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Who is Jungmin Kang aka Snoopslimes?
Snoops Slimes is a trailblazing name in the niche market of slime products. Known for their inventive and engaging content, this brand has cemented its position as a leader in the online slime community.

Snoops Slimes: Revolutionizing the Online Slime Community with Creativity and Engagement
Snoops Slimes was founded with a vision to redefine how people view and experience slime. What began as a creative hobby has transformed into a global phenomenon, captivating millions of fans with imaginative designs and textures. From glitter-filled slimes to those inspired by popular themes, Snoops Slimes continuously pushes the boundaries of creativity in a niche market. The brand's passion for delivering high-quality products has garnered them a loyal following and cemented their position as a leader in the online slime community.
At the heart of Snoops Slimes is a commitment to community engagement and interaction. Through platforms like TikTok, Instagram, and YouTube, they connect with fans by sharing behind-the-scenes glimpses, participating in trending challenges, and encouraging feedback from their audience. The brand frequently hosts giveaways, encouraging fans to engage with their content and become part of the growing Snoops Slimes family. Their ability to foster a sense of community has been instrumental in their rise to prominence.

One of Snoops Slimes' most defining features is their emphasis on innovation and storytelling. Each slime release is meticulously crafted, often themed around seasons, popular culture, or fan-favorite ideas. For instance, collaborations with iconic brands such as Laika Studios have introduced exclusive slime collections inspired by beloved characters and stories. This blend of creativity and collaboration has allowed them to stay fresh and relevant while appealing to a wide demographic of fans.
In addition to their exceptional content strategy, Snoops Slimes has also embraced a multi-platform approach to reach their audience. From TikTok’s trending challenges to Instagram’s visually appealing reels and YouTube’s in-depth tutorials, the brand ensures there’s something for everyone. Their consistent posting schedule and high-quality visuals demonstrate their dedication to delivering value to their audience. With a focus on delighting fans and maintaining authenticity, Snoops Slimes has become a beacon of creativity and inspiration in the online slime community.
An Influencer Active on Social Media

Snoops Slimes has a commanding presence on three major platforms: TikTok, Instagram, and YouTube. Each platform serves as a critical touchpoint for their community-focused strategy, creating a seamless experience for slime enthusiasts.
Snoops Slimes' Social Media Strategy Analysis
TikTok: The Epicenter of Creative Engagement

TikTok is Snoops Slimes' most influential platform, boasting an impressive 4.6 million followers. Known for its short-form, highly engaging content, TikTok allows the brand to showcase their slimes in creative and visually captivating ways. From ASMR videos to trending challenges, Snoops Slimes leverages the platform’s fast-paced nature to create content that appeals to younger audiences. Their posts are not just about selling products—they aim to provide a sensory experience that leaves viewers mesmerized.
The brand's use of trending audio and challenges ensures they stay relevant and top-of-mind for their audience. By participating in viral trends, they successfully blend their product offerings with pop culture, keeping their content fresh and exciting. Fans often engage by recreating these challenges or commenting on videos, fostering a sense of community. This level of interaction has been critical in maintaining their position as a leader in the niche slime market on TikTok.

Consistency plays a significant role in their TikTok strategy, with an average of 6.7 videos posted per week. These videos vary from product showcases to behind-the-scenes looks at their slime-making process. The brand also uses TikTok to promote their giveaways and subscription boxes, encouraging viewers to follow their page and interact with their posts. By sticking to a daily posting schedule, Snoops Slimes keeps their audience engaged and coming back for more.
Despite their massive following, Snoops Slimes maintains an approachable and authentic tone, which resonates with fans. Whether it's responding to comments or creating videos based on fan suggestions, they demonstrate a genuine interest in their community. This relatability, combined with their high-quality content, has made TikTok the cornerstone of their marketing strategy and a vital driver of their growth.
- Username: @snoopslimesofficial
- Influence Score: 88.4/100
- Followers: 4.6 million
- Activity: 6.7 videos/week
- Engagement Rate: 0.43%
- Growth: 0% over the past month
- Average Engagement: 19.8K likes/comments per video
- Posting Habits: Everyday at 8 PM EST
YouTube: Long-Form Content That Captivates

YouTube serves as a platform for Snoops Slimes to dive deeper into storytelling and tutorials. With 2.6 million followers, they utilize this space to showcase the intricate details of their slime designs, share behind-the-scenes footage, and provide in-depth tutorials. This long-form content allows fans to develop a closer connection with the brand, as they get a glimpse into the creativity and effort behind each slime creation.
One standout aspect of their YouTube strategy is their use of Shorts, a format that mimics TikTok’s short, engaging videos. Shorts have become a key growth driver for the channel, helping them attract new subscribers while maintaining engagement with existing fans. This multi-format approach ensures that Snoops Slimes caters to a diverse audience, from casual viewers to die-hard slime enthusiasts. Shorts regularly go viral, increasing their reach and visibility.

The brand’s consistency in posting—twice a month at 8 PM—reflects their commitment to maintaining high-quality production values. Videos are thoughtfully crafted, from eye-catching thumbnails to engaging content that keeps viewers hooked. Whether it’s a "Can You Find the Slime Imposter?" challenge or an in-depth ASMR video, their content reflects their dedication to providing value and entertainment to their audience.
YouTube also acts as a hub for promoting their products and events, such as subscription boxes and restock updates. Snoops Slimes ensures their videos include calls-to-action that drive traffic to their website. By balancing entertainment and promotion, they’ve turned their YouTube channel into a powerful tool for community-building and sales.
- Username: @Snoopslimes
- Influence Score: 91/100
- Followers: 2.6 million
- Activity: 3.9 videos/month
- Engagement Rate: 0.02%
- Growth: +3.11% (+78.7K new followers last month)
- Average Engagement: 510 likes/comments per video
- Posting Habits: Twice a month at 8 PM EST
Instagram: A Visual Hub for Slime Lovers

Instagram is the perfect platform for Snoops Slimes to showcase their visually stunning content. With 2 million followers, the brand uses this platform to share aesthetically pleasing photos and reels that highlight the intricate details of their slimes. From close-up shots of unique textures to videos demonstrating how the slimes are used, Instagram allows Snoops Slimes to capture their audience's attention and imagination.
Reels are a significant part of their Instagram strategy, often featuring trending music and engaging visuals. These short-form videos help the brand stay relevant and drive engagement, as followers frequently comment, share, and save these posts. Snoops Slimes also uses Instagram Stories to give fans behind-the-scenes glimpses and promote upcoming product releases, fostering a deeper connection with their audience.

Their posting frequency—17 posts per month—ensures that they stay top-of-mind while maintaining a steady flow of content. Posts often revolve around themes, seasonal drops, or collaborations, such as their popular partnership with Laika Studios. By aligning their Instagram strategy with broader marketing campaigns, Snoops Slimes ensures a cohesive brand message across all platforms.
Instagram also serves as a platform for community engagement, with the brand regularly responding to comments and reposting user-generated content. This two-way interaction helps create a loyal fanbase while reinforcing Snoops Slimes' image as a relatable and approachable brand. Their visually-driven strategy makes Instagram an integral part of their overall social media presence.
- Username: @snoopslimes
- Influence Score: 89.8/100
- Followers: 2 million
- Activity: 17 posts/month
- Engagement Rate: 0.44%
- Growth: +0.1% (+2K new followers last month)
- Average Engagement: 8.7K likes/comments per post
- Posting Habits: Daily at 8 PM EST
Snoops Slimes' Social Media Influence Summary

Snoops Slimes holds an impressive Favikon Authority Score of 9,190, positioning them as a leading voice in the slime niche and beyond. On YouTube, they rank in the Top 1% of U.S. creators, while globally, they’re in the Top 25% across platforms.
Content Strategy: Creativity Meets Consistency
Snoops Slimes’ content strategy revolves around three pillars: creativity, engagement, and community-building. By combining unique visual aesthetics with trending formats (like ASMR videos), they keep their audience hooked. Their content often inspires viewers to engage directly, whether through comments, challenges, or purchasing the showcased slimes.
Reachability and Partnerships

Snoops Slimes has achieved a status where their reachability is classified as "very difficult", making them an exclusive and sought-after partner for collaborations and sponsorships. With an estimated sponsored post cost of $9,000, partnering with Snoops Slimes comes with a premium price tag, but this reflects the immense value they bring to campaigns. Their influence spans millions of loyal followers across TikTok, Instagram, and YouTube, ensuring that any collaboration reaches a highly engaged audience.
The exclusivity of Snoops Slimes’ brand means they are selective about their partnerships, choosing to align only with brands that fit their niche and values. Recent collaborations, such as their partnership with Laika Studios, showcase their ability to create unique and impactful campaigns. These partnerships often include exclusive slime collections inspired by the collaborating brand, ensuring that the products resonate with both audiences. This alignment ensures not only a promotional boost but also long-term engagement from fans.

A key factor in their high reachability difficulty is their ability to consistently create authentic and engaging content. Whether it’s a collaboration with a popular franchise or a themed product launch, Snoops Slimes ensures their campaigns blend seamlessly with their usual style. This commitment to authenticity makes their sponsored posts feel natural, driving better engagement and fostering trust with their audience. Brands seeking to collaborate with Snoops Slimes are guaranteed a partnership that goes beyond simple promotion.
Despite their exclusivity, Snoops Slimes maintains strong relationships with their community, making them an ideal partner for brands looking to connect with a younger, trend-savvy audience. Their collaborations often include interactive elements, such as polls or giveaways, that encourage direct participation from fans. This ability to generate organic engagement further solidifies their position as a premium partner in the influencer marketing space, combining creativity, authenticity, and unparalleled reach.
Conclusion: A Masterclass in Digital Marketing
Snoops Slimes exemplifies how creativity, consistency, and community engagement can transform a niche product into a global sensation. By mastering platforms like TikTok, Instagram, and YouTube, they’ve built a loyal fanbase and set a high benchmark for digital content strategies. As they continue to innovate and connect with fans, Snoops Slimes proves that the simplest ideas can create the biggest impact when executed with passion and precision.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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