How to Run Linkedin Micro-Influencer Campaigns (And 20 Proven Creators)

‍

‍

LinkedIn micro influencers are becoming increasingly popular: 

‍

‍

Influencer marketers also have data to support these claims:

‍

‍

However, not all micro influencers are effective. 

‍

Just because a person has fewer followers and modest total engagement doesn't automatically mean that they have more authority and trust than a macro influencer. 

‍

A person with less engagement may be less advanced in their career and therefore have less authority. Or they may not have outstanding, noteworthy ideas. 

‍

To ensure you hire the right LinkedIn micro creators, we'll discuss the four kinds of effective micro creators that drive high ROI for brands and provide a list of proven micro creators that consistently drive excellent results. 

‍

‍

What Is a LinkedIn Micro Creator? 

‍

First, let's define what a micro creator is, as definitions do vary.

‍

A LinkedIn micro influencer is a creator with roughly 5,000 to 50,000 followers who consistently generates between 50 and 200 total engagements per post. 

‍

These numbers may seem relatively low, but remember that LinkedIn is a smaller platform than most other social media platforms.

‍

These aren't hard numbers, though they should at least give you a reference point as we move forward in this article. 

‍

‍

The Four Types of Effective LinkedIn Micro Creators

‍

Here are the three types of effective LinkedIn micro creators that make excellent partners. 

‍

‍

1.) Genuine Experts Whose Primary Goal Is Not Content Creation

‍

These micro creators are ideal because they have deep trust with their audience and industry experience, even if they don't have a large number of followers or engagement.

‍

Many of these people speak at conferences or are regular guests on podcasts. 

‍

The downside is that many of them won't accept paid posts, and even if they do, the cost can be quite high.  

‍

Cyrus Shephard is an excellent example of a micro influencer who falls under this category. While his LinkedIn posts earn an average of about 159 per post and he has roughly 31,000 followers, he's well respected in the SEO industry and regularly speaks at conferences. 

‍

‍

‍

Nevertheless, if you can book a micro creator like this, they're well worth your money even if the reach and engagement isn't as significant.

‍

‍

2.) Up and Coming Creators

‍

These people have the experience and content creation skills of a macro creator, but are still too new to see their hard work pay off.

‍

Up and coming creators can be tricky to find, but Favikon makes this easy, as you can sort by growth rate. Here's an example of how I might set the filters to find an up and coming creator:

‍

‍

Here’s an example of a creator I found through this filter:

‍

‍

‍

3.) Talented Entertainment Creators 

‍

These micro creators aren't necessarily the most decorated industry leaders, but they excel at creating fun and humorous videos.

‍

Storylane found great success with these types of creators. Here's an example:

‍

‍

‍

4.) Your Customers 

‍

Finally, even if your customers have zero followers, you can work with them to run whitelisting ads.

‍

Here’s a great example from Perspective:

‍

‍

The LinkedIn creator Perspective ran the campaign with only has 1,800 followers, but the creator had a great case study and they matched Perspective's ICP. 

‍

‍

‍

How to Find and Evaluate LinkedIn Micro Influencers

‍

Macro influencers are easy to find, but finding micro influencers (especially on LinkedIn) is trickier. 

‍

You can manually search for influencers on LinkedIn by browsing hashtags relevant to your industry. For example, "#marketingtips" or "#remotework."

‍

Unfortunately, this method is quite time-consuming. A better approach is to consider a parallel brand (not a direct competitor) and search for "#(brand name)partner."

For example, if you're in the workplace productivity industry, you might search "#tangopartner," (assuming they aren't a direct competitor).

‍

‍

Then, you can see all of the influencers they’re working with. The only problem is that:

1. It can be challenging to identify brands in your industry that are running influencer campaigns.
2. Even if you find brands running LinkedIn influencer campaigns, many of their influencers may be macro.

‍

For example, this LinkedIn influencer might be out of your budget:

‍

‍

To make the influencer discovery process easier and find people who perfectly fit your criteria, we built Favikon, an influencer platform that allows you to search and filter for LinkedIn influencers. 

‍

To get started, filter by industry and niche:

‍

‍

Then, you can scroll down and filter by region or language. There’s also an option to filter for established and rising creators. This will help you quickly find LinkedIn micro influencers:

‍

‍

I also recommend adjusting the following filters:

• Followers: 5,000 to 50,000
• Avg Engagement Per Post: 50 to 200
• Posts per month: 7ish
• Only show active accounts: Yes

‍

‍

You can see that the results show me plenty of relevant micro influencers for my campaign:

‍

‍

However, follower count and engagement metrics aren’t the only filters you should use to evaluate micro influencers on LinkedIn. 

First, glance at their content. Are they creating thought leadership content (e.g., sharing case studies, data, step by step processes, etc.), or is it mostly family, inspirational and meme based content?

‍

You can see all of their posts by simply selecting the “Posts” tab:

‍

‍

Additionally, looking at the Posts tab is particularly helpful if you’re hiring a creator for a particular type of content, like comedic shorts:

‍

‍

You can also open some of the posts and scroll through the comments to see if they’re attracting your ICP (and how thoughtful the conversation is):

‍

‍

Beyond glancing over the content itself, you can also gauge a creator’s level of expertise, thoughtfulness, and general content quality by looking at their authenticity score. 

‍

You can read more about how we calculate the authenticity score here, but it's designed to distinguish genuine leaders from entertainers or fake profiles with a lot of followers:

‍

‍

Finally, check if the creator has already worked with other brands.

‍

This is a good idea because creators who have already done brand partnerships in the past are clearly open to the idea (some creators are not willing to do partnerships).

‍

Additionally, if the creator worked with the same brand multiple times, their posts probably performed well.

‍

You can view all of the brands a creator has tagged under the "Creator Network" tab in Favikon. It also shows a list of all of the tagged posts so that you can see for yourself how well they performed:

‍

‍

Note that not all the tagged brands are sponsored posts, so read through some of them to determine which ones are sponsored.

‍

Here's a quick checklist of everything to keep in mind when evaluating micro-influencers on LinkedIn. (You can even hand this to your team to do).

‍

‍

‍

20 Proven LinkedIn Micro Influencers 

‍

If you can find people who have already worked with other brands in the past, that's the best place to start, as you know that those LinkedIn creators are open to collaborations.

‍

And if another brand has already hired them, there's a good chance that brand also conducted due diligence and found the micro-influencer credible. 

‍

Therefore, here is a list of 20 LinkedIn micro influencers who have already worked with some established brands.

‍

‍

1.) Tamilore Oladipo

‍

Tami is a content writer for SaaS company, Buffer. She frequently discusses remote work, content marketing, and her own personal development. 

‍

‍

‍

2.) Tara Knight

‍

Tara is a LinkedIn influencer marketer and the COO of Creator Match and is known for her expertise in the creator economy. She is interested in creator marketing for B2C, B2B, and SaaS companies. 

‍

‍

‍

3.) Brett Dashevsky

‍

Brett is an expert in the creator economy as he is the founder of Creator Economy NYC and Siftsy. Siftsy is a consumer intelligence platform that analyzes the comments section to gauge customer sentiment.

‍

‍

‍

4.) Dom Odoguardi

‍

Dom is a sales professional and currently Head of GTM at Trellus. He is known for creating entertaining short form content related to sales topics. 

‍

‍

‍

5.) Chelsea Castle

‍

Chelsea is the head of content and brand at Close, a CRM for small businesses. She shares her experiences and viewpoints on content marketing and SaaS in general. Her posts are a mixture of thought leadership and personal content.

‍

‍

‍

6.) Jess Cook

‍

Jess is the Head of Marketing at Vector, a sales and marketing solution for B2B SaaS. Most of her LinkedIn content is authoritative and speaks from her direct experience as a marketing leader. She also throws in occasional memes and fun content to keep her audience engaged.

‍

‍

‍

7.) Devin Bramhall

‍

Devin was previously the CEO of Animalz, a SaaS content marketing agency. Today, she’s a growth advisor for CEOs and founders who want to scale through content marketing. 

‍

‍

‍

8.) Sarah Yeary

‍

Sarah is the founder of Social Coded, a brand management and web design agency. She frequently posts about design as well as her own personal journey as a creator and her personal life. 

‍

‍

‍

9.) Nick Shackelford

‍

Nick is an expert in DTC and entrepreneurship and regularly posts about critical learnings from his experience as a partner at BREZ (a drink company). 

‍

He regularly talks about marketing for DTC.

‍

‍

‍

10.) Robyn Nissim

‍

Robyn is a genuine social media marketing expert, having previously served as the head of social marketing at Alo Yoga and later as a fractional VP of social at MeUndies, Mindvalley, and other notable companies. Her content is a mixture of personal news and thought leadership.

‍

She posts both text-based content and informative and entertaining video content.

‍

‍

‍

11.) Kassandra Quinn

‍

Kassandra is the social media strategist at ModSquad, a company that handles outsourced customer experiences. 

‍

She posts social media growth tips as well as memes and humor-related content. Kassandra is a newer LinkedIn creator, though she recently partnered with Slate and has been steadily growing her following.

‍

‍

12.) Lindsey Gamble

‍

Lindsey is an influencer marketer who has worked with brands such as Tyson Foods, Chobani, GoPro, Ford, and Samsung. He has also been featured in Business Insider, Marketing Brew, and Vogue Business.

‍

Lindsey shares influencer marketing tips and general social media updates. He also hosts real-life events and shares his experiences through posts. 

‍

‍

‍

13.) Melissa Gaglione

‍

Melissa is a personal branding specialist who helps brands learn how to social sell. 

‍

She recently recorded a "$30,000 in 30 days" challenge, documenting the process of her social selling efforts. Her content is a mix of video content and text based content.

‍

‍

‍

14.) Jess Cervellon

‍

Jess was previously the head of customer experience for Mr. Beast’s brand, Feastables. Today, she helps consumer brands turn CX and retention into a growth channel. 

‍

She regularly posts short form content about trends and tips relevant to consumer brands.

‍

‍

‍

15.) Thijs Kraan

‍

Thijs is a consultant who helps design agencies grow. He frequently posts growth tips for design agencies as well as memes and humor-related content.

‍

‍

‍

16.) Jed Mahrle

‍

Jed is an outbound sales expert specializing in helping B2B startups acquire their first customers through cold email. 

‍

He regularly posts practical cold email tips and systems.

‍

‍

‍

17.) Jeff Ignacio

‍

Jeff is a growth and rev ops expert for SaaS and startup companies. In addition to his LinkedIn following, he also has a YouTube channel, substack, and newsletter audience. 

‍

Jeff regularly shares agents he's building to save time, tips for revenue operations, and other tips for SaaS and startup founders.

‍

‍

‍

18.) Stuart Balcombe

‍

Stuart helps RevOps and GTM leaders activate revenue workflows in HubSpot. He regularly posts tips and workflows illustrating how to use HubSpot more effectively. 

‍

Stuart is an excellent potential partner for reaching B2B leaders. 

‍

‍

‍

19.) Troy Munson

‍

Troy is the founder and CEO of Dimmo, a platform where users can watch demos of software they’re interested in purchasing. 

‍

Therefore, his LinkedIn content frequently focuses on sales and demos, though he also sprinkles in some personal family content.

‍

‍

‍

20.) Jeremy Horowitz

‍

Jeremy is an ecom expert and serves as an advisor to brands like EcoCart, Chargeflow, and Visually. 

‍

He regularly posts thought leadership content related to ecom growth.

‍

‍

‍

Start Working With LinkedIn Micro Influencers Today

‍

LinkedIn micro influencers can move the needle for your business, but you still need to choose wisely. 

‍

To discover the best micro influencers for your brand, explore Favikon now. 

‍

In addition to discovering micro influencers, you can also manage your entire campaign directly inside Favikon thanks to its CRM. 

‍

Simply select the creators you want to work with, add them to your CRM, and then send an email or DM directly inside Favikon.

‍

‍

Try Favikon today to launch an effective LinkedIn micro influencer campaign today. 

‍