Who is Gylian Ramirez aka Gylian Makeup?

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Gylian Ramirez: Empowering the Beauty Scene Through Glam, Grit, and Growth

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Gylian Ramirez is a beauty and makeup expert based in the United States, fluent in Spanish and deeply connected to Latin culture. She uses her platforms to not only teach makeup techniques but to empower her audience to feel confident and bold through beauty. From eyeliner tricks to haircare hacks, her content is equal parts educational and entertaining.

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Her community resonates with her warm, approachable personality and high-level skills. Whether she’s reviewing a product from IPSY or walking through a transformation video, she’s always focused on creating content that’s both accessible and glamorous. The consistency and charisma she brings to each post help her maintain high engagement and loyalty.

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Partnering with brands like Beauty Creations, Totemica, and IPSY, Gylian has cemented her place in the influencer industry with professionalism and trust. Her audience trusts her recommendations because she balances authenticity with expert-level knowledge. She thrives as a beauty educator, mentor, and collaborator.

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Her ability to fuse beauty with storytelling sets her apart. Whether she’s doing voiceovers, trending challenges, or direct-to-camera tutorials, her content is both personal and polished. Gylian isn’t just applying makeup—she’s building a movement around self-expression.

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An Influencer Active on Social Media

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With a strong presence on TikTok, Instagram, and YouTube, Gylian’s reach spans over 2.8 million followers, making her a go-to creator in the makeup and beauty space.

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Gylian Makeup's Social Media Strategy Analysis

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Instagram Strategy: Glamour in Every Scroll

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On Instagram, Gylian’s strategy revolves around visuals, tutorials, products, and engagement. She maintains a balance of glamorous transformations and accessible beauty tips that appeal to both beginners and experts. With 1.2M followers, her posts resonate deeply with her loyal fanbase. The use of Reels significantly boosts her visibility and retention.

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She focuses on consistently posting 12 times per month, with high-performing hashtags and voiceovers that keep her content trending. The engagement rate of 1.21% indicates a responsive and invested community. Gylian’s average views of 753.7K reflect her ability to keep her audience entertained. Her 8AM posting schedule keeps her visibility strong during peak hours.

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Her strategy is to always feature trending makeup, collaborate with relevant brands, and highlight behind-the-scenes moments that create a connection. By combining storytelling with expertise, she adds depth to simple beauty content. Her use of captions and authentic language drives emotional connections. She never overlooks the importance of aesthetics and tone.

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Instagram also functions as her main partnership hub where she showcases products from IPSY, Beauty Creations, and other brands. These collaborations feel natural thanks to her credible tone and brand alignment. With over 20.6K new followers gained recently, her presence continues to grow. This platform is where Gylian’s glam and grit shine most.

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• Username: @gylianmakeup
• Influence Score: 90.7/100
• Followers: 1.2M
• Activity: 12 posts/month
• Engagement Rate: 1.21%
• Growth: +1.79%
• Average Engagement: 14.4K
• Posting Habits: Everyday at 8 PM EST

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TikTok Strategy: Trends Meet Transformation

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On TikTok, Gylian's content blends humor, education, haircare, and challenges. She taps into cultural moments while staying aligned with beauty-focused trends. With 1.2M followers and 9.3 videos per week, her uploads remain both timely and frequent. The format suits her creativity and casual energy.

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Her average engagement of 4.3K per post shows her audience enjoys quick beauty content. Gylian effectively uses trending sounds, popular filters, and catchy titles to boost discoverability. Despite a lower engagement rate of 0.36%, her average monthly views of 263.7K signal sustained attention. She posts daily at 8PM, keeping her routine visible and reliable.

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Her TikTok videos often include close-up beauty hacks, easy-to-follow routines, and highly relatable skits. By mixing educational content with fun, she keeps her audience emotionally invested. Many of her posts showcase her personality, which is a key asset in an algorithm-driven space. Her expressive delivery builds strong parasocial bonds.

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Brand mentions and integrations feel organic, with her showcasing Totemica Beauty and IPSY within trending formats. With 0% growth last month, there’s room to reignite her expansion via duet collaborations and fresh series. Her strategy could benefit from introducing more interactive elements like polls or “Get Ready With Me” challenges.

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• Username: @gylianmakeup
• Influence Score: 86.4/100
• Followers: 1.2M
• Activity: 9.3 videos/week
• Engagement Rate: 0.36%
• Growth: 0%
• Average Engagement: 4.3K
• Posting Habits: Everyday at 8 PM EST

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YouTube Strategy: Short but Stylish

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Though YouTube is her smallest platform, Gylian uses it for Shorts, showcasing fast-paced tutorials, transformations, and product reviews. With 459K subscribers, her channel offers beauty content in bite-sized form. Her influence score of 78.6 highlights consistency and quality despite lower activity.

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She posts approximately 0.8 videos per month, with an average of 20 engagements per video and 419 monthly views. While her growth is currently 0%, she still provides value through impactful visuals and strong messaging. Posting just once a year limits momentum. However, this platform still strengthens her overall brand presence.

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Her YouTube Shorts are optimized for maximum impact—close-up angles, clear voiceovers, and minimal text to let the visuals do the talking. Each post delivers a full look in seconds, ideal for viewers short on time. Tutorials here often reach broader, more global audiences. It’s a powerful secondary tool in her toolkit.

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Collaborations with brands like Beauty Creations are repurposed across all platforms, including YouTube, for consistency. This reinforces message alignment while boosting SEO and cross-platform traffic. If her activity increases, her YouTube strategy could become a strong asset in longer-form content too. Growth awaits with just a few tweaks.

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• Username: Gylian Makeup
• Influence Score: 78.6/100
• Followers: 459K
• Activity: 0.8 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 20
• Posting Habits: Once a year at 8 PM EST

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Gylian Makeup's Social Media Influence Summary

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Gylian Ramirez ranks in the top 1% on Instagram both in Mexico and worldwide, and secures a strong position in Makeup rankings with a #30 in Mexico and #345 globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold and Trend-Driven Content Blueprint

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Gylian’s content strategy blends tutorials, product reviews, hacks, and transformation videos across her three platforms. She leverages popular audio trends, seamless editing, and natural charisma to make every video engaging. Her tone is casual, her personality is relatable, and her visuals are always on-brand.

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Reachability and Partnerships

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Gylian Ramirez’s Instagram presence is her strongest platform, boasting 1.2M followers and consistent activity. With an engagement rate of 1.21%, she draws in 14.4K average interactions. Her content reaches up to 753.7K views monthly. She posts daily, ensuring visibility at 8PM.

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On TikTok, Gylian maintains momentum with 1.2M followers and 9.3 videos per week. Her audience engagement hits an average of 4.3K per post. With 263.7K views monthly, her visibility is strong. She sustains a consistent daily posting habit at 8PM.

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Her YouTube channel, though smaller at 459K followers, still plays a role in her multi-platform presence. With 0.8 videos a month and an average view count of 419, her engagement is modest. However, she reaches niche beauty enthusiasts. Posting usually occurs annually at 8PM.

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Gylian’s network of collaborators includes brands like IPSY, Beauty Creations, and Totemica Beauty. She’s tagged these partners over 20 times in total, reflecting high brand activity. Her partnerships align with her audience in the beauty and skincare sectors. Estimated post value ranges between $15K–$60K.

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Conclusion: Crafting Beauty with Every Brushstroke and Building Community with Every Click

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Gylian Ramirez isn’t just creating makeup looks—she’s shaping how beauty content is consumed, shared, and loved in the digital space. With her warm personality, visual expertise, and strong platform presence, she’s an influencer you don’t want to miss—and a collaborator any beauty brand would be lucky to work with.

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View the AI-powered profile

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