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Top 20 AI / Virtual Influencers on Instagram in 2025

We’ve rounded up the top 20 AI and virtual influencers making an impact on Instagram in 2025. From fashion to lifestyle, these digital creators keep feeds fresh and inspiring.

August 14, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 AI / Virtual Influencers on Instagram in 2025:

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20. Rozy Oh

Rozy is Korea's first virtual influencer, engaging audiences with vibrant travel and lifestyle content. Her posts often feature unique fashion items and travel essentials, showcasing a blend of fantasy and functionality. Rozy promotes brands like American Tourister and participates in campaigns such as breast cancer awareness. She also interacts with her followers through relatable humor and creative challenges, including music and DIY themes, making her a versatile figure in the digital space.

Instagram Score: 69.8/100

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19. Noonoouri

Noonoouri is a digital character and CGI influencer known for her involvement in the fashion and music industries. She collaborates with major brands like Warner Music and IMG Models, showcasing a blend of couture and digital artistry. Her content often features themes of empowerment, creativity, and sustainability, with a focus on music and fashion. Noonoouri's presence is marked by her unique digital persona, engaging audiences with innovative and artistic expressions.

Instagram Score: 70.5/100

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18. Polar

Polar is a virtual singer and dancer known for creating future pop music. With a vibrant online presence, she engages her audience through music videos, dance performances, and interactive content on platforms like TikTok and YouTube. Her music is influenced by popular artists such as Don Diablo, Ariana Grande, and Marshmello. Polar encourages her followers to join her journey in music and dance, showcasing a blend of creativity and entertainment.

Instagram Score: 71.2/100

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17. APOKI

APOKI is a virtual artist known for engaging content across multiple platforms, primarily focusing on music covers and original EDM tracks. With a strong presence on TikTok and YouTube, APOKI showcases a blend of K-pop and electronic music, often collaborating with other artists. The content features vibrant visuals and energetic performances, appealing to a youthful audience interested in pop culture and music trends.

Instagram Score: 74.5/100

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16. Imma

Imma is a virtual influencer based in Japan, engaging audiences with a blend of personal reflections and cultural insights. Her content often explores themes of self-improvement, emotional connection, and the challenges of virtual existence. She has participated in significant events like TED talks and is involved in various projects, including a TV commercial and a reality show. Imma promotes positivity and community support, particularly during crises, while also sharing her experiences in the virtual world.

Instagram Score: 75.1/100

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15. Anna Cattish

Anna Cattish is a character designer known for her work on the indie game GodsTV, showcasing a unique blend of cartoon punk aesthetics and bizarre character designs. Her social media presence emphasizes creativity, community engagement through art challenges, and promotion of Kickstarter campaigns. With a focus on character design and animation, she actively interacts with her audience, encouraging participation in giveaways and showcasing fan art. Anna's work reflects a vibrant and imaginative approach to game art.

Instagram Score: 76/100

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14. Amara Gram

Amara Gram is a virtual model known for her digital presence and collaborations in the fashion industry. She engages her audience with creative content, including sponsored posts and partnerships with brands like Gentle Monster and Escentric Molecules. Her posts often reflect themes of individuality and modernity, showcasing her unique style and digital fashion. Amara's interactions highlight her excitement for collaborations and her supportive community.

Instagram Score: 76.4/100

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13. Ana Zelu

Ana Zelu is a fashion and travel enthusiast who shares vibrant snapshots of her life, emphasizing positivity and gratitude. Her Instagram features moments of joy, self-love, and community connection, often accompanied by beautiful imagery of sunsets, brunches, and adventures. She engages her audience with relatable content and encourages them to appreciate life's small joys. Ana also promotes collaborations and digital storytelling, showcasing her expertise in influencing and content creation.

Instagram Score: 77.8/100

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12. Ezmusgita

Ezmusgita is a creative force exploring themes of identity, gender, and digital art. With a focus on personal storytelling, their work reflects a journey of self-discovery and rebellion against societal norms. The creator engages in fashion, music, and AI identity, aiming to create inclusive spaces for those who feel like outsiders. Their posts often blend artistic expression with deep reflections on queerness and the complexities of existence, resonating with a diverse audience seeking authenticity and connection.

Instagram Score: 79.9/100

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11. RIM

RIM is a 19-year-old virtual singer from Japan, known for her captivating voice and diverse musical repertoire, including songs in Japanese, English, and Korean. She is affiliated with KAMITSUBAKI STUDIO and actively engages her audience through various platforms, including YouTube, Twitter, and Instagram. RIM's content primarily features song covers and live performances, showcasing her talent and connecting with fans. She has a growing presence in the virtual music scene, with significant engagement on her posts.

Instagram Score: 80.6/100

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10. Glow the Unicorn

Glow the Unicorn is a vibrant and creative personality known for her engaging content across multiple platforms, including TikTok, Instagram, and YouTube. She shares a mix of self-care products, art, and personal anecdotes, often highlighting her experiences with friends and family. Glow promotes positivity and self-expression, particularly through her unique unicorn-themed branding. Her posts resonate with a youthful audience, focusing on themes of fun, creativity, and personal growth.

Instagram Score: 83.2/100

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9. CodeMiko

CodeMiko is an innovative VTuber and content creator known for her interactive Twitch streams, where she engages with her audience through gaming, AI, and humor. As the owner of MikoVerse, she hosts live sessions featuring unique content like AI interactions and gaming challenges. Her social media presence is characterized by a playful and engaging style, often involving her audience in creative processes and discussions. She promotes a fun and inclusive online community, making her a prominent figure in the VTuber space.

Instagram Score: 84.5/100

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8. Mono Mars

Mono Mars is a virtual AI robot influencer on a mission to explore Earth and reach Mars. Engaging in themes of space exploration, environmental awareness, and adventure, Mono shares captivating content about the universe, climate action, and personal growth. With a playful and imaginative approach, the influencer invites followers to join in on the journey, showcasing a blend of technology and creativity through various social media platforms.

Youtube Score: 85.3/100

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7. Aitana Lopez

Aitana Lopez is a Barcelona-based digital influencer and AI model, passionate about gaming and fitness. She shares her daily routines, winter adventures, and personal reflections on social media, engaging her audience with vibrant visuals and relatable content. Aitana promotes AI technology's role in healthcare, particularly in cancer treatment, showcasing her interest in tech advancements. Her posts reflect a blend of lifestyle, fitness, and technology themes, appealing to a diverse audience.

Instagram Score: 86/100

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6. Minnie Mouse

Minnie Mouse embodies friendship and fun, sharing joyful moments and adventures with her followers. Her content focuses on celebrating relationships, special occasions, and Disney-themed experiences, often featuring art and collaborations with other creators. She promotes positivity and connection through her posts, encouraging her audience to cherish friendships and enjoy life’s little moments.

Instagram Score: 87.3/100

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5. Nobody Sausage

Nobody Sausage is a comedic content creator known for humorous videos that resonate with a wide audience. Their posts often explore relatable themes such as parenting, financial struggles, and everyday life, using a light-hearted approach. The creator emphasizes that their content is not specifically for children, encouraging parental guidance. With a significant following on TikTok, their videos often go viral, showcasing a blend of humor and social commentary.

Instagram Score: 88.5/100

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4. CB | Casas Bahia

CB is a Brazilian digital influencer associated with Casas Bahia, focusing on diversity, gaming, pop culture, and sustainability. His social media presence promotes various sales events, particularly the 'LiquidaΓ§Γ£o Super FantΓ‘stica', showcasing discounts and special offers. He engages his audience with interactive challenges and promotional content, emphasizing customer dedication and accessibility in shopping. His posts are vibrant and often include humor, appealing to a broad audience interested in consumer goods and entertainment.

Instagram Score: 89.2/100

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3. Mia Zelus

Mia Zelus is a content creator based in the USA, focusing on capturing daily moments and memories through her Instagram posts. Her content often highlights themes of positivity, self-growth, and authenticity, encouraging her audience to embrace their true feelings and experiences. She engages her followers with relatable anecdotes and vibrant imagery, fostering a sense of community and connection. Mia's posts reflect a lifestyle centered around joy, mindfulness, and personal reflection.

Instagram Score: 89.2/100

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2. Puff Puff

Puff Puff is a playful and friendly social media presence centered around a cute penguin character. The content primarily focuses on themes of love, friendship, and emotional support, appealing to a wide audience with heartwarming messages. Puff Puff engages followers through TikTok, Instagram, and YouTube, sharing videos that resonate with feelings of affection and companionship. The brand promotes a toy line, enhancing its connection with children and families.

Instagram Score: 89.7/100

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1. Milla Sofia

Milla Sofia is a 24-year-old AI-generated virtual girl from Helsinki, Finland, known for her captivating AI lookbooks and music. With a strong presence on Instagram, TikTok, and YouTube, she blends technology and beauty, offering visually stunning content that pushes the boundaries of digital art. Milla is also venturing into music, sharing her journey and growth as a musician. Her content celebrates beauty, confidence, and creativity, engaging a global audience.

Instagram Score: 89.9/100

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Also See πŸ‘€
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πŸ† TOP 20 AI / VIRTUAL INFLUENCERS ON SOCIAL MEDIA IN 2025
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πŸ† TOP 200 AI INFLUENCERS ON INSTAGRAM
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