You did it! You finally made it to e-commerce! Your brand is digital-friendly and waiting to set up a marketing strategy that is suitable for the e-market and effective to promote your product and services online. Now which one to choose? While influencer marketing, of course! No need to worry; we will guide you through each step and share our tips on how to boost your e-shop sales thanks to influencers! 🤩
First and foremost, you must know your own needs: why must you promote your brand?
Is it to gain visibility? Engagement? The reason you should set up this first goal is simply because depending on your primary objective a suitable influencer comes along!
👉 If you are a small business or launching one, you might not have an extensive range of followers, so how should you find the right influencer? Search for them according to your area of interest! 💡
With Favikon you can find all influencers that best suit your expectations in a few seconds, thanks to a magical tool: hashtags! Are you a coffee business? Then type #coffee #drink #barista #brew and so on. Once you click on search, let Favikon do the work! The algorithm will find you all influencers using these keywords; in other words, the doors to the world of coffee influence have opened to you! Isn't that wonderful? That's not it! You can also choose if you prefer the account to show any or all of the keywords (in this case, you might need to narrow down the number of hashtags).
👉 Now moving on to our second case scenario: your brand is well settled and has comprehensive visibility, thus lots of customers and so many subscribers! In this case, you already have quite the network! Your brand is followed by a wide range of different customer niches (age, nationality, profession, etc.). Therefore you can use this list of followers to your advantage. How will that help you find the perfect match for your influencer partnership? With a similar yet more suitable process!
On Favikon, you have a unique feature that allows you to search for influencers by their username. Thus to find the best candidates for your influencer partnership, enter your brand's @, and you'll find all the influencers who have already interacted with your brand! Now you know who is interested in your products/services, a real advantage to contact influencers who have greater possibilities to feel motivated and dedicated to your brand. Contacting them might save you time since they already know the brand, the concept, and your values, rather than contacting new influencers that need to be pitched in and converted into loyal customers.
P.S: Favikon has a beautiful feature called ✨Lists✨, in which you can add all influencers you wish to contact for your influencer partnership or campaign. By creating your list and adding them to it, no need to search every time for your social media stars; once added, find them directly in your list!
Okay, now let's make a small recap: you know the objective of your influencer partnerships, you have found the perfect match, but a few steps are yet to be taken! How to contact an influencer? How to launch your collaboration? How to pay an influencer? How to analyze your collaboration's success? etc.
Let's not waste any time and get right to it!
Easy peasy! Go on Favikon, enter your influencer's username, click on their profile, then check out their professional contact info! They might share their phone number, email, or a website, with which you can contact them, and bam! Job done! (almost)
There are several ways you can plan a collab with an influencer! Yet here are our recommendations:
🎯 Product placement: a simple yet effective way to promote your brand. 💁
🎯 Live product test: a new, more human approach to present your product. 🤝
🎯 Contests: How about we play a simple game called giveaway? Influencers set up a few rules (most common ones: to follow your brand account, like your last picture, tag a friend in the comments, and share their post in their story) and their subscribers follow the rules to win the prize. 🎲
You are ready to set up your influencer partnership, but remuneration is one last subject to discuss! You don't want to pay less than what their work is worth, yet you would like to know if the price range fits your budget? No problem, with Favikon you can have a look at the market price! 👀
Open your influencer's Favikon audit to find what costs to expect from a post, a story, or a giveaway from this influencer! Quick and easy!
Tip: negotiating, compromising, and setting up a reasonable price is great, but how can you work on your long-term relationship? A simple free product shipping, sample, or promo code can make their day and show your commitment to them. Moreover, you can offer a share on each sale with a promo code to motivate the influencer and monitor its profitability. 🎁
Now that you know how to pay an influencer, let's jump to the last step: evaluation!
Before launching your campaign, enter all your influencer partnership details in our "Campaign" functionality! Complete a small survey that asks your objectives, previsions, investments, etc.—once completed, bye-bye calculations! Favikon will track your influencers' posts, mentions, and activity, to evaluate your campaign's success, measure the ROI of each influencer and provide your Favikon score! 📈
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