Top 20 Substack Influencers in Germany in 2025

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Here’s the list of the Top 20 Substack Influencers in Germany in 2025:

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20. Katja Groesser

Katja Groesser is a financial blogger, investor, and the creator of the Clever Finance Girls newsletter, where she empowers women to take charge of their financial lives. Through her Instagram and weekly emails, she shares approachable tips on budgeting, saving, and investing, making personal finance less intimidating for beginners. Her content promotes financial literacy, a confident money mindset, and long-term independence, supported by practical tools like her 0€ Money & Me Journal.

Substack Subscribers: 3.2K

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19. Ann-Kathrin Büüsker

Ann-Kathrin Büüsker is a climate journalist based in Berlin, focusing on environmental issues and political reporting. She engages deeply with topics such as climate change, energy policy, and social justice, often highlighting structural inequalities exacerbated by environmental crises. Her work includes a newsletter that dives into complex subjects, attracting a dedicated readership. She actively critiques political responses to climate challenges and emphasizes the importance of informed public discourse.

Substack Subscribers: Hidden

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18. Lilly Gebert

Lilly Gebert is a reflective writer and thinker, exploring themes of nature, human relations, and existential questions. Her social media presence features poetic insights and critiques of societal norms, emphasizing the importance of imagination and connection. She engages with philosophical concepts and advocates for a deeper understanding of life and relationships. Her content often includes literary references and personal reflections, appealing to an audience interested in introspection and cultural commentary.

Substack Subscribers: 4.2K

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17. Axel Bojanowski

Axel Bojanowski is a chief reporter at WeltN24 GmbH, specializing in science journalism with a focus on climate research. He is a geologist, lecturer, and bestselling author, advocating for critical discussions on climate policies and the effectiveness of environmental initiatives. His posts often challenge mainstream narratives about climate change and highlight overlooked advancements in technology and resource management. He engages in debates about the role of NGOs in democracy and critiques the German energy policy.

Substack Subscribers: 4.2K

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16. Leo Dihlmann

Leo Dihlmann brings history to life through his weekly newsletter Zeitsprung, where he explores the lives of remarkable figures from the past. With a background rooted in biographies, classics, and historical fiction, his writing blends narrative depth with historical insight. Zeitsprung has attracted over 4,000 subscribers who share his passion for storytelling and the human side of history.

Substack Subscribers: 4.1K

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15. Alexander Estner

Alexander Estner is a freelance startup mentor and co-founder based in Munich, Germany. He specializes in helping early-stage B2B SaaS startups grow their businesses through tailored go-to-market (GTM) strategies. His content focuses on actionable advice for SaaS founders, including customer profiling, messaging frameworks, and sales strategies. With a strong presence on LinkedIn, he engages with a community of SaaS leaders, sharing insights and resources to facilitate growth and success in the competitive SaaS landscape.

Substack Subscribers: 4.9K

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14. Carline Mohr

Carline Mohr is a communications consultant and digital strategist with a strong background in political communication, having led the SPD's newsroom during the 2021 election campaign. She specializes in storytelling and social media strategies, advocating for authentic engagement and effective communication. Carline shares insights on women's empowerment, political discourse, and the importance of understanding audience needs in her work. Her social media presence reflects her expertise in navigating the complexities of modern political communication.

Substack Subscribers: 5.7K

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13. Sascha Pallenberg

Sascha Pallenberg is a prominent German tech blogger and consultant based in Taipei, Taiwan. He focuses on sustainable technology and digital transformation, advocating for innovative educational approaches like Lego classes in schools. With a strong background in mobile computing, he has received multiple awards for his influence in the tech industry. His social media presence emphasizes environmental sustainability, education reform, and critiques of political and corporate practices, particularly in Germany.

Substack Subscribers: 5.1K

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12. Alexander Hüsing

Alexander Hüsing is a journalist and startup expert based in Berlin, Germany. He shares insights on emerging startups, investment trends, and the startup ecosystem in Germany. His content often highlights innovative companies and industry developments, particularly in the tech and B2B sectors. He engages with a community interested in entrepreneurship and investment, showcasing significant funding rounds and startup success stories.

Substack Subscribers: 5K

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11. Katja Hoyer

Katja Hoyer is a historian and journalist based in the UK and Germany, currently a Visiting Research Fellow at King's College London. She writes for Bloomberg, Spectator, and UnHerd, focusing on German history and its cultural implications. Hoyer is also an author, with her upcoming book 'WEIMAR' set to release in Spring 2026. Her social media presence highlights her travels across Europe, intercultural exchanges, and discussions on historical events, particularly between Germany and Poland.

Substack Subscribers: 6.3K

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10. Jani Jäckel

Jani Jäckel is a medical student and content creator focused on personal development, productivity, and business strategies. He shares insights on learning techniques, daily routines, and self-improvement through engaging social media posts. His content often emphasizes the importance of discipline, mindset shifts, and effective habits for achieving success. Jani's approach combines practical advice with motivational themes, appealing to a young audience interested in personal growth and academic success.

Substack Subscribers: 6.5K

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9. Gregor Schmalzried

Gregor Schmalzried is a freelance writer, journalist, and podcast host focused on artificial intelligence and media. He leads 'Der KI-Podcast' for ARD, discussing AI's impact on society and work. His work includes writing for BR24 and engaging in public speaking about generative AI. He emphasizes community involvement in his podcast, which has received nominations for awards. Schmalzried also explores fiction storytelling through his series 'Mia Insomnia'.

Substack Subscribers: 7.3K

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8. Justus Frederic Hansen

Justus Frederic Hansen is a passionate style consultant and social media expert specializing in menswear and personal branding. With 8 years of experience, he helps men of all ages find their style and create a coherent image. His social media presence has garnered nearly 800,000 followers, making him a leading figure in the field. He collaborates with high-profile brands like Aston Martin and Montblanc, providing styling tips and personal coaching to enhance clients' confidence and appearance.

Substack Subscribers: 7.7K

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7. Franzi von Kempis

Franzi von Kempis is a communications consultant, author, and journalist focused on political engagement and social issues. She actively addresses the rise of right-wing populism in Germany, particularly the AfD, through her newsletter 'Adé AfD', which provides insights and strategies for countering extremist narratives. Her content emphasizes the importance of democratic values, diversity in the workplace, and the need for constructive dialogue in political discussions. She is also involved in initiatives promoting democracy and social justice.

Substack Subscribers: 8.1K

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6. Aya Velázquez

Aya Velázquez is an independent journalist and cultural anthropologist focused on global transition agendas and public discourse. Her social media presence highlights critical perspectives on political issues, including vaccine mandates, the Israeli-Palestinian conflict, and government accountability. She engages with her audience through thought-provoking posts that challenge mainstream narratives, often addressing controversial topics with a strong emphasis on freedom of speech and human rights.

Substack Subscribers: 9.6K

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5. Maria Anna Schwarzberg

Maria Anna Schwarzberg is a self-employed mother and artist based in Wendland, Germany. She shares her journey of creativity, motherhood, and mental health challenges, including autism and ADHD. Her content focuses on personal growth, emotional well-being, and the pursuit of a fulfilling life after burnout. Maria engages her audience with relatable stories and insights, creating a safe space for discussions around mental health and creativity. She also promotes her art and encourages others to embrace their unique journeys.

Substack Subscribers: 11K

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4. Matze Hielscher

Matze Hielscher is a prominent podcaster and journalist known for his engaging discussions on social and political issues, particularly focusing on topics like artificial intelligence, inequality, and contemporary political movements in Germany. He hosts the podcast 'Hotel Matze,' where he interviews various experts, including politicians, sociologists, and comedians, exploring their insights and experiences. His content often reflects a critical perspective on societal norms and political ideologies, making him a significant voice in contemporary discourse.

Substack Subscribers: 17K

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3. Anne-Kathrin Gerstlauer

Anne-Kathrin Gerstlauer is a journalist and digital strategy consultant, recognized for her work in promoting clear and effective writing. She is the founder of the TextHacks newsletter, which aims to help readers avoid mediocre writing. With a focus on gender representation in tech and media, she actively advocates for women's visibility in AI and journalism. Her expertise includes workshops on writing and digital communication, and she has been awarded for her contributions to cultural journalism.

Substack Subscribers: 18K

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2. Paul Ripke

Paul Ripke is a German photographer, lifestyle expert, and content creator based in Newport Beach, CA. He shares engaging posts about food, lifestyle, and personal experiences, often featuring his culinary creations and collaborations with brands. His social media presence includes a mix of humorous and relatable content, showcasing his passion for cooking and lifestyle. He also hosts a podcast and has a YouTube channel where he shares recipes and cooking tips, appealing to a diverse audience interested in food and lifestyle.

Substack Subscribers: 26K

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1. Maurice Höfgen

Maurice Höfgen is an economist, author, and YouTuber focused on economic policy, finance, and politics. He runs the channel 'Geld für die Welt' where he provides critical analyses of current economic issues and political debates, often featuring guests and engaging in discussions about progressive policies. He also writes columns for Berliner Zeitung and TAZ, and has authored books on economic topics. His content is characterized by a fact-based approach to complex economic discussions.

Substack Subscribers: 35K

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Also See 👀
‍🏆 TOP 20 B2B INFLUENCERS IN GERMANY ON SOCIAL MEDIA
‍🏆 HOW TO FIND SUBSTACK INFLUENCERS
‍HOW DOES FAVIKON RANK INFLUENCERS?

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