Who is Jaliyah Monet?

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Jaliyah Anderson: Celebrating Motherhood, Beauty, and Everyday Moments with Authentic Charm

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Jaliyah Anderson is a digital content creator who has carved her niche by sharing intimate glimpses into her family life, beauty routines, and personal growth. Based in Houston, she connects with a broad audience of parents and beauty lovers who find comfort in her authenticity. With a keen eye for humor and relatable storytelling, Jaliyah delivers content that blends entertainment with meaningful representation. Her approachability makes her stand out in a saturated influencer market.

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As a mother, her content often centers on her experiences raising a young family, portraying the chaos, joy, and learning moments that come with it. This maternal angle resonates deeply with young parents navigating similar journeys. Through skits, vlogs, and candid confessions, she captures an audience eager for genuine narratives.

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Beauty also plays a major role in her content strategy, often through get-ready-with-me (GRWM) videos, makeup tutorials, and styling sessions. Whether she's preparing for a family event or showcasing a sponsored Fashion Nova look, Jaliyah merges style with storytelling seamlessly. Her authenticity isn't just a theme—it’s her brand.

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Beyond beauty and parenting, she has also developed a knack for tapping into cultural humor, using memes, viral audio, and skit formats to boost engagement. This flexibility has helped her maintain relevance, particularly on TikTok and X (formerly Twitter), where timely, witty content drives growth and reach.

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An Influencer Active on Social Media

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Jaliyah Anderson spans TikTok, X, Instagram, and Youtube with a collective reach of over 3 million followers.

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Jaliyah Monet's Social Media Strategy Analysis

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TikTok Strategy: Day-in-the-Life Meets Viral Relatability

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Jaliyah’s TikTok strategy thrives on consistency, authenticity, and emotion. She crafts day-in-the-life vlogs and GRWM (get ready with me) videos that feel casual yet intentional. These posts often highlight her children, significant other, and humorous takes on motherhood. The balance between relatable chaos and glam keeps viewers engaged.

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She often taps into trending audios, allowing her content to stay culturally relevant while riding TikTok's algorithm waves. Her timing is strategic—typically uploading once a week at peak engagement hours. These videos aren't just updates—they’re storytelling moments that invite viewers into her daily life. Her realness makes her deeply shareable.

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Her captions frequently use viral hashtags like #fyp, but she pairs this with personalized messages that boost relatability. Visual continuity also plays a role—lighting, background, and family presence are predictable and familiar. This helps followers emotionally invest, anticipating the next post as part of an unfolding narrative.

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She leverages emotional resonance without veering into overproduction. Her visual tone remains casual, and she never strays too far from her identity as a mother. That positioning carves her niche in the TikTok creator ecosystem—an everyday mom who’s both funny and aspirational.

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• Username: @itsjaliyah_
• Influence Score: 91.5/100
• Followers: 2M
• Activity: 1.2 Videos/week
• Engagement Rate: 18.86%
• Growth: 0%
• Average Engagement: 377.1K
• Posting Habits: Once a week at 9 PM EST

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X (Twitter) Strategy: Cultural Humor and Quick Engagement

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On X, Jaliyah adopts a real-time, off-the-cuff tone that differs from her polished TikTok videos. Her tweets often mirror her internal monologue—funny, unfiltered, and culturally aware. With nearly 10 posts per week, she uses this platform to stay top-of-mind. It’s less curated but incredibly consistent.

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Her most viral tweets usually involve playful takes on parenting, relationship banter, or music references. These quick, digestible snippets generate strong reactions, often amplified by reposts and quote tweets. Humor is her anchor—it’s how she humanizes herself and keeps engagement high.

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She often builds tweet threads or responds to her own posts to simulate conversation. This keeps users scrolling through her timeline and increases time spent on her content. Her audience knows they can count on her for a quick laugh or relatable eye-roll moment every day.

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Strategically, this platform allows her to test audience sentiment. If a joke or idea lands well on X, it often informs longer-form TikTok or Instagram content. It’s her test kitchen for creativity, and she treats it as such—with spontaneity, humor, and frequent updates.

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• Username: @lifeof_jaliyah
• Influence Score: 87.7/100
• Followers: 783.3K
• Activity: 9.7 Tweets/week
• Engagement Rate: 0.79%
• Growth: 0%
• Average Engagement: 6.2K
• Posting Habits: Daily at 1 PM EST

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Instagram Strategy: Family Moments and Brand Aesthetics

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Instagram serves as Jaliyah’s visual portfolio, combining curated family portraits, beauty shots, and brand collaborations. It’s her platform of record for major moments—like Easter photos or beauty sponsorships. The tone is still casual, but the production quality is notably higher than her other platforms.

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She posts less frequently here—around twice a month—but every post is intentional. Whether it’s a carousel of family photos or a single makeup look, each upload feels polished and purposeful. These posts often double as soft brand endorsements, featuring tagged products or looks.

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Her partnership with Fashion Nova is a recurring visual motif. She integrates fashion content subtly, never overshadowing her identity as a mother and lifestyle creator. This makes brand promotions feel natural and trustworthy. Her authenticity translates well to sales-driven posts.

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While her posting frequency is low, the impact per post is high. Her average views (530.8K) and engagement rate (6.35%) speak to a highly loyal audience. Her Instagram strategy is less about volume and more about value—a calculated visual presence that builds credibility and converts.

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• Username: @jaliyahhhhmaaa
• Influence Score: 83.2/100
• Followers: 325.2K
• Activity: 1 Post/month
• Engagement Rate: 6.35%
• Growth: 0%
• Average Engagement: 20.6K
• Posting Habits: Twice a month at 7 PM EST

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YouTube: Family-Centric Vlogs with Loyal Audience Roots

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Jaliyah Anderson’s YouTube channel offers a more intimate side of her content, featuring long-form vlogs, family updates, and lifestyle videos. Her channel became a space for deeper storytelling, often featuring life with her partner and kids in unfiltered, real-life settings. Though not as active as her TikTok or X platforms, her existing YouTube videos continue to attract loyal viewers who crave longer, narrative-driven content. Her visual tone remains consistent with her personal brand: raw, humorous, and family-first.

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Despite a slowdown in uploads, Jaliyah maintains a solid YouTube following of 1.35K subscribers. She averages around 0.2 videos/month, mostly uploading life updates, pranks, and Q&As. The channel shows signs of stability, but growth has stalled with 0% increase in the past 30 days. Still, her past content continues to bring in 10.1K average views per video, indicating a lasting appeal and audience trust.

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• Username: @jaliyahmonet6378
• Influence Score: 75.2/100
• Followers: 581K
• Activity: 0.2 videos/month
• Engagement Rate: 0.13%
• Growth: 0%
• Average Engagement: 59
• Posting Habits: Once every 6 months at 11 PM EST

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Jaliyah Monet's Social Media Influence Summary

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Jaliyah Anderson ranks in the Top 1% of TikTok creators in the U.S. and worldwide, reflecting her viral resonance and consistent performance. In the Motherhood category, she also ranks in the Top 1% nationally and Top 25% globally, making her one of the leading influencers in this niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Motherhood, Humor, and Everyday Glam with Authenticity

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Jaliyah’s content strategy is centered on honesty, relatability, and storytelling. She blends parenting humor, lifestyle routines, and beauty showcases into a cohesive feed that resonates strongly with young moms and women navigating family life.

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Reachability and Partnerships

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Jaliyah’s content style—safe, cheerful, and minimally political—makes her a perfect fit for brand partnerships, especially in the lifestyle, fashion, and beauty sectors. She has an ongoing collaboration with Fashion Nova, tagged five times in recent content, reflecting her success with high-visibility campaigns.

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Her audience trust and storytelling approach make her particularly effective for sponsored posts that require authenticity. According to campaign readiness data, she’s likely to accept collaborations that match her tone—making her highly approachable for brands aiming to connect with real families.

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Conclusion: Building Influence Through Realness, Relatability, and Community Connection

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Jaliyah Anderson is more than just a content creator—she’s a relatable voice in parenting, beauty, and modern motherhood. With a dedicated audience across TikTok, X, and Instagram, she continues to elevate her brand through humor, honesty, and consistency. Her influence is both measurable and meaningful, positioning her as one of the most promising lifestyle creators of her generation.

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