TOP Influencer

The Top 30 Social Media Influencers

YouTube, TikTok or Instagram, each platform has its own specificities and influencers. So which content creators should you should follow on these platforms? Let's find out!

August 9, 2022

These influencers are followed by millions of people. If you are interested in influencer marketing you should definitely follow them as they could definitely inspire you for your future collabs. Their content are high quality and they have learned how to build a strong and supportive community. But each app has its own stars, so let's find out who are the top 10 influencers to follow on Instagram, YouTube and TikTok.

The Top social media influencers on Instagram

Cristiano - 474M followers

On top of being one of the best football players, he is also killing it on Instagram! He currently has 473M followers. You could think that with this massive community, his social media stats wouldn't be as impressive, but it's the opposite! Crisitano has a perfect Favikon score of 4.5/5, an excellent engagement rate of 2.20%, and a remarkable account growth rate of 3.60%. He is pretty regular with his posts. He mainly posts about football, but he also likes to share moments with his family and friends.

Kylie Jenner - 365M followers

With 364M followers on Instagram, Kylie is definitely the queen of Instagram. All of her posts are always perfect. She shares pictures of herself of course, but also pictures of her boyfriend Travis Scott and her daughter Stormi. She also often promotes her own brand Kylie Cosmetics. Keep reading because other members of the Jenner/Kardashian clan are also in the ranking!

Lionel Messi - 356M followers

Yes, another amazing football player! Lionel Messi counts 356M followers on his Instagram. He has an excellent account growth and a very good audience quality. From pictures of his football match to pictures of him with his friends and family, you should definitely follow him if you are a football fan. Messi often does partnerships with brands: Siksilk, Efootball, Hard rock cafe…

Kendall Jenner - 253M followers

Of course, Kendall Jenner also made it to our ranking! With 252M followers and an excellent engagement of 2.12%, she has nothing to envy about her sister. Just like Kylie, her pictures are always perfect showing us her glamorous life from runaways in Paris to holidays in Italy.

Kourtney Kardashian - 194M followers

And yes Kourtney Kardashian is also one of the greatest Instagram influencers. 194M followers and an excellent account growth of 3.10%. Ever since she met Travis Barker, Kourtney is glowing. She has adopted a new wardrobe and everyone is here for it. Kourtney is happier than ever and we can see it in her posts!

Zendaya - 150M followers

She is an awesome actress but also an excellent influencer. Zendaya has an excellent engagement rate of 5.58% and an account growth of 1.80%. Whether you are a fan of Euphoria, Spiderman, or a fashion enthusiast, you should definitely follow her. Zendaya often works with high-end brands and has an incredible sense of fashion.

Cardi B - 140M followers

Cardi B has 140M followers and an excellent account growth of 2.20%. If you love extravagant people, you need to follow Cardi B. Glitters and long nails, she has a style of her own and she doesn’t care about what anyone has to say about her.

Lebron James - 130M followers

Lebon James or King James? One thing is certain, Lebron has 130M followers on Instagram and an excellent account growth of 2.50%. He is also very active on the platform, sharing pictures of his games, his family, friends, and social events.

Billie Eilish - 105M followers

She is one of the biggest singers at the moment, and with 105.2M followers on Instagram, she is also an excellent Instagram influencer. She has a perfect Favikon score of 5, an excellent engagement rate of 4.63%, and a very good audience quality. She often shares selfies, pictures of her shows, and sneak peeks of her music videos.

Gal Gadot - 85.3M followers

Gal Gadot currently has 85.4M followers on Instagram, an excellent account growth of 1.90%, and very good audience quality. Her Instagram is a good representation of her life. Yes, she posts editorial pictures but you can also see her makeup-free enjoying time with her family. Her Instagram is a breath of fresh air!

The Top social media influencers on TikTok

Khaby Lame - 148.3M followers

Khaby Lame is officially the most followed influencer on TikTok after surpassing Charli d’Amelio. He currently has 148.3M followers on the platform and a good buzz ratio. His humorous videos are loved by millions of people. Without even talking, Khaby managed to be one of the greatest creators of the platform.

Will Smith - 72.2M followers

Yup, Will Smith is on TikTok. Although he stopped using it for a while because of the Oscar incident, he posted 3 videos explaining himself and the situation a few days ago. The actor currently has 72.2M followers on TikTok and a good buzz ratio.

The Rock - 56.3M followers

The Rock also known as Dwayne Johnson has 56.3M followers on TikTok, a good buzz ratio, and an excellent account growth of 5.34%. What can you find on The Rock’s TikTok? Workout, film promotion, and funny videos… a good mix of content that seems to work!

Domelipa - 56.5M followers

Domelipa is a TikTok influencer with 56M followers and a good engagement rate of 16.42%. She mostly posts dances, lip-syncs, and other TikTok trends. She is also a member of the CheliHouse, a group of TikTokers who post videos together to gain more popularity and visibility.

BTS - 52.4M followers

Of course, the famous Kpop band BTS is on TikTok and they have 52.4M followers, a perfect Favikon score of 5, and a very good engagement rate of 19.29%. If you are a fan of Kpop or dance you should definitely follow them. Plus we also get to see sneak peeks of their upcoming songs and music videos.

KallmeKris - 45.8M followers

If you are a TikTok addict, I’m sure you have already come across kallmekris. She currently has 45.8M followers, a good buzz ratio, and a good engagement rate of 15.89%. She is known for her funny videos in which she often plays multiple characters.

Kylie Jenner - 45.5M followers

Yes, she is not only in our Instagram ranking. Kylie Jenner currently has 45.4M on the platform, an excellent growth rate of 7.64%, and a good engagement rate of 14.23%. Just like on her Instagram, she always looks perfect!

Billie Eilish - 44.8M followers

Yes, Billie was also in our Instagram ranking, but what can we say? These girls are loved and their contents are fire. Billie has 44.8M followers and an almost perfect Favikon score of 4.9. Billie often interacts with her fans on the platform, reacting to their covers of her songs.

Selena Gomez - 42.7M followers

Selena Gomez loves TikTok and it shows! She knows all the trends and trendy sounds of the app. She has 42.6M followers on the platform and a good engagement rate of 13.78%.

Of course, she also promotes her cosmetics brand and her upcoming shows and movies.

Jojo Siwa - 42.8M followers

Personally I love Jojo Siwa. This girl only radiates positivity. She’s always in a good mood and isn’t scared to be herself. She has 42.8M followers and a very good growth rate. She often posts TikTok trends and dances. Following her will definitely brighten your mood.

The Top social media influencers on YouTube

Pewdiepie - 111M subscribers

With 111M subscribers, PewDiePie is the biggest Youtuber in the world. His success rests on his cutting humor, his dynamic editing, and the topics of his videos. While many know him as a gamer, his content is actually way more than that. What really attracts the most views are his videos on the internet and pop culture and his reactions to other YouTubers' videos. PewDiePie has a good Favikon score of 3.5 and an excellent engagement rate of 7.38%.

MrBeast - 101M subscribers

MrBeast counts 101M subscribers and has a perfect Favikon score of 5/5. He started his Youtube channel at only 13 years old in 2012, but started gaining popularity in 2017 when he decided to upload absurd videos such as “counting to 100 000”, “Watching ‘it’s everyday bro’ for 10 hours straight”. However, his channel really exploded with sensational videos such as “I ubered random people in a tank”, “Offering people $100 000 to quit their job”, or more recently “$456 000, Squid Game in Real life.

Felipe Neto - 44.3M subscribers

Felipe Neto is a Youtuber from Brazil. He created his channel in 2010 and now has 44.3M subscribers. Felipe is very active on Youtube as he uploads videos as well as Shorts. By using these two formats of videos, he is able to post multiple times a day. His content mainly focuses on gaming. Felipe has an excellent Favikon score of 4 and an engagement rate of 12.28%.

Whinderson Nunes - 43.9M subscribers

Whinderson Nunes is another Brazilian Youtuber. He is mostly known for his humoristic videos but he also does vlogs and film reviews. His content is quite diverse which is probably what his community likes about his channel. He currently has 43.9M subscribers and an excellent engagement rate of 16.59%. Whinderson also uploads a lot of Shorts and has created his own Youtube Originals series, which currently has 2 seasons.

Você Sabia? - 43.3M subscribers

And yet another Brazilian channel! This one was created by Lukas Marques and Daniel Mologni. They created it 8 years ago in 2013. It currently counts 43.3M subscribers and has an excellent engagement rate of 12.34%. Their videos are mainly centered around mysteries, and theories. They post 6 videos per month on average.

A4 - 41.2M subscribers

Vladislav Andreyevich Bumaga also known as A4 is a Belurasian Youtubers. He started his Youtube channel in 2014 and currently has 41.2M subscribers and an excellent Favikon score of 4.5. He is known for his pranks, challenges, and comedy videos. He is extremely active on the platform as he posts on average 20 videos per month.

elrubiusOMG - 40.4M subscribers

Rubén Doblas is a Spanish Youtuber with more than 40.4M subscribers. He posted his first video on Youtube in 2006 but started his Youtube channel in 2011 when he was around 20 years old. He is known for his gaming, humoristic, and vlog videos. Rubén has an excellent engagement rate of 11.07%.

Luisito Comunica - 39.2M subscribers

Luisito Comunica is a Mexican Youtuber with 39.2M subscribers. He first joined Youtube in 2012 as a member of “NoMeRevientes”, a team of YouTubers. A few months later, he created his own channel. His videos focus on his travels around the world. His vlogs are an immersion into the local tradition of the country he’s visiting.

Kimberly Loaiza - 37.2M subscribers

Kimberly Loaiza is a Youtuber and singer from Mexico. She created her channel in 2016 and gathered 100k subscribers in only a week. Today, she has more than 37.2M subscribers and an excellent Favikon score of 5. Her content is mainly vlogs with her family, but she also shares her music videos.

Markiplier - 33.3M subscribers

Mark Fischbach created his Youtube channel “Markiplier” 10 years ago. The American Youtuber currently has 33.3M subscribers and a great Favikon score of 4.5. His most popular videos are the ones where he plays horror games. However, Mark’s content is very diverse. He started by making comedy sketches, and slowly switched to gaming videos. He is very active on the platform as he posts on average 20 videos per month.

Did these profiles inspire you? Don't hesitate to check our other article on the 10 biggest influencers on TikTok and our Top on the biggest instagram influencers.

And if these content creators inspired you to launch your next influencer collaboration, you should definitely check our article to learn what to do before launching an influencer marketing campaign.