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Who is Kaydee Church?
Kaydee Church has carved a niche for herself as a family-centric culinary creator and lifestyle influencer. With strong engagement on TikTok and Instagram, her content revolves around cooking tutorials, family moments, and lifestyle storytelling.



Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Kaydee Church: Bringing Family-Centered Cooking to TikTok with a Personal Touch
Kaydee Church is a U.S.-based content creator who specializes in family-focused cooking videos with a personal, everyday touch. Her videos often feature her young daughter, Luna, adding authenticity and emotional connection to her culinary content. Unlike many creators, Kaydee blends parenting and cooking seamlessly, capturing candid moments in the kitchen that reflect real family life. This mix of relatability and routine has made her especially popular among young parents and home cooks.
Her content focuses heavily on practical, easy-to-follow recipes, often involving her daughter in the process, such as teaching her how to make breakfast. These clips are not only instructional but emotionally engaging, giving followers both value and warmth in every video. Her cooking style leans toward approachable home meals rather than gourmet or complex dishes, which resonates strongly with her U.S.-based audience. She avoids stylized performances, favoring natural lighting, casual attire, and minimal editing.

Kaydee’s success is built on routine and consistency. She posts nearly every day at specific times—6 PM EST on TikTok and 5 PM EST on Instagram—suggesting a disciplined workflow aligned with her audience's habits. Her audience recognizes and expects these posts, which helps with algorithmic visibility and audience retention. Few creators in her niche are this structured with content timing, making her stand out in terms of reliability.
She has already partnered with kitchenware brand HexClad, highlighting her ability to integrate sponsored content organically without compromising authenticity. Her family-first approach adds credibility to product placements, especially those related to cooking and parenting. With high engagement rates and rapid follower growth, Kaydee offers brands a rare mix of reach and trust. Her content is a genuine reflection of her daily life, which is why it resonates so effectively.
An Influencer Active on Social Media

Kaydee has a powerful reach on TikTok and Instagram, backed by a modest presence on YouTube. Her total audience exceeds 3.3 million followers, with TikTok leading the charge.
Kaydee's Social Media Strategy Analysis
TikTok: Kaydee’s Main Stage for Family-Friendly Cooking

Kaydee’s TikTok content is grounded in her daily life as a young mother, often filming in her own kitchen with her daughter Luna. Her cooking tutorials aren’t overly polished — they include background noise, laughter, and kid interruptions — which adds to their charm. This approach makes her feel like a peer to her audience rather than an influencer. She builds trust by staying real and showing the imperfect side of parenting and cooking.
Her videos typically showcase quick recipes, breakfast routines, and light-hearted food hacks, often with Luna actively helping. The genuine mother-daughter dynamic sets her apart from creators who simply perform for the camera. This consistency in family-driven food content resonates with her 2.7 million followers. The use of Luna as an active participant is not a gimmick — it’s part of her everyday reality, and her followers connect with that honesty.

Kaydee’s posting schedule is clockwork-consistent: she uploads almost daily at 6 PM EST, a time likely tailored for parents starting their day. This discipline not only boosts algorithm favorability but also builds routine with her viewers. Over 430K new followers joined her in the last 30 days, showing the effectiveness of her timing and content rhythm. Her content’s cadence feels habitual and accessible — like catching up with a friend each morning.
Her sponsored content blends seamlessly into her usual videos. In one example, she uses a HexClad pan in the same casual, in-motion style as her unsponsored clips. There's no flashy transition or ad-like pitch — the product is part of her routine, just like anything else in her kitchen. This format avoids alienating viewers and keeps brand trust high, a key reason she is well-suited for family-friendly brand partnerships.
- Username: @kaydeechurch
- Influence Score: 97.1/100
- Followers: 2.7M
- Activity: 6.8 videos/week
- Engagement Rate: 9.36%
- Growth (30 days): +18.95%
- Average Engagement (30 days): 252.7K
- Posting Habits: Everyday at 6 PM EST
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Instagram: A Strong Secondary Platform

On Instagram, Kaydee focuses on more curated but still personal lifestyle content, including reels and photo carousels featuring meals, her daughter, and family updates. While her TikTok is raw and fast-paced, her Instagram posts are slightly more composed, offering visual storytelling. For example, her recent pregnancy announcement photo with ultrasound images and baby shoes drew nearly 100K likes in a day. Her audience is invested in her life milestones, not just her recipes.
Instagram stories and reels often complement her TikTok clips — shorter, polished edits or static updates that let followers feel included in her day. She doesn't rely on trends or aesthetics for engagement. Instead, her visuals center on her identity as a young mother and homemaker, which keeps her content specific and consistent. The emotional pull of her posts comes from familiarity and ongoing narrative.

Her activity rate — 14 posts a month — reflects consistency without content fatigue. She uploads daily at 5 PM EST, slightly ahead of her TikTok routine, possibly targeting viewers during their early scroll window. With a 10.68% engagement rate, she’s clearly speaking to an invested audience that prioritizes connection over novelty. While her follower growth is currently flat, her community engagement remains strong.
Instagram also plays a key role in building long-term narrative arcs. For instance, her pregnancy reveal wasn’t a TikTok challenge — it was an intimate photo drop on Instagram. She uses the platform to mark significant life events, like birthdays, holidays, or partnerships, giving brands a stable, heartfelt context to integrate into. Her brand fit here leans more toward long-form visual storytelling than viral trend-jumping.
- Username: @kaydeechurch
- Influence Score: 89.1/100
- Followers: 631.2K
- Activity: 14 posts/month
- Engagement Rate: 10.68%
- Growth (30 days): 0%
- Average Engagement (30 days): 67.4K
- Posting Habits: Everyday at 5 PM EST
YouTube: Minimal Presence

Kaydee’s YouTube channel is currently inactive, with no new uploads in over three weeks and only 5.8K subscribers. It’s the only platform where she shows zero engagement and growth. This suggests that YouTube has not been part of her active content strategy and is likely deprioritized due to her success on short-form platforms. Her audience seems to prefer her bite-sized, daily content over long-form videos.
There are no recent signs of experimentation or repurposing TikTok/Instagram content on YouTube. This gap shows a clear strategic decision: she is not trying to cover all platforms just for presence. Instead, she is focusing where her audience actually responds. Given her niche in parenting and cooking, it's likely that viewers prefer the quicker, scrollable format of TikTok and Instagram over sit-down video content.

The branding on her YouTube remains consistent with her overall identity, but the lack of uploads limits its potential. Her absence from the platform reflects a selective approach, possibly to maintain quality and energy on her core channels. This decision might also stem from the time and editing commitment YouTube demands — a contrast to her spontaneous, real-time content style elsewhere.
Unless she repurposes her most popular TikToks or life milestones into longer storytelling videos, her YouTube channel will likely stay dormant. However, if she ever transitions into more structured content — like full recipe walkthroughs or branded family vlogs — YouTube could provide room for deeper monetization. For now, it's more of a placeholder than a growth engine.
- Username: @kaydeesuechurch
- Influence Score: 46.3/100
- Followers: 5.8K
- Activity: 0 videos/month
- Engagement Rate: 0%
- Growth (30 days): 0%
- Average Engagement (30 days): 0
- Posting Habits: Once a year at 7 PM EST
Kaydee Church’s Social Media Influence Summary

Kaydee Church holds an impressive Favikon Influence Score of 9,357 points, placing her in the top 1% of creators on TikTok and in the Food Entertainment category both in the U.S. and globally. She ranks #52 on TikTok in the U.S. and #214 worldwide, with standout positions at #10 and #21 in U.S. and global Food Entertainment, respectively. These rankings highlight her strong engagement and rapid growth in the family-focused cooking niche.
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Content Strategy: Bright, Safe, and Casual
Kaydee's content is casual yet structured, balancing light-hearted parenting clips with practical cooking tutorials. She avoids political topics, maintains high brand safety standards, and communicates with a bright tone. Her most successful videos tend to feature her daughter, underlining the effectiveness of family-oriented content. She frequently uses humor, relatable parenting struggles, and product placements in a non-intrusive way.
Reachability and Partnerships

Kaydee is highly reachable for brand partnerships, particularly on TikTok and Instagram where she posts daily at fixed early-morning hours — 6 PM EST and 5 PM EST, respectively. This reliability makes her ideal for time-sensitive campaigns, especially those targeting stay-at-home parents or early risers. Her previous collaboration with HexClad Cookware shows she can integrate branded products naturally into her family cooking routines. She doesn’t overuse sponsorships, which helps preserve trust and keeps branded content authentic.

She is most responsive to brands in the kitchenware, parenting, and family lifestyle sectors, aligning with her audience’s interests. Her content consistently features her daughter, which enhances relatability for products centered on young families. With high engagement rates and a casual content style, she provides strong visibility without overproduction. Her predictable posting habits and consistent aesthetic make her a low-risk, high-impact choice for long-term brand relationships.
Conclusion: Building a Loyal Audience Through Consistency, Family, and Everyday Moments
Kaydee Church has built a strong digital identity by blending parenting and culinary content. With top-tier engagement on TikTok and Instagram, she's proven herself to be a high-impact influencer with clear branding, strong audience loyalty, and excellent potential for family and food-related partnerships. Her casual tone, safe content, and structured posting schedule make her a dependable choice for brands seeking reach and authenticity in the family-focused culinary space.
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