Top 20 Advertising & PR Influencers in the UK in 2025
Advertising and PR are evolving faster than ever, fueled by creative leaders who blend strategy with storytelling. Meet the Top 20 Advertising & PR Influencers in the UK in 2025, setting new standards for influence, authenticity, and impact.
Here’s the list of the Top 20 Advertising & PR Influencers in the UK in 2025:
20. Joel Williams
Joel Williams is the Founder and CEO of ChaChing, a digital shopping platform focused on transforming the advertising landscape by charging merchants only for completed sales. He has extensive experience in fintech and marketing, having previously worked with notable companies like TikTok and Monitise. His posts highlight his commitment to driving growth for businesses and consumers alike, emphasizing sustainable practices and innovative advertising and marketing strategies. Joel actively engages with industry leaders and promotes partnerships to enhance the fintech ecosystem.
Favikon Authority Score: 4 465 pts
19. Joe Goulcher
Joe Goulcher is a Creative Director with 15 years of experience in creative, social, and PR roles for major brands and agencies. He has worked with Xbox, Netflix, Amazon Prime Video, and Disney+, showcasing expertise in social media and advertising strategy and brand engagement. His posts reflect a blend of humor, industry insights, and a passion for gaming and entertainment, making him a notable figure in the creative industry.
Favikon Authority Score: 4 526 pts
18. Sean Halpin
Sean Halpin is a prominent figure in the AdTech industry, focusing on programmatic advertising and recruitment. As the co-founder of AdTech Connect and host of the Programmatic Pulse podcast, he emphasizes community-building and mentorship. His content often highlights networking, career development, and insights from industry leaders. Sean is dedicated to transparency in recruitment and actively engages with emerging talent, making significant contributions to the AdTech landscape across multiple European cities.
Favikon Authority Score: 4 687 pts
17. Gellan Watt
Gellan Watt is a seasoned entrepreneur and brand strategist with over 25 years of experience in the advertising industry. He has founded and led successful agencies, including a top UK creative agency, and is currently involved in health and wellness startups. Gellan shares insights on agency growth, personal development, and the importance of community. He openly discusses his journey of recovery from alcoholism, emphasizing the value of well-being and mental health in both personal and professional contexts.
Favikon Authority Score: 4 939 pts
16. Mike Follett
Mike Follett is the CEO and co-founder of Lumen Research, specializing in eye-tracking technology to enhance advertising effectiveness. His LinkedIn posts reflect a strong focus on attention metrics, advertising strategies, and partnerships with major brands. He actively engages with industry leaders and shares insights on the evolving landscape of digital marketing, emphasizing the importance of attention in driving business outcomes. Follett's expertise positions him as a thought leader in the advertising technology sector.
Favikon Authority Score: 4 998 pts
15. James Hayward-Browne
James Hayward-Browne is the co-founder and Marketing Director of Bottled Imagination, a creative PR agency. He specializes in digital PR and SEO, focusing on innovative campaigns that enhance brand visibility and organic search revenue. His social media presence highlights successful projects, industry insights, and a commitment to creative storytelling. He actively engages with his audience by sharing behind-the-scenes content and promoting job opportunities within his agency, showcasing a strong connection to the marketing and PR community.
Favikon Authority Score: 5 241 pts
14. Joanna Burton
Joanna Burton is a marketing advisor with a focus on helping advertising companies expand into international markets, particularly in Europe, Asia Pacific, and Latin America. She is passionate about mentoring and diversity, equity, and inclusion (DE&I) initiatives. Joanna has been recognized as the Ad Tech Personality of the Year in 2018 and frequently speaks at industry conferences. Her content primarily revolves around digital advertising, sustainability, and the evolving landscape of media technology.
Favikon Authority Score: 5 337 pts
13. Thea Chipendale
Thea Chipendale is a senior freelance PR professional and founder of TLC Freelance, with a focus on crafting strategic PR campaigns. She is the creator and editor of The PR Insider, a resource for PR professionals, offering insights, campaign lists, and expert interviews. Based in Manchester, UK, she shares her journey in PR, including her viral moment with ASOS, and advocates for women's empowerment in the industry. Her content emphasizes community support and the importance of recognizing achievements within the PR field.
Favikon Authority Score: 5 419 pts
12. Tom Roach
Tom Roach is a brand and communications strategist with a focus on creative effectiveness in marketing. As VP of Brand Strategy at Jellyfish Global, he shares insights on the importance of brand investment and the evolving landscape of advertising. He is an award-winning speaker and writer, actively engaging with industry professionals through discussions on marketing challenges and innovations, particularly in the context of AI and digital strategies.
Favikon Authority Score: 5 509 pts
11. Claudine Collins
Claudine Collins is the Chief Client Officer at EssenceMediacom UK, one of the country's top media agencies. With over 30 years in media and advertising, she leads client relationship strategies and champions service excellence. Claudine is widely recognized for her role as a final interviewer on BBC's The Apprentice and is a strong advocate for diversity and inclusion, particularly around ageism. Beyond her agency work, she is an active mentor, industry speaker, and a board member for Cancer Research UK, using her platform to inspire change across the advertising world.
Favikon Authority Score: 6 340 pts
10. Dan Kelsall
Dan Kelsall is a creative director and marketing professional known for his candid and humorous takes on the advertising industry. He founded the agency Offended and is involved in various marketing projects, including the University of Creative Idiots. His posts often critique corporate practices and share personal anecdotes, blending humor with insights on marketing and mental health. Kelsall's content is characterized by a casual, irreverent style that resonates with a broad audience, particularly in the UK.
Favikon Authority Score: 7 255 pts
9. Natasha Hatherall
Natasha Hatherall is a seasoned publicist and entrepreneur with over 20 years of experience in PR and marketing. She is the founder and CEO of TishTash Communications, a leading agency known for its innovative campaigns in beauty, health, and wellness. Natasha drives brand campaigns, influencer partnerships, and cross-channel strategies for global brands like L'Oréal and Diageo. She is passionate about supporting female entrepreneurs and raising awareness for mental health, advocating for workplace policies that benefit women. Natasha actively engages in public speaking and has been widely recognized for her contributions to the industry.
Favikon Authority Score: 7 316 pts
8. Andrew Dobbie
Andrew Dobbie is the founder and CEO of MadeBrave, an award-winning strategic brand and creative agency known for delivering bold brand campaigns, social-first strategies, and cross-channel marketing activations. Launching MadeBrave with just £1,000 and a newborn at home, Andrew has built a powerhouse agency trusted by major brands like Google, Diageo, and Nestlé. He shares insights on branding, storytelling, emotional connection, and company culture—championing the belief that people, not just purpose, build powerful brands. His content weaves together leadership lessons, creative strategies, and real talk about balancing entrepreneurship with family life.
Favikon Authority Score: 7 374 pts
7. Ronke Lawal
Ronke Lawal is a PR and communications consultant, personal branding coach, and media training expert. She focuses on empowering entrepreneurs, professionals, and creatives, particularly addressing the unique challenges faced by Black women in business. Her content spans personal branding, PR strategies, and media training, with a strong emphasis on structural issues in entrepreneurship. Ronke actively engages with her audience through various social media platforms, sharing insights and advice relevant to start-ups and growing businesses.
Favikon Authority Score: 7 460 pts
6. Whitney Williams
Whitney Williams is an international brand storyteller and founder of PR By Whitney Williams, a digital PR agency focused on humanizing brands and enhancing their visibility. With over 15 years in the PR industry, she emphasizes the importance of storytelling and authenticity in building connections. Her agency has rapidly grown, expanding to international clients and winning awards. Whitney shares her journey, insights on digital PR, and personal experiences as a single mother, promoting resilience and self-care.
Favikon Authority Score: 7 714 pts
5. Jo Bird
Jo Bird is a Creative Director and Brand Consultant with a decade of experience in the creative industry. She has worked with notable brands like Gymshark and Lounge Underwear, focusing on purpose-driven campaigns that empower women. Jo shares insights on creative marketing, personal branding, and leadership, advocating for empathetic and inspiring leadership styles. Her social media presence is characterized by motivational content, industry commentary, and a commitment to female empowerment in the workplace.
Favikon Authority Score: 7 916 pts
4. Sir John Hegarty
John Hegarty is a co-founder and creative director at The Business of Creativity, leveraging over 50 years of experience in advertising. He focuses on unlocking creativity's potential in business, emphasizing its importance for growth. His posts often critique conventional practices in advertising, advocate for creative thinking, and share insights from his extensive career, including founding agencies like Saatchi & Saatchi and BBH. He engages with a professional audience interested in creativity, leadership, and innovative business strategies.
Favikon Authority Score: 8 008 pts
3. Carrie Rose
Carrie Rose is the founder and CEO of Rise at Seven, a leading search-first creative agency. She specializes in marketing and advertising, focusing on innovative strategies to enhance brand visibility and organic traffic for global clients. Some of her services include cross-channel demand gen campaigns, PR, brand campaigns, and content marketing. Her content often reflects her entrepreneurial journey, personal growth, and insights into the marketing industry. Carrie advocates for mental health awareness, gender equality, and the importance of resilience in business. She shares her experiences through vlogs and social media, aiming to inspire others in their professional endeavors.
Favikon Authority Score: 8 079 pts
2. Andrew Tindall
Andrew Tindall is a seasoned marketing professional and SVP at System1, specializing in advertising effectiveness. His social media presence focuses on sharing insights about creative marketing strategies, brand positioning, and the impact of emotional engagement in advertising. He frequently analyzes notable ad campaigns, providing detailed critiques and research findings. Tindall advocates for the importance of creativity in marketing and often discusses the role of humor and emotional resonance in effective advertising.
Favikon Authority Score: 8 144 pts
1. Charlotte Mair
Charlotte Mair is the Founder and Managing Director of The Fitting Room, a leading cultural brand marketing agency. She specializes in creating impactful marketing strategies that resonate with diverse audiences, leveraging her expertise in pop culture and branding. Recognized as an Ad Age Leading Woman in Marketing, Charlotte has successfully collaborated with high-profile clients like Meta and Sky, delivering innovative campaigns that bridge the gap between brands and consumers. Her insights into consumer behavior and cultural trends make her a prominent figure in the marketing landscape.
Favikon Authority Score: 8 512 pts
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