Who is Amanda Hirsch?

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Amanda Hirsch: Pop Culture Commentary Meets Podcast Power

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Amanda Hirsch is a U.S.-based digital personality, podcast host, and pop culture content creator best known for her show Not Skinny But Not Fat. With a strong background in entertainment commentary, she has developed a loyal following of fans who tune in for her humorous takes and celebrity interviews. Her ability to blend humor with insight makes her voice stand out in a crowded content space.

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On Instagram, Amanda shares behind-the-scenes moments, celebrity clips, and podcast highlights, maintaining a balance between entertainment and relatability. This has helped her build a community of fans eager to engage with her every post and story. Her tone is casual, warm, and inviting, reflecting the spontaneous nature of modern pop culture discourse.

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Amanda’s podcast, produced by Dear Media, has featured guests ranging from TV stars to internet personalities. It’s through this podcast that Amanda cements her place in the entertainment world — not just reporting on it, but participating in its storytelling. She brings out candid moments from celebrities, offering listeners an inside look into Hollywood.

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What truly distinguishes Amanda is her consistency. With daily content drops across multiple platforms, she remains ever-present in the digital conversation, fueling fan anticipation and ongoing discussions. Her mix of meme-worthy humor, authentic personality, and entertainment value is what keeps her audience coming back.

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An Influencer Active on Social Media

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Amanda Hirsch has a strong multi-platform presence, especially on Instagram and TikTok, where her pop culture-focused content draws in a highly engaged U.S. audience.

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Amanda Hirsch's Social Media Strategy Analysis

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Instagram Strategy: Podcast Promotion Meets Celebrity Buzz

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Amanda Hirsch’s Instagram (@notskinnybutnotfat) is the beating heart of her brand presence. With over 906K followers, it’s her largest and most visible platform. She shares reels from podcast interviews, celebrity reaction moments, and show teasers with strong visual hooks. The platform serves as a primary funnel for new podcast listeners and media attention.

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Her posting cadence is high — averaging 16 posts per month — and she reliably posts around 10 AM, hitting peak engagement hours. The tone is casual and humorous, giving fans the sense that they’re in on the joke. Many of her posts are visual podcast snippets that highlight witty or emotional moments. This format keeps viewers engaged while reinforcing her identity as a podcast-first personality.

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Despite a moderate engagement rate of 0.41%, her raw engagement metrics show strong reach: 229K average views and 3.7K average interactions per post. These numbers reflect strong community trust and the recurring impact of shareable, pop-culture-specific content. Her posts featuring Walton Goggins, for instance, received over 400K views and thousands of reactions.

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Amanda also uses Instagram to tag brand partners like Lemme and Rakuten, showing brand alignment and ease of collaboration. The visual consistency and recognizable layout of her content — front-facing camera, podcast mic, and clear celebrity framing — make her instantly recognizable. It’s her go-to space for teasing episodes and reinforcing podcast visibility.

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• Username: @notskinnybutnotfat
• Influence Score: 87.8 / 100
• Followers: 906.2K
• Activity: 16 posts/month
• Engagement Rate: 0.41%
• Growth: +0.98%
• Average Engagement: 3.7K
• Posting Habits: Every day at 10 AM EST

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TikTok Strategy: Viral Clips for Celebrity-Hungry Viewers

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Amanda’s TikTok strategy focuses on turning long-form interviews into short-form viral moments. With 139.6K followers and a 5.08% engagement rate, TikTok serves as a key platform for discovery and fan growth. She posts an average of 5.2 videos per week — often at 11 AM — aligning well with nighttime browsing habits. Her videos emphasize emotion, relatability, and punchy one-liners from guests.

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Her strongest-performing content — such as the viral Walton Goggins clip — has reached over 1M views. Amanda knows how to hook attention fast: bold captions, tight edits, and well-placed subtitles draw users in within seconds. This approach makes each video self-contained, even for users unfamiliar with the full podcast.

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Most videos are 20–40 seconds long and feature Amanda’s reactions or direct clips of guests making revealing or funny comments. She makes smart use of trending formats while staying true to her brand voice. Her uploads are consistently optimized with hashtags and relevant context, driving algorithm reach and boosting shareability.

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TikTok acts as both a growth tool and an engagement booster for Amanda’s larger brand. While Instagram sustains audience loyalty, TikTok introduces her content to broader Gen Z and Millennial audiences who might not follow her podcast yet. It's a crucial tool for making her content “go viral” beyond her existing community.

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• Username: @notskinnybutnotfat
• Influence Score: 83.7 / 100
• Followers: 139.6K
• Activity: 5.2 videos/week
• Engagement Rate: 5.08%
• Growth: 0%
• Average Engagement: 7.1K
• Posting Habits: Every day at 11 AM EST

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YouTube Strategy: Long-Form Archiving for Loyal Listeners

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Amanda uses YouTube primarily to host full podcast episodes and occasional shorts, under the same brand: Not Skinny But Not Fat. With 40.4K subscribers, it’s her smallest audience but still serves a critical purpose. She uploads an average of 4.7 videos monthly, mainly once a week around 8 PM — an ideal schedule for podcast consumers.

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The format here is minimalist and consistent: usually wide-shot video recordings of her podcast interviews, sometimes intercut with reactions or visual cues. Amanda’s most dedicated fans visit YouTube for the full episode experience, particularly when they want to watch instead of listen. Videos often feature guests like Kylie Kelce and Baylen Dupree.

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Engagement on YouTube is modest (0.8% engagement rate and ~323 interactions per video), but the value lies in long-term visibility and SEO. Amanda titles each video with guest names and hot topics, helping fans search for episodes by interest. These long-form uploads also allow brands to gain extended exposure when integrated into the show.

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YouTube completes Amanda’s content ecosystem. It adds legitimacy to her brand, gives partners additional placement, and helps archive her podcast catalog. While not her viral platform, it plays a solid role in long-form brand engagement and podcast monetization.

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• Username: @notskinnybutnotfat
• Influence Score: 65.5 / 100
• Followers: 40.4K
• Activity: 4.7 videos/month
• Engagement Rate: 0.8%
• Growth: 0%
• Average Engagement: 323
• Posting Habits: Once a week at 8 PM EST

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Podcast: Not Skinny But Not Fat: Unfiltered Celebrity Talk with Amanda Hirsch

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Amanda Hirsch’s podcast Not Skinny But Not Fat, produced by Dear Media, is a weekly deep-dive into the world of celebrities, pop culture, and unfiltered conversation. Each episode offers a relaxed and humorous take on trending topics, often featuring high-profile guests who reveal personal insights and untold stories. Amanda’s tone is conversational and witty, which makes even serious topics feel approachable.

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The podcast regularly hosts celebrities from television, reality shows, and Hollywood, with recent guests like Simon Huck, Kylie Kelce, and Meghann Fahy. These episodes dive into behind-the-scenes stories, family life, and media experiences, often revealing candid moments that fans don’t get elsewhere. Amanda asks sharp, funny, and sometimes deeply personal questions that spark real talk.

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A key strength of the show is Amanda’s ability to balance entertainment with emotional depth. Kylie Kelce opened up about parenting and identity, while Meghann Fahy discussed fame and relationships. Amanda doesn’t shy away from topics like internet culture, celebrity dynamics, or fandom pressure, which keeps the content relatable and binge-worthy for her audience.

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Episodes are typically 50 to 90 minutes long and released weekly. They’re shared across Spotify, YouTube, Instagram, and TikTok, maximizing cross-platform exposure. Whether you’re there for the laughs, the gossip, or the honest moments, Not Skinny But Not Fat delivers content that feels both timely and timeless — always in Amanda’s signature voice.

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Amanda Hirsch's Social Media Influence Summary

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Amanda Hirsch ranks in the top 2% of Instagram creators and top 3% of video entertainment influencers in the U.S., highlighting her strong authority in pop culture commentary.

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Learn more about the Favikon Methodology here

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Content Strategy: Celebrity Culture, Humor & Daily Relevance

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Amanda’s content strategy is built around a consistent, casual tone that resonates with young adult audiences obsessed with Hollywood drama. Each post or video clip feels like a direct message from a friend — funny, sharp, and never too polished. Her Instagram and TikTok content are often tightly edited segments from her podcast, repackaged for viral potential.

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Reachability and Partnerships

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Amanda Hirsch has already partnered with notable brands like Dear Media, Lemme, and Rakuten, demonstrating her appeal in the lifestyle and entertainment sectors. These collaborations were tagged directly in her content, confirming her openness to partnerships.

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Her estimated sponsorship rate falls in the $5K–$10K/post range, indicating her value to brands seeking native, high-visibility integrations. She’s especially suited for campaigns involving wellness, celebrity-related products, podcast promotions, and consumer brands targeting digitally active women.

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Conclusion: Amanda Hirsch Is Defining Celebrity Commentary for the Social Era

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Amanda Hirsch has built a distinct space in the digital entertainment world by blending podcasting with smart social media strategy. Her cross-platform presence gives fans multiple ways to connect with her insights and humor, while her high-frequency posting and consistent tone make her a reliable voice in pop culture commentary. For brands and fans alike, Amanda represents a trusted source for all things celebrity — one clip, post, and podcast at a time.

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