Who is Duda Fernandes?

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Duda Fernandes: Simplifying Beauty with Expertise and Heart

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Duda Fernandes began creating beauty content over 13 years ago, long before the influencer wave hit Brazil. Her early YouTube videos focused on DIY makeup hacks and practical solutions for curly-haired women, which earned her a loyal niche following. Unlike many creators, Duda’s growth wasn’t viral—it was gradual, built on trust and consistency. Her long-term presence has made her a reference point for beauty education in Brazil.

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Her content is uniquely grounded in exhaustive product testing, with side-by-side comparisons and clear verdicts—she never hesitates to critique even popular brands. This transparency is what sets her apart: she’s tagged Eudora over 17 times, but has also critiqued their products publicly. Her audience doesn’t follow her for aesthetics; they follow her because they know she tells the truth, even if it’s unpopular. Her videos often include disclaimers that she's not afraid to call out marketing gimmicks.

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Duda’s personal life is visibly woven into her content, especially her role as a pet mom and psychology student. She often uses her pets to soften intense reviews or introduce humor into tutorials, creating a bond that goes beyond beauty. Her psychological insights also influence how she discusses confidence and self-image, particularly when reviewing makeup targeted at specific insecurities. These details humanize her and deepen the relatability her followers value.

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Unlike influencers who ride algorithm trends, Duda sticks to a deliberate and audience-first approach. She posts less frequently than newer creators, but each video is meticulously edited and annotated with product links and timestamps. Her community trusts her pacing—they know when she posts, it’s worth watching. For Duda, consistency isn't about quantity; it’s about credibility.

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An Influencer Active on Social Media

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With over 4 million followers across platforms, Duda Fernandes leverages YouTube, Instagram, and TikTok to combine tutorial-style depth with casual, pet-friendly authenticity.

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Duda Fernandes' Social Media Strategy Analysis

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YouTube: Where Expertise Meets Credibility

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Duda’s YouTube channel, with 2.6M subscribers, is her primary hub for long-form content and product deep-dives. Her videos often exceed 10 minutes, covering detailed comparisons, brand verdicts, and launch breakdowns. She doesn’t shy away from controversial takes—her critique-driven approach brings both transparency and traction. Each upload is intentionally structured with product timestamps, creating a resource-like experience.

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She’s known for consistent upload quality rather than frequency, averaging 6.7 videos/month, carefully edited to emphasize her research and personal trials. In one video, she compares national makeup products with imported ones, a format that’s become her signature. Her honest, side-by-side tests have turned her channel into a trusted space for consumers who want to buy smart. This focus on usefulness over virality earns her long watch-time and recurring views.

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Duda blends humor and honesty without ever diluting her authority. Unlike creators who use aesthetics to mask shallow content, Duda uses clear evidence to support her conclusions. She’s often seen holding entire product lines in her hands, testing them live with visible reactions and detailed commentary. That tactile, unscripted delivery builds authenticity and reinforces her authority in Brazil’s beauty community.

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Despite a modest engagement rate of 0.07%, her average engagement sits at 1.7K, signaling a loyal audience that values her depth. She’s maintained a steady rhythm with minimal dips, despite -0.47% growth, showcasing longevity over trend-chasing. With a Favikon score of 77.6/100, YouTube remains her strongest influence pillar—used for credibility, education, and brand storytelling.

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• Username: @oficialdudafernandes
• Influence Score: 77.6/100
• Followers: 2.6M
• Activity: 6.7 videos/month
• Engagement Rate: 0.07%
• Growth: -0.47%
• Average Engagement: 1.7K
• Posting Habits: Once a week at 8 PM EST

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Instagram: High-Impact Visual Reviews & Reels

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Duda’s 1.1M Instagram followers engage most with her Reels, where she transforms traditional reviews into punchy, product-focused showcases. Her reel reviewing a pressure-lip product topped 916K views, proving her ability to make even niche products go viral. Unlike influencers who use filters and aesthetics, Duda presents raw, close-up demos that feel honest and unfiltered. That authenticity keeps her followers engaged and commenting.

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Her Reels strategy leans on 3 core pillars: product unboxings, live reactions, and high-energy voiceovers. She often features her hands applying products or opening boxes—keeping the spotlight on utility, not performance. This approach distinguishes her from the overly stylized beauty crowd, appealing to viewers who want clarity over clutter. She uses minimal background distractions, focusing solely on the item.

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Beyond reels, her carousel posts often detail swatches, ingredient lists, and verdicts—turning her profile into a visual database. Her fans frequently save and share these posts, especially when she reviews new collections from recurring partners like Linha Niina Secrets. She maintains a balance of sponsored and unsponsored content, clearly labeling both and discussing value for money openly. Transparency is her engagement strategy.

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Duda posts around 10 times/month, usually twice a day at 7 PM, keeping her content discoverable during peak hours. Her 0.13% engagement rate and 35.9K average views reflect quality over quantity. While her growth is slightly negative (-0.26%), her Favikon score of 76.7/100 positions her as a reliable and sustainable beauty reviewer on Instagram.

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• Username: @oficialdudafernandes
• Influence Score: 76.7/100
• Followers: 1.1M
• Activity: 10 posts/month
• Engagement Rate: 0.13%
• Growth: -0.26%
• Average Engagement: 1.5K
• Posting Habits: Twice a day at 7 PM EST

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TikTok: Practical Tips with Punchy Execution

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While TikTok isn’t her largest platform, Duda’s 306.4K followers benefit from her unique, experiment-driven beauty videos. Her uploads here are more casual but still data-rich—like when she tested a gloss from Niina Secrets with real-time facial expressions and comparisons. She uses trending audio but avoids viral gimmicks, focusing on relatable content that resonates with women aged 25+. Her delivery is conversational, often filmed in one take.

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She posts 5.1 videos/week, mixing live demos with curated tips, such as contour tricks or brush technique experiments. These short bursts of insight make her content scannable and memorable. She also uses text overlays to emphasize product features, clearly marking what’s worth buying. The simplicity of the format doesn’t reduce her credibility—it amplifies it by keeping things focused.

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Her engagement rate of 0.11% may appear low, but considering her average of 349 engagements per post, it reflects a tight-knit, informed audience. Videos with relatable frustration—like “tested this and hated it”—perform especially well. These critical, candid moments break the mold of TikTok beauty standards, attracting an audience that values integrity over trends.

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With a growth rate of +1.01% and a Favikon score of 79.1/100, Duda’s TikTok presence is gaining traction. She’s ranked in the top 1% for TikTok Brazil (rank #9953), proving she’s found a resonant rhythm without conforming to influencer clichés. She’s using the platform to expand reach while still protecting her reputation for honest content.

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• Username: @oficialdudafernandes
• Influence Score: 79.1/100
• Followers: 306.4K
• Activity: 5.1 videos/week
• Engagement Rate: 0.11%
• Growth: +1.01%
• Average Engagement: 349
• Posting Habits: Every day at 7 PM EST

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Twitter (X): Dormant, Yet Transparent

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Duda’s presence on X (formerly Twitter) is largely inactive, with 9.9K followers and a score of just 9/100. Her last activity was over a year ago, and she currently averages 0 tweets per week. Unlike creators who maintain appearances across all platforms, Duda is transparent about where she invests time—and X isn’t one of them. This choice reflects her focus on platforms that offer more depth for product education.

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Interestingly, her bio and pinned content still reference her YouTube and commercial contact—indicating that while the platform is quiet, it serves as a static digital business card. Her followers here are likely carryovers from earlier content phases, with minimal new acquisition or interaction. Rather than force content here, Duda chooses to keep it clean and inactive, rather than dilute her brand.

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• ‍Username: @dudasfernandes‍
• Influence Score: 9/100‍
• Followers: 9.9K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.05%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 3 PM EST

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Duda Fernandes' Social Media Influence Summary

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Duda’s Favikon Influence Score sits at a strong 8,569 points, bolstered by consistency and a clear niche identity. She ranks in the Top 2% for Makeup in Brazil, and Top 3% worldwide, cementing her as a top-tier beauty educator rather than just a beauty influencer.

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Learn more about the Favikon Methodology here

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Content Strategy – Clarity, Credibility, and Curls

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Duda’s strategy thrives on clarity: every piece of content serves a purpose, whether that’s reviewing a new lip gloss or exposing overhyped beauty gadgets. Her audience turns to her not for aesthetic inspiration alone—but for shopping direction and product literacy.

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Reachability & Partnerships

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Duda is very open to partnerships, particularly around product reviews, launches, and skincare content. Her collaborations with brands like Eudora (tagged 17 times) and Mari Maria (15 tags) demonstrate strong ROI through repeated promotions. She also frequently features Niina Secrets, both in long-form and short-form content, across multiple platforms.

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Her clear contact email (comercial@dudafernandes.com) and consistent posting habits make her highly accessible for brands seeking dependable activation. While she avoids politically charged content, her casual yet informed voice makes her a great fit for brands aiming to reach Brazilian beauty consumers through trust, not trendiness.

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Conclusion: Brazil’s Beauty Decoder

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Duda Fernandes has built an empire not on glamor—but on guidance. With over a decade of content creation, she has earned a place as one of Brazil’s most respected beauty educators. From her concise TikToks to her deep-dive YouTube reviews, every post reflects one goal: simplify beauty, empower the buyer, and always keep it real.

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