Who is Erik Lidman?

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Erik Lidman: Empowering Finance Leaders Through Strategic FP&A Insights

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Erik Lidman is the CEO and founder of Aimplan, a company offering FP&A (Financial Planning & Analysis) solutions integrated with Power BI. With over 25 years in finance, he has deep expertise in FP&A, EPM, and CPM. His work centers on helping finance teams move from traditional spreadsheets to automated, modern tools. Erik’s mission is to make finance more strategic, efficient, and impactful.

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He is widely recognized for translating complex financial concepts into clear, actionable strategies. His experience spans data integrity, financial modeling, and operational forecasting. Throughout his career, he has focused on aligning finance with decision-making at the leadership level. This has made him a trusted voice in finance and SaaS communities.

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Erik’s content highlights how FP&A can shift from a back-office role to a growth-driving function. He regularly emphasizes the value of automation, collaboration, and data storytelling in strategic planning. His insights help CFOs and analysts lead with clarity in increasingly complex business environments. This thought leadership has resonated across global finance teams.

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As a Swedish entrepreneur and educator, Erik brings a grounded and practical perspective to his audience. He champions a new vision for finance—less manual, more meaningful. Through his platform and online presence, he equips professionals with the mindset and tools to lead change. His approach balances analytical rigor with clear communication.

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An Influencer Active on Social Media

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With a primary focus on LinkedIn, Erik Lidman reaches over 48,000 professionals, establishing himself as one of Sweden’s leading voices in financial transformation.

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Erik Lidman's Social Media Strategy Analysis

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LinkedIn Strategy: Building a Global FP&A Community with Clarity and Consistency

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Erik Lidman leverages LinkedIn as his primary platform to share structured finance insights. His content focuses on FP&A, automation, and business strategy, with each post designed to spark conversation among finance professionals. By using practical examples and frameworks, he educates his audience while building authority. His storytelling is direct, rooted in real business scenarios.

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He posts consistently every day at 8PM, which helps maintain high visibility and follower trust. This habit has allowed him to steadily grow a community of 48.3K finance leaders and practitioners. Each post functions like a mini-case study, offering takeaways that finance teams can apply immediately. His steady cadence and value-first approach make him a daily reference point for his niche.

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His visuals and long-form text posts show high engagement, with averages of 373 interactions and 77.2K views. Posts such as “25 Lessons from 25 Years in FP&A” combine personal reflection with structured advice, boosting shareability. He also creates mini-guides that simplify dense finance topics, like margin analysis or forecasting. This makes his profile both educational and actionable.

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Erik’s tone is cheerful, yet data-driven, which keeps his content approachable while preserving credibility. He avoids jargon and keeps messages focused on outcomes, process improvement, and executive alignment. This content style builds rapport with CFOs, SaaS leaders, and strategy teams alike. His profile has become a hub for smart, modern finance thinking.

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• Username: @eriklidman
• Influence Score: 88.3/100
• Followers: 48.3K
• Activity: 23 posts/month
• Engagement Rate: 0.77%
• Growth: +5.33%
• Average Engagement: 373
• Posting Habits: Daily at 8 AM EST

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Erik Lidman's Social Media Influence Summary

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Erik Lidman ranks among the Top 1% of LinkedIn influencers in Sweden and Top 4% in Startups & Entrepreneurship globally. His influence scores are backed by strong growth metrics (+5.3%), a high post cadence (23/month), and a steady engagement rate for his niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Lessons, Frameworks, and Real-World Scenarios

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Erik’s content is educational and structured—delivering clarity to finance professionals navigating ambiguity. He leans heavily on number-based lessons, process improvement guides, and post formats that invite dialogue and real-world application.

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Reachability and Partnerships

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Erik is a strong candidate for partnerships with SaaS companies, Power BI integrations, and financial automation platforms. His focus on strategic FP&A, paired with consistent posting and global appeal, makes him an ideal voice for sponsored content, webinars, or B2B product launches.

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The Favikon platform notes a high likelihood of accepting partnerships, particularly in formats like sponsored LinkedIn posts or thought leadership collaborations. His brand safety and cheerful tone also make him a low-risk, high-trust figure for finance brands aiming to build credibility.

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Conclusion: Modernizing Finance, One Framework at a Time

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Erik Lidman is more than just a content creator—he's a financial strategist reshaping how businesses think about FP&A. With a firm grasp on automation, forecasting, and operational insight, his influence extends far beyond Sweden.

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