Who is Gabriella DeMartino?

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Gabriella DeMartino: A Whimsical Fashion Creator with a Vintage Twist

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Gabriella DeMartino is a content creator and entrepreneur best known for her whimsical, vintage-inspired fashion and early 2000s pop culture aesthetic. She first gained visibility on YouTube with her twin sister Niki, but later built a distinct solo brand focused on femininity, corsetry, and antique visuals. Gabi’s personal style blends Disney princess influences with Paris Hilton-era glamour. Her look is deliberate, theatrical, and instantly recognizable to her audience.

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Outside of content creation, Gabi owns Hometown Vintage Shop, an online boutique offering curated antique clothing and accessories. The shop reflects her personal aesthetic and regularly features in her videos and Instagram posts. She uses her platforms to promote the shop’s launches, styling pieces herself in daily outfit posts. This direct connection between content and commerce strengthens her branding.

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Gabi frequently collaborates with brands like Fashion Nova and has been involved in promotional work for the Wicked movie, aligning her content with entertainment and fashion. Her network includes top lifestyle and beauty names like Chanel Beauty and MCoBeauty. These partnerships are often built into her aesthetic-driven content, rather than treated as standalone promotions. She tags collaborators consistently, boosting reach without breaking tone.

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Her social content avoids controversy and leans into cheerful, visual storytelling. Gabi rarely addresses political or trending topics, keeping her focus on personal style, vlogs, and themed photo shoots. She maintains a high level of posting activity, especially on TikTok and Instagram. Her audience is largely young, English-speaking women in the U.S. who share her interest in vintage glamour and stylized self-expression.

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An Influencer Active on Social Media

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‍Gabriella DeMartino has established a prominent presence on Instagram, TikTok, YouTube, and X. Her strongest platforms are Instagram and YouTube, where she posts fashion content and long-form lifestyle videos respectively. She also maintains a consistent posting rhythm on TikTok with high average engagement, although her X (formerly Twitter) presence has been inactive for over a year.

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Gabriella's Social Media Strategy Analysis

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Instagram: Where Visual Aesthetic Meets Personal Style

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Gabriella DeMartino’s Instagram is where she presents her most polished content, with a consistent focus on vintage fashion, corsetry, and themed photoshoots. Each post is highly styled, often featuring pastel tones, antique props, and outfits reminiscent of old-Hollywood or early 2000s icons. Her captions tend to be short and image-focused, with limited storytelling or engagement prompts. She frequently tags her boutique, Hometown Vintage Shop, integrating commerce into her visual identity.

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Her posting rhythm is steady, averaging 17 posts per month, with most going live around 8 PM EST. This regularity keeps her aesthetic content visible without overwhelming followers. Posts often promote upcoming drops from her shop or tease collaborations with brands like Fashion Nova. Her use of carousel posts helps show different angles and details of each outfit, reinforcing her attention to fashion presentation.

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Despite her large follower base of 4.4M, her engagement rate is relatively low at 0.1%, averaging 4.3K likes or interactions per post. This suggests that her audience is more passive, drawn to visual inspiration rather than conversation. Still, the platform plays a crucial role in maintaining her public image and driving clicks to her store or YouTube.

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Gabi’s Instagram is also a visual archive of her style evolution, from princess-inspired gowns to 2000s clubwear looks. She leans heavily into nostalgia, often referencing pop culture icons in her outfits and shoot concepts. This strategy not only reinforces her niche but ensures her feed remains visually cohesive. For Gabi, Instagram is less about trends and more about storytelling through fashion.

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• Username: @gabi
• Influence Score: 80.3/100
• Followers: 4.4M
• Activity: 17 posts/month
• Engagement Rate: 0.1%
• Growth: -0.04%
• Average Engagement: 4.3K
• Posting Habits: Daily at 8 PM EST

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YouTube: Long-Form Vlogs and Personal Projects

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On YouTube, Gabi runs “Fancy Vlogs by Gab,” where she shares long-form videos centered on her daily life, shopping hauls, and personal reflections. Her vlogs are more intimate than her other content, often filmed in her home or while traveling to antique stores. Videos typically include music overlays, soft edits, and curated visuals that match her vintage aesthetic. She uses this format to expand on themes that don’t fit neatly into Instagram or TikTok posts.

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She uploads around 2 videos per month, with a posting time of 7 PM EST, and many of her uploads align with product launches or collaborations. For example, she’ll show behind-the-scenes footage from photoshoots or discuss the creative process behind a new clothing drop. This adds context to her visual branding and deepens audience connection. Her content on YouTube supports her other platforms by offering more narrative and backstory.

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Her engagement on YouTube is modest, averaging 1.5K interactions per video with a 0.05% engagement rate. While not high, it reflects the loyalty of a niche audience that follows her for specific content. These viewers are often longtime fans who discovered her during her early YouTube days with her sister Niki. For this group, YouTube is where Gabi offers her most detailed and personal content.

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The aesthetic remains consistent with her other channels, but the tone is softer and more conversational. She uses YouTube as a space to show more than just fashion—sharing family moments, thoughts on creativity, and occasional Q&As. This strategy strengthens her brand by adding layers of personality to her public image, reinforcing her vintage lifestyle positioning.

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• Username: @Gabi_DeMartino
• Influence Score: 74.4/100
• Followers: 3.1M
• Activity: 2.1 videos/month
• Engagement Rate: 0.05%
• Growth: 0%
• Average Engagement: 1.5K
• Posting Habits: 3 times a week at 7 PM EST

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TikTok: Short-Form Aesthetic and Engagement Hub

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TikTok is currently Gabi’s most engaged platform, with an average of 24K engagements per video and 426K average views. She posts frequently—11 videos a week—typically following a twice-a-day routine at 7 PM EST. Her TikToks mix outfit transitions, humorous takes on pop culture, and snippets from her daily life. While the content is casual in tone, it stays consistent with her vintage and early 2000s branding.

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She uses TikTok to tap into fashion and audio trends that align with her niche, often repurposing sounds from Y2K media or classic romantic films. Many of her TikToks feature quick changes into curated outfits, layered with nostalgic filters or soft lighting. This helps her stand out on the platform, where many creators rely on fast, trend-based visuals. Gabi stays on theme without diluting her aesthetic.

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Unlike Instagram, TikTok allows Gabi to show more personality through humor and relatable content. She occasionally makes self-aware or satirical videos that reference her reputation for being “extra” or over-the-top in style. These moments humanize her brand and resonate well with viewers who enjoy stylized but self-aware content. TikTok becomes her testing ground for lighter, more spontaneous ideas.

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With a strong influence score of 88.6/100, her performance on TikTok is the most efficient in terms of reach and engagement. This platform plays a key role in keeping her content fresh and discoverable to younger audiences. It also provides real-time feedback on what themes or visuals connect best with her followers, which she can then apply across other platforms.

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• Username: @fancytiktokbygab
• Influence Score: 88.6/100
• Followers: 2M
• Activity: 11 videos/week
• Engagement Rate: 1.2%
• Growth: 0%
• Average Engagement: 24K
• Posting Habits: Twice a day at 7 PM EST

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X (Formerly Twitter): Inactive but Previously Used for Updates

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Gabi’s presence on X (@gabcake) has been inactive for over a year, with no recent tweets or engagement. Previously, she used the platform to share quick updates, react to pop culture, and interact with fans in a more casual way. However, as her brand grew more visual and aesthetic-focused, she gradually moved away from text-heavy formats.

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Her last activity on the platform reflects a pivot in focus toward visual-first platforms like TikTok and Instagram. There are no recent brand tags or promotional tweets, suggesting that X no longer fits into her content or marketing strategy. This shift is consistent with her broader move toward stylized, curated content.

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• Username: @gabcake
• Influence Score: 8.4/100
• Followers: 1.1M
• Activity: Inactive
• Engagement Rate: 0%
• Growth: -0.18%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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Gabriella DeMartino's Social Media Influence Summary

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Gabriella DeMartino holds a Favikon Influence Score of 9,102 pts, placing her at Level 2. She ranks within the Top 1% of creators in the Video Entertainment category in the U.S. and globally, highlighting her strong authority in lifestyle and aesthetic content. On TikTok, she’s ranked in the Top 3% in the U.S. and Top 2% worldwide, reinforcing the strength of her short-form strategy. Her position in these top tiers, particularly in video entertainment, shows a solid ability to attract and retain viewers through visual content, even if engagement rates vary across platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Aesthetic Nostalgia and Brand Consistency

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Gabi DeMartino’s content strategy is grounded in her unique visual identity. She maintains a consistent whimsical and vintage theme across platforms, which sets her apart from trend-driven influencers. This stylistic commitment allows her to cultivate a distinct personal brand that’s easily recognizable and deeply connected to her business ventures like Hometown Vintage Shop. She avoids political topics, maintains a “very safe” brand rating, and adopts a cheerful tone. Her content is light, relatable, and rooted in fashion inspiration drawn from early 2000s pop culture and classic vintage looks. This makes her ideal for collaborations with fashion and beauty brands that align with a soft, nostalgic, and feminine identity.

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Reachability and Partnerships

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Gabi DeMartino is highly reachable for partnerships through Instagram and TikTok, where she tags brands like Fashion Nova, Chanel Beauty, and MCoBeauty directly in posts. She frequently integrates products into outfit videos and vintage-style shoots, making brand features feel natural within her content. Her collaborations are visually aligned with her aesthetic, avoiding content breaks or forced promotions. Sponsored posts typically reflect her personal taste, often styled in early 2000s or antique-inspired themes.

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Her partnerships extend beyond fashion, including promotions for the Wicked movie and other entertainment properties. These collaborations are often announced through soft-launch teasers or embedded in her vlog narratives. Gabi’s consistent tagging habits and high visual standards make her ideal for campaigns requiring strong brand visuals. She also supports her own brand, Hometown Vintage Shop, which demonstrates her ability to drive product-focused content with clear conversion potential.

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Conclusion: Gabi DeMartino's Influence Is Built on Style and Storytelling

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Gabi DeMartino stands out in the creator space with her nostalgic fashion, whimsical visuals, and consistency across platforms. While engagement rates are moderate on some channels, her strong aesthetic direction, top-tier rankings, and active brand collaborations point to real influence. Her reach spans millions across TikTok, Instagram, and YouTube, and her brand partnerships show trust in her content’s commercial value. Gabi’s future growth likely hinges on increasing direct engagement and exploring more personalized formats like newsletters or exclusive community platforms. Nonetheless, she remains a recognizable and commercially valuable figure in fashion and lifestyle content creation.

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