Who is Jad Kassis?

Instagram: Visual Tutorials that Captivate and Convert

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Jad Kassis’s Instagram strategy is built around short-form Reels that visually demonstrate creative transformations using Adobe tools. He showcases how to animate text or convert logos into unique visuals using AI, making complex tools approachable. His visual storytelling is bold, clean, and engaging. The use of high-resolution, vibrant visuals makes his content instantly eye-catching.

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He posts consistently, averaging two Reels per month, and times them for peak visibility—usually once a week at 5 AM. Despite the relatively low volume, his content performs well, especially his viral reel that hit 8.1 million views. His visuals stand out for blending aesthetics with instructional depth. Each clip offers quick value that sparks curiosity.

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The creative tone is cheerful, energetic, and brand-safe, which appeals to both tech-forward brands and creative individuals. Jad’s Instagram presence is not overly promotional; instead, it educates through entertainment. He avoids heavy editing or over-produced content, instead keeping things relatable. This authenticity enhances his trustworthiness.

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Overall, Instagram is Jad’s most visually dynamic platform and the core of his top-of-funnel reach. His visuals resonate with creatives and marketers seeking quick inspiration. High engagement levels and follower growth reflect his ability to retain viewer attention. It’s also the platform where he integrates brand collaborations most naturally.

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• Username: @jadkassis
• Influence Score: 77.1
• Followers: 134.4K
• Activity: 2 posts/month
• Engagement Rate: 0.51%
• Growth: +0.04%
• Avg. Engagement: 688
• Posting Habits: Once a week at 5 AM EST

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LinkedIn: Educating the Creative Professional

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On LinkedIn, Jad positions himself as an educator for creative professionals. His posts often break down Adobe Firefly processes or offer workflow improvements, making his feed a resource for marketers and designers alike. With a following of 114.7K and an 84.3/100 influence score, he ranks in the Top 2% in Sweden. His thought leadership is clearly recognized.

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He posts regularly, once a week around 6 AM, using a format that balances visuals with value-driven commentary. Most of his content includes short-form videos or carousel-style tutorials that walk users through practical use cases. His tone is more professional here, aligning with B2B expectations. Despite fewer posts, average engagement remains high at 594 per post.

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Jad uses LinkedIn to showcase expertise rather than virality. He highlights industry trends, explores new tool features, and frequently shares behind-the-scenes content from his design process. Each post includes an educational insight rather than just visuals. This makes his profile a go-to for professionals looking to stay ahead in creative tech.

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LinkedIn also helps him build long-term relationships and attract high-level partnerships. He has used it effectively to tag collaborations, receive feature requests, and expand his audience through networking. The newsletter and platform work hand-in-hand to position him as a credible AI design educator. Together, they form a strong B2B brand presence.

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• Username: @jadkassis
• Influence Score: 84.3
• Followers: 114.7K
• Activity: 2 posts/month
• Engagement Rate: 0.52%
• Growth: +0.26%
• Avg. Engagement: 594
• Posting Habits: Once a week at 6 AM EST

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X (Twitter): Quick Drops, Niche Audience

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Jad Kassis uses X (formerly Twitter) to share bite-sized creative insights and experimental content. The posts are often generated video clips or creative takes using Adobe Firefly’s text-to-video tools. While the format is fast-paced and visually rich, the content is not deeply explored here. His tone remains playful and experimental on this platform.

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He tweets nearly twice a week, usually around 2 PM, but engagement remains limited. With just 1.3K followers and low average interaction, the platform appears to serve a niche audience. His influence score is moderate (51.5/100), suggesting room for growth. Still, the platform allows him to test trends quickly.

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Despite the lower numbers, X offers a space for real-time creativity. Jad posts regularly about product updates, beta features, and visual experiments not seen elsewhere. This makes it more of a sketchpad than a portfolio. The platform's conversational nature enables informal brand mentions and quick interactions.

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However, Jad’s X strategy is supplemental rather than core. It serves more as a supporting touchpoint for creatives already following him elsewhere. The tone, frequency, and content suggest he’s experimenting more than actively scaling here. With refined targeting or better timing, the platform could evolve into a testing hub for early feedback.

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• Username: @jad__kassis
• Influence Score: 51.5
• Followers: 1.3K
• Activity: 1.9 tweets/week
• Engagement Rate: 0.1%
• Growth: -0.62%
• Avg. Engagement: 1
• Posting Habits: Twice a week at 2 PM EST

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YouTube: Underutilized Educational Asset

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Jad Kassis’s YouTube Shorts channel has potential but is largely underused. With 5.3K followers and only 0.3 videos/month, the channel is inactive compared to his other platforms. His most recent video, posted over two months ago, showcases an Adobe Firefly text animation. The visual quality is strong, but consistency is lacking.

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Despite minimal uploads, he has achieved modest viewership with one video reaching 1.9K views. Engagement remains low, with an average of just 3 interactions per post. This underperformance is likely due to the infrequent content and lack of channel buildup. His influence score on the platform is the lowest at 18/100.

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The platform is ideal for long-form walkthroughs or extended tutorials—formats well suited to his expertise. If leveraged properly, YouTube could offer a more structured and search-optimized space for his educational content. Viewers seeking in-depth tool training may find more value here than on fast-paced platforms.

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Currently, YouTube is a missed opportunity. With Jad’s expertise and visual skill, this platform could expand his thought leadership beyond the Instagram and LinkedIn ecosystem. A more consistent schedule and series-based structure could significantly elevate his presence and repurpose existing content into evergreen assets.

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• Username: @Jadkassis-ai
• Influence Score: 18
• Followers: 5.3K
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: +0.98%
• Avg. Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Newsletter: “AI in Design” – A Thoughtful Deep Dive

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Jad Kassis publishes the “AI in Design” newsletter, which has attracted a loyal audience of 33.6K followers. It serves as a core part of his educational ecosystem, offering readers value beyond short-form video content. His newsletter focuses on helping creative professionals navigate the evolving relationship between design and artificial intelligence. With each edition, he provides a deep look into the tools and processes shaping the future of creative work.

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The newsletter often includes structured tutorials using Adobe Firefly, complete with visual breakdowns and real-use examples. Topics range from motion design techniques to branding workflows powered by AI. This clarity and specificity make the content actionable for readers. It’s particularly helpful for designers and marketers looking to integrate AI into their daily creative processes.

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Kassis’s tone in the newsletter is thoughtful and technical, yet accessible. He avoids fluff and delivers focused insights that reflect his hands-on experience. The writing complements his visual platforms by providing the “why” behind the “how.” This makes it an essential resource for professionals seeking to improve their creative output through efficiency and innovation.

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Ultimately, “AI in Design” positions Kassis as more than just a creator—it frames him as an educator and strategist. By blending technical know-how with design thinking, he uses the newsletter to build trust and long-term credibility. It’s a platform that reinforces his role as a thought leader in creative AI, and one that continues to grow in influence alongside his broader personal brand.

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Learn more about the Favikon Methodology here

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Content Strategy: Blueprint for Creative Efficiency and Visual Impact

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Kassis’s content is highly educational, visually striking, and rooted in design practicality. Whether through playful animations of logos or step-by-step walkthroughs of AI features, his posts always retain a clear value proposition.

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Reachability & Partnerships

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Jad Kassis is likely to accept collaborations on sponsored posts, product demos, and educational campaigns, especially those within tech, design, and software. His audience consists primarily of English-speaking creatives, with a strong base in Sweden.

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He has already worked with brands like Adobe, Qureos, and Luma AI, and frequently tags them in his posts. His participation in Adobe Firefly’s ecosystem makes him an attractive ambassador for design-focused tools.

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