Who is Elyssa Joy?

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Elyssa Joy: Championing Motherhood and Hair Loss Advocacy Through Raw, Relatable Content

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Elyssa Joy Klaasen is a Nashville-based creator who has carved a unique niche by openly documenting her journey with trichotillomania, a hair-pulling disorder she’s lived with for years. Rather than hide her experience, she’s used it as a foundation for connection, often showcasing wig transformations and dismantling beauty taboos through viral TikTok content. Her vulnerability around hair loss has made her a standout figure in the beauty and wellness space. By turning a personal challenge into a platform of empowerment, Elyssa has become a relatable voice for thousands experiencing similar struggles.

Motherhood is another central theme in Elyssa’s content, where she shares both lighthearted and deeply personal moments of raising a young child. From postpartum transparency to navigating the emotional weight of parenting, she connects with her audience through honesty rather than perfection. Her Instagram reels often include unscripted glimpses into daily life—from Costco trips with a baby to playful exchanges with her partner—capturing the chaotic beauty of new motherhood. This grounding in real-life experiences resonates strongly with other young moms looking for content that reflects their reality.

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Elyssa’s content style is intentionally low-production yet impactful, frequently filmed in natural light and casual home settings. Her storytelling thrives on contrast—juxtaposing humor with sincerity, and raw confessions with creative expression. Posts like “you’d never know this was a wig” are not just aesthetic; they spark conversation about identity and self-worth in a filtered world. That consistent vulnerability, paired with a calm, conversational tone, gives her content an emotional weight that algorithm-driven videos often lack.

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Her brand collaborations reflect a high level of alignment with her lived experience. Elyssa regularly promotes FOLLEA by Daniel Alain and Lusta Hair, two companies offering premium wigs for hair loss—products she personally uses and vouches for. She’s also partnered with WILDBIRD® Baby Carriers, emphasizing her focus on parenting solutions she trusts. These aren’t just sponsorships—they’re extensions of her story, making her an authentic and valuable ambassador for brands looking to build trust through storytelling.

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An Influencer Active on Social Media

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With over 9.7 million followers across TikTok, Instagram, and YouTube, Elyssa Joy dominates TikTok with 9.2M followers, followed by 284K on YouTube and 229.2K on Instagram. Her presence is most prominent in the U.S., with strong rankings in the hair care influencer segment.

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Elyssa Joy's Social Media Strategy Analysis

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TikTok Strategy: Hair Loss Advocacy Meets Storytelling

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Elyssa Joy’s TikTok content centers on her personal experience with trichotillomania, a rare focus in the creator economy. Her most viral videos involve wig reveals and styling tips, often accompanied by humorous captions like, “you only know this is a wig cause I told you.” This vulnerability has created a safe space for viewers with similar conditions, turning TikTok into a hub for hair loss visibility. She leverages short-form storytelling to break stigmas in under 30 seconds.

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Rather than rely on trends, Elyssa builds narratives around daily routines and challenges that stem directly from her condition or motherhood journey. She doesn’t shy away from difficult moments—like delayed projects or postpartum struggles—and often posts updates or “before/after” moments that add continuity. This series-style posting builds loyalty and a storyline her followers invest in. It also distinguishes her from creators who focus solely on polished transformations.

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Her content frequency—5.3 videos per week—allows her to stay top-of-mind without overwhelming her audience. The production quality remains intentionally simple: front-facing camera, natural lighting, minimal cuts. This gives the impression of spontaneity, but the consistent visual language signals a strong sense of personal branding. Posting every day at 2 PM, she captures early-morning scroll traffic, aligning with when many moms are awake with infants.

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Despite her large following of 9.2 million, her engagement rate is 0.03%, which is expected for macro creators. However, she garners an average of 32K views and 3.1K engagements per post, with comments often reflecting deep emotional resonance rather than surface-level feedback. Her TikTok isn’t just content—it’s lived experience, made visible in real time.

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• Username: @elyssajoy_
• Influence Score: 83.5/100
• Followers: 9.2M
• Activity: 5.3 videos/week
• Engagement Rate: 0.03%
• Growth: 0%
• Average Engagement: 3.1K
• Posting Habits: Everyday at 2 PM EST

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YouTube Strategy: Authenticity Over Algorithms

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Elyssa’s YouTube channel once served as a space for longer, more expressive storytelling, though it has recently gone quiet. With 284K subscribers, her content leaned heavily into vlog-style updates, short skits, and beauty demos grounded in her personal life. Clips like “do it girl!” or “I’m in my Moira Rose era” blend humor with domestic realism, a theme consistent across her platforms. This made her channel a go-to for viewers craving a more intimate, less polished format.

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Her current zero posts in the last 30 days suggests a strategic pause rather than abandonment. Given her strength on TikTok and Instagram, Elyssa may be reserving YouTube for future projects that require deeper narrative space—such as long-form discussions on trichotillomania or parenting Q&As. This allows her to maintain her energy and attention where engagement is currently strongest.

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Though dormant, the channel still receives visits thanks to evergreen shorts and highly relatable titles. Videos like her April 10 short featuring baby wipes and household humor maintain replay value because they reflect real, niche-specific moments—something not easily replicated by other creators. The lack of overly edited thumbnails and clickbait titles adds to her approachability.

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Her engagement rate and growth are currently at 0%, but her archive remains a valuable asset for long-form brand partnerships. Brands looking to build educational or advocacy-centered campaigns could benefit from reviving this platform in collaboration with Elyssa, particularly on topics like hair systems or maternal health.

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• Username: @therealelyssajoy
• Influence Score: 64.2/100
• Followers: 284K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Relatable Reels With Heart

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Instagram is where Elyssa bridges emotional storytelling with visual storytelling, reaching 229.2K followers with a 7.53% growth rate in just 30 days. Her reels often feature soft lighting, candid moments, and playful family dynamics—like swaddling her partner in a baby blanket or venting about the cost of living with a baby. These micro-stories resonate especially with millennial moms juggling chaos with humor.

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Unlike TikTok, where shock-value or surprise elements grab attention, her Instagram focuses on narrative structure. She reposts cross-platform content but adds platform-specific context, like hashtags tailored to motherhood (#momlife #motherhoodunfiltered). Her video captions are often structured like mini diary entries, enhancing the feeling of one-on-one conversation with her audience.

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Elyssa’s engagement rate sits at 0.33%, with 30.7K average views and 763 engagements per post, proving her content not only reaches but connects. Posts rarely rely on curated aesthetics; instead, they highlight daily imperfections, baby messes, and unfiltered smiles. This makes her content feel lived-in and deeply trustworthy—qualities that resonate on a visual-first platform like Instagram.

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Her 12 posts per month schedule shows consistency without oversaturation. She posts daily at 2PM, aligning with her TikTok schedule, likely optimizing for early risers and night-scrolling moms. This synergy across platforms builds familiarity and cross-engagement, allowing followers to experience a seamless narrative arc across Elyssa’s digital presence.

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• Username: @elyssajoy_
• Influence Score: 83.9/100
• Followers: 229.2K
• Activity: 12 posts/month
• Engagement Rate: 0.33%
• Growth: +7.53%
• Average Engagement: 763
• Posting Habits: Everyday at 2 PM EST

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Elyssa Joy's Social Media Influence Summary

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Elyssa Joy ranks in the top 1% worldwide for Hair Care influencers and top 5% on Instagram in the U.S., highlighting her authority and niche dominance in hair loss advocacy and motherhood content.

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Learn more about the Favikon Methodology here

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Content Strategy: Hair Loss Meets Honest Motherhood

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Elyssa’s content strategy is built on lived experience and emotional relatability. Her primary focus areas—trichotillomania, motherhood, and beauty—are tightly interwoven across her platforms. She excels in blending vulnerability (wig reveals, postpartum transparency) with humor and empowerment. Her storytelling style is conversational and visually casual, often filmed in natural light with little glam, underscoring her authenticity.

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Reachability and Partnerships

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Elyssa is very accessible for brand partnerships, particularly those aligned with motherhood, mental health, and hair loss support. Her campaign ripeness shows a strong fit for English-speaking parent audiences in the U.S., and she is noted as likely to accept partnerships that align with her personal journey.

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She has already collaborated heavily with FOLLEA (tagged 50 times), Lusta Hair (9 times), and WILDBIRD® (4 times). Her consistent content cadence, paired with high engagement and safe content style, makes her ideal for long-term ambassadorships rather than one-off campaigns.

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Conclusion: Redefining Beauty and Motherhood Through Radical Vulnerability

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Elyssa Joy is far more than a lifestyle influencer—she’s a storyteller, a mental health advocate, and a voice for moms navigating identity, beauty, and parenthood. With her highly engaged TikTok audience, growing Instagram presence, and authentic voice, Elyssa is a powerful partner for brands that aim to reach real parents through heartfelt, relatable content.

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