Who is Bruna Ayra?

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Bruna Ayra: Captivating Audiences with Vibrant Lifestyle and Relatable Humor

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Bruna Ayra is a Brazilian lifestyle and travel content creator known for her expressive personality and comedic storytelling. Based in Brazil, she brings a vibrant and youthful perspective to everyday experiences. Her content reflects her personal emotions and relatable life moments, creating a strong connection with her audience. Whether she’s sharing a travel story or a spontaneous laugh, Bruna keeps it real.

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She first gained popularity on Instagram, where her humorous Reels and candid posts resonated with young audiences in Brazil. Her expressive facial reactions and witty captions became her signature style. By turning ordinary situations into entertaining narratives, Bruna turned casual viewers into loyal followers. Today, her Instagram is her most active and engaging platform.

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Bruna’s content is a blend of lifestyle, humor, beauty, and personal reflection. She frequently posts short videos with themes ranging from funny misunderstandings to feel-good moments with pets or friends. Her tone remains cheerful and casual, always infused with spontaneity. She creates content that feels like a conversation with a close friend.

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Over time, Bruna has built meaningful partnerships with brands like Maybelline NY Brasil and Sicredi. She’s recognized for her brand-safe, politically uninvolved, and highly engaging content style. With her influence growing steadily, Bruna is becoming a go-to creator for campaigns targeting Gen Z and millennial audiences. Her authenticity, humor, and storytelling continue to drive her success.

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An Influencer Active on Social Media

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Bruna Ayra has an engaged following of 2.8M+ across three major platforms: Instagram (1.6M), TikTok (1.2M), and YouTube (52.4K), with Instagram being the strongest driver of growth and interaction.

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Bruna Ayra's Social Media Strategy Analysis

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Instagram: Bruna’s Power Platform

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Instagram is Bruna Ayra’s most powerful and active platform, where she connects with 1.6 million followers. Her Reels consistently go viral, often hitting views in the millions. She uses strong facial expressions, voiceovers, and sarcasm to tell relatable, humorous stories. It’s this visual storytelling that forms the heart of her Instagram strategy.

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She maintains a consistent presence with 17 posts per month, keeping her audience engaged and anticipating new content. Bruna doesn’t rely on heavy filters or polished aesthetics—she keeps things casual and real. Her videos often reflect funny everyday moments or personal anecdotes that resonate widely. This laid-back approach boosts shareability and engagement.

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Her engagement rate is very high, with recent Reels getting 200K+ likes and thousands of comments. Bruna interacts directly through captions and humor that encourages audience reactions. Her casual, direct tone builds trust and intimacy, especially among Gen Z viewers. Her stories feel more like moments than marketing, and that makes them impactful.

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With a Top 1% Instagram ranking in Brazil and a Favikon influence score of 94.3/100, Bruna’s account is a high-performing digital asset. She uses Instagram not only for entertainment but also for brand collaborations, especially in beauty and lifestyle. Her repeated collaborations with Maybelline showcase how brand-friendly her content style is. For brands looking to reach a youthful, fun-loving Brazilian audience, Instagram is her strongest touchpoint.

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• Username: @brunaayraa
• Influence Score: 94.3/100
• Followers: 1.6M
• Activity: 17 posts/month
• Engagement Rate: Very good (4.66%)
• Growth (30 Days): +73.2K (+4.66%)
• Average Engagement: 207K+ likes per video
• Posting Habits: Reels, casual/comedic, frequent

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TikTok: Comedy-Driven, Visually Expressive

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On TikTok, Bruna continues her comedic, expressive storytelling with short, fast-paced videos. Her 1.2M followers engage with content that mimics her Instagram style but adds a slightly edgier, more meme-driven tone. Her facial expressions and short punchlines are tailor-made for TikTok trends. The platform gives her the freedom to go even more casual.

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She uses humor to react to absurd scenarios, everyday annoyances, or over-the-top dramatizations. TikTok allows her to experiment with character-driven narratives and expressive solo performances. While her posting frequency is lower than on Instagram, the impact per video remains strong. Videos often pass 1.5M views even with minimal growth.

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Her TikTok presence doesn’t prioritize follower expansion right now—growth has plateaued—but engagement remains solid. Some of her top-performing TikToks feature dialogue reactions and humorous inner thoughts. Bruna doesn’t lean heavily into trending dances or challenges, choosing to lead with personality instead. That’s what sets her apart in a sea of sameness.

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With an influence score of 89.8/100, Bruna still holds a top position within her niche. TikTok serves as both a support channel for her overall brand and a creative playground. It mirrors her identity as both approachable and unpredictable, making it ideal for viral moments. The consistency in tone between Instagram and TikTok helps strengthen her personal brand.

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• Username: @brunaayra
• Influence Score: 89.8/100
• Followers: 1.2M
• Activity: Weekly
• Engagement Rate: Good
• Growth (30 Days): 0%
• Average Engagement: 170K - 220K likes per video
• Posting Habits: Comedic lip-syncs, casual monologues, highly expressive

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YouTube: A Secondary Yet Branded Channel

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Bruna Ayra’s YouTube presence is smaller, with 52.4K subscribers, but it adds depth to her digital footprint. She primarily uses Shorts to recycle successful content from TikTok and Instagram. Her YouTube videos carry the same comedic tone and visual personality but see less frequent uploads. It's a complementary platform rather than a core focus.

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Her top Shorts reach up to 60K views, with most ranging between 10K–30K. While the numbers are modest, her humor still lands well with viewers. These short-form videos serve as a low-effort content extension, keeping her brand visible to a broader audience. The familiarity of her face and voice keeps casual viewers interested.

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Bruna’s last upload was 22 days ago, indicating a much lower activity level than her other platforms. YouTube is not where she actively builds community or pushes engagement. Instead, it remains a passive archive of her social content, offering a second chance at discoverability. It’s effective for presence, but not growth.

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With a Favikon score of 66.3/100, her YouTube isn’t optimized yet for strategic growth. However, this leaves room for future expansion—particularly in long-form vlogs or behind-the-scenes videos. If she ever chooses to go deeper into storytelling or collaborations, YouTube could be a strong pivot point. For now, it’s a lightweight brand support channel.

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• Username: @Brunaayra
• Influence Score: 66.3/100
• Followers: 52.4K
• Activity: Low
• Engagement Rate: Fair
• Growth (30 Days): 0%
• Average Engagement: 11K - 60K views per short
• Posting Habits: Irregular, repurposed content, short form

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Bruna Ayra's Social Media Influence Summary

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Bruna’s influence is strongly validated by her Favikon metrics. Her Influence Score is 94.3/100 on Instagram and 89.8/100 on TikTok, placing her in the Top 1% of influencers in Brazil. Among Brazilian beauty bloggers, she ranks impressively at #12, and #102 worldwide—showing the strength of her niche appeal and resonance.

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Learn more about the Favikon Methodology here

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Content Strategy: Turning Everyday Moments into Viral, Relatable Comedy

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Bruna's content strategy hinges on relatability through humor. Her posts are often unscripted, casual, and expressive—mirroring the tone of someone chatting with a friend. Unlike polished beauty influencers, Bruna thrives on facial expressions, sarcasm, and irony, frequently using short-form videos to highlight awkward moments, dramatic reenactments, or comedic exaggerations.

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Reachability and Partnerships

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Bruna Ayra is highly approachable for partnerships. With past collaborations including Maybelline NY Brasil and Sicredi, she has demonstrated a solid track record of brand alignment. She has tagged Maybelline over ten times, suggesting ongoing collaboration and trust.

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Her audience is ideal for lifestyle, travel, beauty, and youth-centric brands, especially those targeting Gen Z and young adults in Brazil. With strong engagement and frequent posting, she offers measurable ROI opportunities for sponsored posts, product placements, or branded Reels. Favikon also estimates her campaign cost per post between $15K – $60K, positioning her as both accessible and premium depending on brand scale.

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Conclusion: A Rising Voice in Lifestyle Content Built on Humor, Heart, and Authenticity

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Bruna Ayra isn’t just another lifestyle influencer—she’s a comedic force who knows how to command attention while staying deeply authentic. Her storytelling blends humor, relatability, and spontaneous joy, turning everyday experiences into high-engagement digital content.

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