Who is Fredrik Hjelm?

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Fredrik Hjelm: Powering Sweden’s Urban Future Through Micromobility and Entrepreneurship

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Fredrik Hjelm is a Swedish entrepreneur best known for founding Voi Technology, Europe’s leading micromobility company. Built on the vision of cleaner cities and smarter transportation, Voi has become a flagship name in the e-scooter and e-bike space. As CEO, Fredrik is not only shaping sustainable mobility but also engaging in the broader conversations around entrepreneurship and green innovation.

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His journey from startup founder to public voice in policy and innovation is grounded in action. Fredrik doesn’t just lead from the boardroom—he rides Voi scooters himself, showcases product launches, and updates his followers with transparent, often optimistic reports on company milestones. His accessible communication style makes him a relatable figure in an often jargon-heavy tech space.

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Fredrik is also active in advocating for favorable conditions for tech startups in Sweden. His posts address national innovation strategy, regulatory environments, and entrepreneurship's economic impact. This positions him not only as a business leader but as a stakeholder in shaping the future of Sweden’s tech economy.

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Whether he’s posting about new vehicle fleets, headquarters updates, or social responsibility initiatives, Fredrik builds a consistent narrative: sustainable growth, local impact, and startup scalability. His voice bridges business, government, and sustainability in a rare and compelling way.

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An Influencer Active on Social Media

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Fredrik Hjelm reaches nearly 37K followers across LinkedIn and X, focusing heavily on the startup ecosystem, sustainability, and urban innovation.

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Fredrik Hjelm's Social Media Strategy Analysis

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LinkedIn: Startup Growth Meets Civic Leadership

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Fredrik’s LinkedIn presence is a textbook case of how startup founders can lead from the front. With 34.6K followers and strong growth (+8.6% in 30 days), he consistently shares updates on Voi Technology’s milestones—new vehicle rollouts, public partnerships, and policy impact. These posts serve both as company announcements and as advocacy for micromobility's role in modern cities. His tone is optimistic, founder-driven, and strategically civic-minded.

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His average 23 posts per month, timed around 4PM, align with a professional audience seeking updates after work. The content is varied—some posts feature visual documentation of e-scooters and HQ spaces, while others dive into deeper reflections on urban mobility and innovation. By mixing product stories with ecosystem-level insights, Fredrik keeps both customers and policymakers engaged. These updates strengthen brand transparency and humanize corporate messaging.

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A standout aspect of his strategy is how he frames local wins as regional progress. Posts about Voi’s Oslo launch or Stockholm HQ aren’t isolated victories—they’re presented as case studies in European smart city growth. This framing builds credibility with potential partners and policymakers, positioning Fredrik not just as a CEO, but as an advocate for sustainable infrastructure. His narrative stays rooted in action rather than generic promotion.

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Fredrik’s engagement rate of 1.62% and average engagement of 563 show that even in a professional niche, his voice resonates. He’s not a content creator in the traditional sense—he’s a founder using content to create change. With consistent cadence and a clarity of mission, his LinkedIn stands out in the crowded tech advocacy space.

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• Username: @fredrikhjelm1
• Influence Score: 89.2/100
• Followers: 34.6K
• Activity: 23 posts/month
• Engagement Rate: 1.62%
• Growth: +8.6% (2.7K)
• Average Engagement: 563
• Posting Habits: Everyday at 4 AM EST

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X (formerly Twitter): Direct Takes and Timely Reactions

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Fredrik uses his X account with a different tone—more candid, expressive, and politically angled. His following is smaller (2.1K) but highly responsive to specific topics. From viral posts responding to Swedish politicians to raw commentary on the business climate, his tweets are bursts of perspective rather than strategy. He’s active here in a way that complements LinkedIn's polish with immediacy and attitude.

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Though he averages just 4.9 tweets per week, many generate disproportionate reach. One political response reached 192.6K views, showing that despite the smaller audience, Fredrik’s voice cuts through on topics with national relevance. He doesn’t flood the feed; he weighs in when it counts. That restraint adds gravity to his posts, especially in Sweden’s startup and policy circles.

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His tone on X is more fairly expressive, aligning with his Favikon political classification as “Progressive Liberal.” He champions urban innovation, government accountability, and startup-friendly reforms. These aren’t vague calls—they’re grounded in lived startup experience, which adds weight and authenticity. His tweets read like rallying cries or wake-up calls rather than hot takes.

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While his engagement rate is lower (0.61%) and average interactions more modest, the strategic virality of certain tweets proves his relevance outweighs volume. It’s a platform he uses sparingly, but effectively—to challenge, inspire, and shift narratives around sustainability, tech, and civic growth.

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• Username: @fredrikhjelm4
• Influence Score: 70.1/100
• Followers: 2.1K
• Activity: 4.9 tweets/week
• Engagement Rate: 0.61%
• Growth: +1.51% (31)
• Average Engagement: 13
• Posting Habits: Everyday at 3 AM EST

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Fredrik Hjelm's Social Media Influence Summary

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Fredrik holds a Favikon Influence Score of 7,528 pts, placing him in the Top 1% of creators on LinkedIn in Sweden (#6) and the Top 2% in Startups & Entrepreneurship in Sweden (#5). Worldwide, he ranks in the Top 4% in Startups and within the Top 25% of global LinkedIn influencers (#1205).

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Learn more about the Favikon Methodology here

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Content Strategy: Advocacy Meets Action in Real-Time

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Fredrik’s content strategy is centered on accessibility and alignment. Every update, tweet, or image reflects one or more of his core pillars: innovation, impact, and leadership. He avoids overproduced formats in favor of real-time updates, clear visuals, and transparent commentary. Whether it’s a product launch or a policy shift, he gives audiences both substance and story.

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Reachability and Partnerships

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Fredrik is readily reachable and ideally positioned for strategic collaborations with brands in sustainability, climate tech, urban mobility, and government innovation. His tone is professional and moderately political—progressive but grounded—which makes him especially appealing for public-private partnerships and NGO initiatives.

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He’s known for brand tagging, transparency in updates, and high-frequency visibility—all signs of a creator who understands professional expectations. With an estimated posting value in the mid-to-high three-figure range, he brings clear ROI in terms of trust and reach in Northern Europe.

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Conclusion: Fredrik Hjelm – Mobilizing Innovation, One Post at a Time

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Fredrik Hjelm has cultivated a digital presence that reflects his entrepreneurial mission: accelerate the shift to sustainable cities. His posts speak to both stakeholders and citizens, blending startup energy with civic responsibility. Through consistent storytelling and real-time updates, he documents not just his company’s progress—but the transformation of how we move.

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