Creator Economy
5 min to read

How to optimize your influencer campaigns

Today, we explain which tools to use to optimize your influence campaigns!

July 6, 2022
Clémence Del Castillo
Country of author
Clémence Del Castillo

Our daydreamer, Clémence, develops her creativity on a daily baisis by drawing, playing the piano, and singing! A true artist at heart. ✨As a TikTok influencer, she'll share her top tips on the blog.🤓 Does this ring any bells? You may have seen her in Spain, Singapore, or Paris. She's constantly on the move! 🌎 #Creative #TikToker #ESSEC

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Influencer marketing

Let’s start with some definitions: what is an influencer campaign? An influencer campaign is the advertising campaign of the era of social networks. Through recommendations made by influencers to their community, your brand will be able to communicate effectively and reach generations Y and Z, for the most part. Enough to reach new markets and tackle a new target becoming less and less receptive to the usual marketing techniques. This new marketing is found on the main social networks: Instagram, TikTok, Facebook, Twitter, or LinkedIn.

Why launch an influencer campaign? It is a creative channel that can increase your brand's visibility and, more precisely, define your positioning on the market. It is also an important conversion funnel that can boost your sales if your campaign is carried out effectively and optimized. If there are resources today on how to choose the influencers to work with, define your target and your objectives, and innovate, today we are going to talk about optimizing your influence campaigns and the levers you can activate!

Applies the Test & Learn strategy

Seek to learn continuously 

What makes social networks both beautiful and complex is their unpredictability, which necessarily impacts influencer marketing campaigns. There is no miracle recipe or precise model to follow, but a real strategy to put in place: that of Test & Learn.

Also used in other branches of digital marketing, it is essential to test new things constantly, monitor the results, and adjust the following attempts according to what you have been able to observe and the lessons you have learned. If your influencer campaign didn't work, it's not because influencer marketing isn't suitable for your brand. It only means that there are improvements to be made!

Analyze your results with precision

As in many areas, data is key in your influencer marketing campaigns. We should not simply stop at the first results when the campaign ends, like the number of sales made throughout the campaign or the number of views or likes of a sponsored post. Collecting as much analytical data as possible to understand what may or may not have worked: publication times, format (video, carousel, image), chosen influencer, etc., is necessary.

Indeed, it is by seeking to understand the reasons for success or disappointment that you will manage to optimize your influence campaigns over the long term. As you analyze your results, you will better understand your target's expectations, purchasing behavior, and the formats they prefer and favor. It can also give you innovative ideas for launching creative campaigns that stand out and allow you to do well in the long term!