundred euros. Exports are available on all plans.

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Favikon also includes a free Chrome extension, which Modash does not offer.

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Final Takeaway

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Modash is a capable tool if your needs are limited to influencer discovery in a small set of countries and basic reporting.

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Favikon is built for teams that want:

• Global creator coverage

• Structured niche based discovery

• Multi platform support including LinkedIn

• Real campaign attribution tied to sales and conversions

• Scalable pricing without artificial limits

• Modern workflows for outreach, management, and reporting

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If you are looking for the best Modash alternative that goes beyond discovery and actually supports end to end influencer marketing execution, Favikon is the stronger and more future proof choice.

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Also See 👀
‍🏆 HOW TO TRACK COMPETITOR INFLUENCER PARTNERSHIPS
‍🏆 HOW TO TRACK SALES & CONVERSIONS IN INFLUENCER MARKETING IN SAAS
HOW DOES FAVIKON RANK INFLUENCERS?