Who is Jordan Mae Williams aka JustJordan33?

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Jordan Mae Williams: Capturing College Life with Humor, Heart, and High Engagement

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Jordan Mae is a lifestyle and video entertainment creator whose rise began with consistent, relatable content about her daily routines, student life, and family interactions. A BYU student, she uses her platform to share everything from dorm life quirks to beauty routines and spontaneous campus adventures. Her content reflects her grounded perspective and reflects the values of a college-age audience looking for creators who feel both polished and familiar.

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What sets Jordan apart is her commitment to clean, cheerful storytelling. She avoids sarcasm and shock value, favoring thoughtful takes on young adult milestones—like exams, time management, and skincare challenges. Her tone remains upbeat but realistic, earning her a community that spans from high schoolers to college graduates who see themselves in her videos.

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Across platforms, Jordan’s style is refreshingly non-performative. She’s expressive without being over-the-top, and intentional with how she frames brand collaborations—often connecting them to moments in her routine, like organizing her dorm or prepping for a trip. Her collaborations with CASETiFY and Cetaphil US show how she uses product placements naturally, weaving them into vlogs and recaps.

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She has also built a strong network of fellow family and lifestyle creators, especially through her connections to ThatYouTub3Family. Her identity as both an independent student and a member of a larger creator circle gives her the flexibility to scale content across solo and group formats. It’s this mix—personal diary and professional creator—that drives her audience loyalty.

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An Influencer Active on Social Media

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Jordan Mae Williams is active across TikTok, YouTube, Instagram, and X, with TikTok and YouTube as her two most impactful platforms in terms of audience size and engagement.

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Jordan Mae Williams' Social Media Strategy Analysis

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TikTok: College Relatability in Bite-Sized Formats

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Jordan Mae’s TikTok strategy centers on college-life scenarios, where she documents dorm routines, campus errands, and weekend vlogs in short, edited clips. She posts around 2.4 videos per week, with a storytelling tone that reflects her experience as a BYU student. Her most popular TikToks highlight relatable frustrations, such as time management and shared space dynamics, usually delivered with playful commentary and light music overlays. Her signature tone avoids sarcasm, instead focusing on clean humor and personal insight.

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She often uses original audio or soft background tracks, avoiding TikTok’s trend-heavy landscape in favor of consistent, brand-safe storytelling. Her video captions are structured like casual narrations, sometimes including timestamps or location notes to mimic a digital journal format. Recurring themes include packing for a trip, organizing her apartment, or catching up on schoolwork—each delivered as a standalone slice of life. The simplicity of her content style is what builds trust among viewers.

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Her average video earns 409.6K views and 26.8K engagements, with a 0.58% engagement rate, which is notable given her 4.6M following. She doesn’t rely on flashy transitions or voice effects; instead, she captures her environment in real time, often talking directly to the camera. This low-friction format fits her lifestyle as a full-time student and helps her maintain regular output. Her tone is grounded and visually steady, with minimal filters or distracting edits.

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Brands like CASETiFY and Cetaphil US have benefitted from placements in TikToks tied to real routines—e.g., “What’s in my college bag?” or “Morning prep before midterms.” These moments feel organic, often positioned at the start or middle of a clip without interrupting the story arc. Her college audience is highly responsive to these lifestyle integrations, which often mimic recommendations rather than direct promotions. This natural embedding is the core strength of her TikTok strategy.

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• Username: @justjordan33
• Influence Score: 87.8/100
• Followers: 4.6M
• Activity: 2.4 videos/week
• Engagement Rate: 0.58%
• Growth: 0%
• Average Engagement: 26.8K
• Posting Habits: Twice a week at 11 AM EST

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YouTube: Longer-Form Storytelling with Steady Legacy Views

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Jordan’s YouTube channel is structured around longer-form content, often featuring solo vlogs, family challenges, and event recaps. She uploads about 3.6 videos per month, with each video receiving an average of 26K views. Her channel leans into the comfort-viewing category, with content that includes “Spend the day with me” videos, haul-style reviews, and sibling challenges with ThatYouTub3Family. These videos typically run between 10–20 minutes and follow a steady, structured arc.

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Her intro sequences often begin with casual greetings and light updates, followed by multi-scene edits with voiceovers or direct-to-camera check-ins. There’s minimal use of music stings or rapid cuts, favoring smooth transitions and soft ambient sound. The videos are visually clean and take place in locations her audience is familiar with—her home, college apartment, or outdoors in Utah. She doesn’t script heavily but instead narrates as she goes, enhancing the authenticity of each video.

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Jordan avoids clickbait titles or emotionally manipulative thumbnails, instead sticking to calm descriptions like “A Day in My Life as a College Student” or “Trying New Products I Love.” Sponsored segments are often introduced within the first five minutes, with subtle on-screen prompts and consistent brand voice. Her YouTube engagement rate of 0.06% is modest due to the scale of her following but reflects a loyal viewer base that values long-form continuity over high-volume interaction.

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Her presence on YouTube has become a steady pillar of her identity, especially with a younger audience who grew up watching her and now follow her college journey. She frequently revisits popular video formats from earlier years, updating them with her current life stage—this continuity is key to retaining longtime subscribers. YouTube serves as her storytelling hub and provides a stable space for evergreen content that performs well across time.

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• Username: @JustJordan33
• Influence Score: 74.7/100
• Followers: 2.2M
• Activity: 3.6 videos/month
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 1.2K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Highlights, Behind-the-Scenes, and Visual Consistency

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Jordan Mae’s Instagram is her most visually structured platform, where she shares polished reels, static photos, and branded collaborations. She posts around 10 times per month, mixing everyday moments with content about routines, birthdays, and product features. Her feed has a bright, cheerful aesthetic, often using pastel tones, natural light, and clean framing. She doesn’t flood her followers with content, instead choosing posts that feel meaningful or visually distinct.

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Her highest-performing posts often involve milestone events—like her 23rd birthday or travel updates—where she includes friendly, personal captions that invite engagement. While her videos draw viewers in, her photos build visual cohesion, reinforcing her approachable yet put-together image. Her 4.58% engagement rate is high for someone with a 447K following and reflects how much her audience values clarity and visual warmth.

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Product placements on Instagram are intentional and often relate to personal care or student life. For instance, brand mentions like CASETiFY appear in casual unboxings or “favorite things” reels, always accompanied by commentary about why she actually uses the product. Jordan does not use aggressive CTAs or repetitive hashtag placements, instead trusting that authenticity will guide conversions. This soft-sell approach keeps followers engaged without triggering content fatigue.

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She posts at 11 AM EST, timing content for overnight or early-morning visibility—ideal for younger users who check Instagram first thing in the day. Her consistency helps reinforce her image as dependable and honest, which is why her content performs even without trending hooks or giveaways. Instagram complements her YouTube and TikTok presence by offering a clean, digestible feed for new followers and brands alike.

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• Username: @justjordan33_
• Influence Score: 89.9/100
• Followers: 447.2K
• Activity: 10 posts/month
• Engagement Rate: 4.58%
• Growth: +4.17%
• Average Engagement: 20.5K
• Posting Habits: 3 times a week at 11 AM EST

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X (Twitter): Legacy Profile with No Ongoing Use

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Jordan’s X account (@justjordan33_) is inactive, with no new posts in the last four years and zero recent engagement. While it still has 13.8K followers, there is no attempt to revitalize the platform through reposts or brand mentions. Her growth has declined by -0.08%, confirming its disconnection from her broader content ecosystem. For now, it exists solely as a historical touchpoint for early followers.

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Previously, she may have used Twitter to share video links or casual life updates, but the lack of ongoing use shows a shift in platform focus. Her audience is more visually oriented and skews younger, aligning better with TikTok and Instagram. Without visual storytelling capabilities or strong brand alignment, X has little relevance to Jordan’s current digital identity. There’s no evidence of future reactivation, and all engagement metrics are now static.

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• Username: @justjordan33_
• Influence Score: 8.3/100
• Followers: 13.8K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.08%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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JustJordan33's Social Media Influence Summary

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Jordan Mae Williams holds a Favikon Influence Score of 9,031 points, ranking in the Top 1% across all her primary categories. She is currently #3,139 on Instagram US and #511 in Video Entertainment US, showing her strong national influence. Globally, she ranks in the Top 25% for both Instagram and video entertainment, confirming her expanding reach. These rankings highlight her authority in lifestyle and college-related content, backed by consistent engagement and relatable storytelling.

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Learn more about the Favikon Methodology here

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Content Strategy: Clean Campus Life with Brand-Ready Vibes

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Jordan Mae’s content is characterized by its consistency, cleanliness, and connection to young adult life. She doesn’t chase extremes or heavy drama—her tone stays positive and her visuals stay bright. Whether she’s testing a product, packing for class, or trying a new skincare routine, she remains grounded in student reality. Her product mentions feel situational, not scripted. Collaborations with Cetaphil US and CASETiFY are folded into daily routines, like “what’s in my bag” or “dorm essentials” videos. She excels at soft-sell content that doesn’t disrupt her brand narrative, which is why she’s become a favorite for lifestyle and beauty brands targeting younger demographics.

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Reachability and Partnerships

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Jordan Mae Williams is highly reachable for lifestyle, beauty, and college-focused campaigns, especially on TikTok and Instagram, where she maintains consistent engagement and brand-safe content. She integrates products like Cetaphil and CASETiFY directly into daily routines—such as dorm packing or skincare prep—making placements feel authentic to her life as a student. Her posting rhythm, averaging three times a week at 11 AM EST, aligns well with brands targeting early scroll behavior among Gen Z. She prefers collaborations that fit her routine-based storytelling, avoiding disruptive ad formats.

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Her audience skews young, with a strong base of college-age viewers who follow her for relatable updates and clean aesthetic content. This makes her an ideal partner for dorm-friendly products, academic tools, and casual beauty essentials. She responds well to long-term collaborations, as shown by her repeat mentions of ThatYouTub3Family and skincare partners. Her visual consistency and soft-sell delivery give brand messages high retention without relying on hype or urgency.

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Conclusion: Documenting Real Life with College-Era Clarity

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Jordan Mae Williams has carved out a clear and consistent lane in the lifestyle and college content space. Her mix of TikTok humor, YouTube storytelling, and Instagram polish positions her as a go-to creator for brands and audiences alike. With top-tier rankings, safe content, and a highly relatable voice, she continues to set the standard for what it means to be a creator in your early twenties—real, engaging, and right on time.

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