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Who is EllaGLife?
Ella G is a ballet dancer and beauty content creator who captures the hearts of Gen Z with her vibrant personality and “BESTIES!!!” energy. From lip gloss rankings to behind-the-scenes ballet moments, she creates a world where performance and playfulness blend seamlessly for her young, loyal audience.
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Ella G: Ballet, Beauty, and Brightness for Gen Z’s ‘Besties’ 💅✨
Ella G has built her digital identity at the intersection of ballet and beauty, two worlds she navigates with natural ease. A trained ballet dancer, she frequently integrates her dance routines into content across platforms, showing everything from rehearsal snippets to on-stage exhaustion. Her followers, whom she affectionately calls “BESTIES,” are drawn not just to her movement but to her honesty about the discipline it requires. This blend of grit and glitter has helped define her unique appeal among younger audiences.
On YouTube, where she has over 1.2 million subscribers, Ella’s short-form videos range from satisfying ASMR-like tapping sessions to expressive vlogs that document her daily life. Her content leans heavily into visual storytelling—with strong lighting, vibrant editing, and recurring playful captions like “Can we do it, BESTIES!?”. Despite the fast pace of trends, she keeps her aesthetic consistent: pastel-toned, energetic, and teen-friendly. She often features herself lip-syncing, reacting, or dancing solo in everyday settings like bedrooms and studios.

Ella’s TikTok account continues the same high-energy delivery but leans more heavily into lip product reviews, trending audio dances, and call-outs to celebrities like Sabrina Carpenter. Her videos often feature countdown effects or interactive filters, paired with excited direct-to-camera chats. Her ability to balance polished presentation with hyper-youthful dialogue helps her stand out in the crowded beauty space. Her signature moves—like mid-spin transitions and cheeky expressions—have become mini trademarks among her community.
Unlike creators who rely solely on beauty aesthetics, Ella incorporates humor and ballet-centric quirk into her storytelling. She doesn't shy away from niche Gen Z humor, often exaggerating ballet poses mid-conversation or poking fun at the backstage chaos of performances. Her ballet content isn’t staged—it’s messy, fun, and often accompanied by captions like “Not me balancing barefoot!!” or “I was SOOO exhausted 😭.” This level of vulnerability and specificity helps her maintain a fanbase that doesn’t just admire her—they relate to her.
An Influencer Active on Social Media

Ella G is active across TikTok, YouTube, and Instagram, with her largest audience by far on YouTube. Her tone remains upbeat and casual, with Gen Z appeal driven by personality-first content, product rankings, and ballet behind-the-scenes moments.
EllaGLife's Social Media Strategy Analysis
YouTube Strategy: Short Bursts of Balletcore Energy with Gen Z Sass

Ella G’s YouTube Shorts operate like high-speed personality bursts — a format she’s mastered to entertain her audience with minimal setup and maximum impact. Her videos are rarely over a minute, yet packed with storytelling: ballet studio shots, beauty product rankings, and exaggerated reactions are staples. One of her most viewed Shorts, “Can We Do It BESTIES!??”, racked up 4.3M views, driven by her trademark mix of suspense, charm, and caps-locked captions. She rarely speaks directly to the camera, instead using quick zooms, facial expressions, and emoji overlays to deliver the punchline.
She posts about twice a month, and while the cadence is low, her videos consistently outperform due to strong replay value and fast cuts. Many of her Shorts follow a specific formula: a relatable visual (like applying lip gloss or finishing a dance), an enthusiastic intro (“BESTIES!!!”), and a goofy twist or reveal. Her most successful content typically starts with her dancing or reacting to a moment, only to pivot into a beauty product shoutout or lifestyle update. It’s not just a formula — it’s a rhythm that feels personal to her.

Ella’s thumbnails and titles mimic text messages more than search-optimized headlines. Titles like “a lil 4th of July us 💙💗” or “so we vloggeddd” don’t give away the video — they invite the audience to click based on shared tone, not content specifics. Her channel feels like a best friend’s digital scrapbook: unfiltered, energetic, and endlessly referential. There’s no formality — it’s about inside jokes and energy matching her followers’ pace.
What separates her YouTube presence is that it doesn’t feel like YouTube. It feels like TikTok, but with more intimacy and less algorithm chasing. The content is chaotic but stylized, often including her ballet performances or exaggerated daily vlogs layered with niche Gen Z humor. Her community responds because it’s clear Ella’s not performing for brands — she’s performing for her besties.
- Username: @EllaGLife
- Influence Score: 82.8/100
- Followers: 1.2M
- Activity: 0.5 videos/month
- Engagement Rate: 0.12%
- Growth: 0%
- Average Engagement: 1.5K
- Posting Habits: Twice a month at 8 PM EST
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TikTok Strategy: Lip Gloss Rankings and Ballet Twirls at 2x Speed

Ella’s TikTok thrives on hyper-fast, character-driven snippets where she shifts between beauty reviews and on-the-spot ballet performances. Her “ranking lipgloss 💄” format has become a recurring theme — short, animated breakdowns of favorite products delivered with facial expressions and finger-snapping transitions. These videos don’t just review—they dramatize the product experience, with captions like “the DRAMA this one gives!!! 💅💥.” She builds energy by stacking phrases like “NO BC THIS ONE???” and “you NEED her.”
She uploads a high volume — over 15 videos per week, typically twice a day at 12 PM, a posting time that hits late-night scrollers in the U.S. Her TikTok presence leans on repetition with variation: the same glosses, but new rankings; the same dance outfits, but new spins; the same tone, but new audios. This familiar unpredictability keeps her feed engaging and her audience always guessing what version of Ella they’ll see next.

Her ballet background plays a distinct role on TikTok. She frequently tosses in pirouettes, jumps, or flexibility challenges mid-video, often unrelated to the main focus, but used as a signature flourish. These moves add credibility and kinetic charm that sets her apart from typical lip-sync creators. It’s not about the dance as a standalone performance — it’s about blending elegance and humor in a space where both thrive.
Ella doesn’t overly rely on trends or collabs. Instead, she centers herself in every video — her face, her reactions, her expressions are the brand. She speaks Gen Z fluently, often making fun of herself or her routines in a self-aware, best-friend tone. And her followers return not for educational content or aesthetic value, but for the specific way Ella makes everyday beauty feel like an inside joke they’re all in on.
- Username: @ellaglife1
- Influence Score: 83.4/100
- Followers: 230.5K
- Activity: 15.3 videos/week
- Engagement Rate: 1.09%
- Growth: 0%
- Average Engagement: 2.5K
- Posting Habits: Twice a day at 12 PM EST
Instagram Strategy: Ballet, Filters, and Ultra-High Engagement

Ella’s Instagram might be her smallest platform in terms of raw numbers, but it has the highest engagement rate at 15.06%, a rare stat that speaks volumes about audience loyalty. Her Reels often hit 40K–100K views despite only having 15K followers, showing that her visual style and content rhythm resonate deeply. Her Instagram content is dance-heavy: studio clips, ballet bloopers, and backstage selfies — a view into her IRL passion that doesn’t get as much play on TikTok or YouTube.
She posts around eight times per month, often in the evening around 11 PM, catching followers during downtime. Reels are raw and real: not heavily edited, sometimes shaky, but full of energy. Posts like “not me balancing barefoot 😭” and “what a teen ballet dancer EATS 🍩🍗🍝” blend humor with real-life ballet training. These posts feel less performative and more like true behind-the-scenes moments.

Her Instagram tone is slightly softer than her TikTok or YouTube presence. She still uses BESTIE language, but her captions often include emotional cues: being “exhausted” after a recital, or nervous before a class. Her followers aren’t just cheering her on — they’re rooting for her. This makes Instagram the most emotionally vulnerable version of Ella, and her community thrives on that sincerity.
She doesn’t oversaturate her grid with brand promos or templates. Instead, she posts what she’s doing in that moment — whether it’s a bun tutorial, a messy studio vlog, or her reaction to finishing a performance. Instagram is where Ella gets to drop the performative energy slightly and just share. And in doing so, she builds a following that’s tiny but extremely devoted.
- Username: @ellaglife
- Influence Score: 76.5/100
- Followers: 15K
- Activity: 8 posts/month
- Engagement Rate: 15.06%
- Growth: 0%
- Average Engagement: 2.3K
- Posting Habits: Twice a week at 11 AM EST
Ella G’s Social Media Influence Summary

Ella G has a Favikon Influence Score of 9,020 points, placing her in the top 1% of beauty bloggers in the U.S. On TikTok, she ranks in the top 9% nationally and top 6% globally. She holds the #31 spot among U.S. beauty bloggers, and #185 globally in the same category.
Learn more about the Favikon Methodology here
Content Strategy: Gen Z-Centric, Product-Led, and Personality First
Ella doesn’t just make beauty content — she builds a culture around it. Her lip gloss rankings aren’t just reviews, they’re mini-performances with emojis, expressions, and hot takes. She speaks directly to a youthful audience using their visual language — bright filters, Gen Z slang, first-person hooks like “You NEED this one BESTIE.”
Reachability and Partnerships

Ella G is clearly open to partnerships — her past collaborations include Summer Fridays, Glamentic, and Bubble Skincare, all of which she’s tagged organically. She frequently features brands without hard pitches, blending product with lifestyle (“My Top 3 Lip Glosses 💄”). Her estimated rate per post is $9K, reflecting strong ROI given her high view rates and positive brand safety score.

She’s approachable, non-political, and brand-safe — a dream for skincare, fashion, and wellness brands targeting Gen Z. She also shows admiration for fellow creators like Sabrina Carpenter, reinforcing that she’s community-oriented and open to crossover audiences.
Ella G’s Final Take: Balletcore Meets Beauty Queen With Bestie Energy 💖
Ella G has carved out a signature niche: part ballet dancer, part beauty enthusiast, and full-time Gen Z big sister. She’s warm, goofy, and loyal to her audience, posting like she’s texting her group chat. Her influence doesn’t rely on controversy or edits — just consistency, care, and creativity.
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Also See 👀
MEGHAN CAMARENA - COMPLETE SOCIAL MEDIA ANALYSISKATIE AUSTIN - COMPLETE SOCIAL MEDIA ANALYSIS
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