How to Get Influencer Data and Analysis Using Favikon

How to Get Influencer Data and Analysis Using Favikon

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1. Why Influencer Data and Analysis Matter

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Influencer marketing is no longer driven by intuition alone. Brands that rely on data consistently outperform those that do not. Accurate influencer data helps you identify creators who genuinely influence the right audience, benchmark performance across platforms, and justify budget allocation with measurable metrics. Engagement rates, audience demographics, content consistency, and brand affinity are all critical inputs for making informed creator partnership decisions. Without structured analysis, influencer marketing becomes expensive guesswork.

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2. What Is Favikon?

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Favikon is an AI-powered influencer marketing platform designed to help brands, agencies, and businesses discover, analyze, and manage creators across major social platforms. Favikon centralizes influencer data into structured profiles that include performance metrics, audience insights, credibility scores, brand mentions, and growth trends.

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The platform is particularly strong in creator discovery and comparative analysis, making it suitable for both campaign planning and long-term influencer strategy.

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3. How to Use Favikon to Get Influencer Data and Analysis

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This guide focuses on using Favikon’s Discovery feature to build a creator list and export structured influencer data.

You can access the Discovery tool here: Favikon

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A. Discovery and Creator Selection

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Follow these steps to go from discovery to downloadable influencer data.

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I. Discover creators using AI search

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Start by typing a clear prompt into Favikon’s AI search bar. Describe the type of creators you are looking for, including niche, location, platform, or audience type.

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Example:
“B2B SaaS creators on LinkedIn in Europe”
or
“Beauty creators on TikTok with high engagement in Southeast Asia”

II. Refine results using filters

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Apply filters to narrow your search. You can refine by platform, follower size, engagement rate, audience location, category, and more. This ensures the results align with your campaign or research criteria.

III. Expand the results

Scroll and load more pages to see additional creators. Favikon allows you to continuously expand the result set so you are not limited to a small sample.

IV. Open creator profiles

Click on individual creators to review their detailed profiles. This includes performance metrics, content focus, brand collaborations, and audience insights.

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V. Save creators to a list

When you find creators that match your criteria, click Save and add them to a list. You can create a new list specifically for your campaign, market, or analysis project.

VI. Open your saved list

Once all relevant creators are added, open the list to manage and review them collectively.

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VII. Add creators in bulk (optional)

If you already have a list of creators, you can add them in bulk. Go to the Contacts tab and either:

• Copy and paste social media profile URLs, or
• Upload a CSV file containing creator links

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This is especially useful for competitor analysis or migrating existing influencer databases.

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VIII. Enrich all creators

Select all creators in your list and click the Enrich button. This step ensures that all profiles are fully populated with complete and up-to-date data, including missing metrics and insights.

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IX. Customize columns for export

Click the Tools button in the top right corner of the list view. Choose which data columns you want to display and include in your export, such as followers, engagement rate, audience country, niche, or platform.

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X. Export the data

Click the three-dot menu in the top right corner and select Export as CSV.

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XI. Your influencer data is ready

You now have a structured CSV file containing all selected influencer data. This file can be used for internal analysis, reporting, campaign planning, or sharing with stakeholders.

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Final Takeaway

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Favikon streamlines influencer discovery and analysis into a repeatable, data-driven workflow. From AI-powered search to enriched creator profiles and clean CSV exports, the platform enables brands to move faster while making better-informed decisions. When influencer selection is backed by reliable data, campaigns become more predictable, scalable, and measurable.

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Also See 👀
‍🏆 WHAT IS A GOOD ENGAGEMENT RATE ON LINKEDIN? A DATA DRIVEN ANALYSIS
‍🏆 HOW TO TRACK SALES & CONVERSIONS IN INFLUENCER MARKETING IN SAAS
HOW DOES FAVIKON RANK INFLUENCERS?

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