Who is Kayli Boyle?

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Kayli Boyle: Celebrating Self-Care with Beauty Content Rooted in Authenticity

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Kayli Boyle is a U.S.-based beauty and lifestyle creator recognized for her natural approach to haircare, nail art, and personal wellness. With over a million followers on TikTok, she has cultivated a loyal audience drawn to her relaxed, aesthetic-driven content. Her posts center around themes of self-care, personal growth, and embracing individuality. Whether it’s a hair transformation or a nail tutorial, her content reflects both creativity and consistency.

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She began her content journey by sharing casual beauty routines that quickly resonated with a Gen Z audience looking for authenticity over perfection. Kayli’s ability to document relatable moments, like growing out her hair or trying new beauty tools, has turned everyday self-care into highly engaging content. This organic growth has made her a go-to influencer for brands seeking authentic voices in beauty and lifestyle. She’s not just a creator—she’s part of her audience’s daily routine.

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What sets Kayli apart is her balance of visual polish with emotional accessibility. Her TikToks and YouTube videos don’t rely on heavy production but rather emphasize storytelling, warmth, and personality. She's candid about her beauty evolution and often revisits past looks, creating a sense of continuity that followers appreciate. Her aesthetic remains consistent: soft lighting, natural colors, and a calm, confident tone.

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Beyond her content, Kayli has forged partnerships with well-regarded brands like Djerf Avenue and Rhode Skin, reflecting her influence in the industry. She’s selective with collaborations, favoring products and services that align with her values and audience’s expectations. Her network map includes fashion designers and global beauty companies, signaling her position in a growing creator ecosystem. As she continues to evolve, Kayli Boyle represents a new era of relatable, visually consistent beauty influencers.

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An Influencer Active on Social Media

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Kayli Boyle’s social presence is centered around TikTok and YouTube, where she inspires with haircare, nails, and relatable beauty tutorials.

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Kayli Boyle's Social Media Strategy Analysis

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TikTok Strategy: Aesthetic Relatability Meets Viral Trends

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Kayli’s TikTok presence (@kayli.boyle) is the heart of her online influence, with 1.1M followers and consistently strong video views. Her content style combines raw, natural lighting with trendy sounds and hashtags that appeal to Gen Z. Most of her posts are focused on hair appreciation, subtle beauty hacks, and nostalgic transformations. By incorporating popular audio clips and captions, she maintains both relevance and originality.

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She leverages her personal beauty journey to engage audiences through direct and informal storytelling. From celebrating her brown hair to zoom-ins on green eyes, Kayli’s posts capture attention with simplicity. These videos aren’t overproduced—they feel like real moments, which is central to her brand’s trust factor. Her followers often comment on the relatability and visual satisfaction of her hair content.

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Despite posting only about 1.8 videos per week, her average video views exceed 100K—proof of her algorithmic compatibility. TikTok’s short-form structure allows Kayli to test ideas quickly and adapt based on feedback. She focuses more on quality than quantity, with each post offering a specific visual or emotional appeal. This selective frequency contributes to her 1.25% engagement rate, which is solid for her niche.

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Her captions often include emojis and affirming messages, contributing to the platform’s community vibe. She doesn’t heavily rely on branded content here, which boosts trust and makes future partnerships more effective. Whether it’s a beauty affirmation or a “day-in-the-life” snippet, TikTok remains Kayli’s most influential touchpoint. It’s where she sets the tone for her overall brand identity.

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• Username: @kayli.boyle
• Influence Score: 84.3/100
• Followers: 1.1M
• Activity: 1.8 videos/week
• Engagement Rate: 1.25%
• Growth: 0%
• Average Engagement: 13.7K
• Posting Habits: Twice a week at 5 PM EST

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YouTube Strategy: In-Depth, Lifestyle-Driven Content

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Kayli’s YouTube channel (@kayliboyle) offers a slower, more personal form of content compared to her TikTok feed. She publishes around 2.1 videos per month, typically long-form, ranging from GRWM videos to DIY nail tutorials. This platform lets her share more detailed routines, giving her audience step-by-step breakdowns of her favorite beauty processes. Her calm voice and minimalist editing style build a sense of intimacy with her viewers.

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A standout video series includes her GRWM moments for birthdays and life updates, where she talks directly to the camera. Her YouTube engagement—while slightly lower than TikTok—demonstrates viewer commitment, especially among fans interested in technique and process. Her nail care content, in particular, is a frequent highlight that performs consistently well. Unlike her TikToks, these videos showcase Kayli’s expertise in a longer, value-driven format.

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Kayli utilizes YouTube to experiment with beauty challenges and celebrity-inspired routines, such as replicating Billie Eilish’s makeup. These videos diversify her content portfolio while keeping her core themes intact. Her average view count sits around 121K per video, with an average engagement of 7.2K—showing solid traction in an oversaturated platform. It’s clear that YouTube serves as her deep-dive platform for beauty storytelling.

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Brand mentions are more structured on this platform, often integrated seamlessly into tutorials or product reviews. Her authentic tone and soft-spoken delivery make YouTube a strong candidate for paid campaigns. With growth at +0.68% and regular content drops, she continues to build a loyal fan base here. This platform serves as her long-form credibility engine.

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• Username: @kayliboyle
• Influence Score: 82.5/100
• Followers: 804K
• Activity: 2.1 videos/month
• Engagement Rate: 0.9%
• Growth: +0.68%
• Average Engagement: 7.2K
• Posting Habits: Twice a month at 8 PM EST

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Instagram Strategy: Polished Reels and Personal Aesthetic

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Instagram (@kayli.boyle) is where Kayli showcases the most visually curated side of her brand. With over 223K followers, she shares polished photos, hair updates, and high-quality reels that reflect her beauty evolution. Instagram posts are less frequent—about 3 per month—but each is curated to maintain visual consistency. Her aesthetic leans soft, warm, and fashion-forward, highlighting her as both a creator and curator.

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A major strength on this platform is her ability to turn personal progress into inspiring content. One of her highest-performing reels showed a 19-month hair growth difference, resonating with followers tracking their own beauty journeys. These transformation stories help establish her as a lifestyle reference rather than just a content poster. Reels, in particular, provide high engagement without requiring heavy daily activity.

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Her captions often include emojis and short, confident phrases, adding playfulness and emotion to her brand voice. She focuses heavily on hair and face-forward shots, giving her feed a consistent and recognizable visual language. With an engagement rate of 3.26%—the highest across her platforms—Instagram highlights her connection to a core beauty-loving audience. This is where brand collaborations appear the most organic.

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Kayli tags brands selectively, often with product placements in reels or shout-outs in story content. Her posting time (3PM once per week) suggests an audience that interacts later in the day, possibly due to timezone skew or TikTok cross-promotion. Instagram acts as her visual portfolio, ideal for long-term beauty and fashion collaborations. It’s her brand’s editorial showcase.

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• Username: @kayli.boyle
• Influence Score: 78.8/100
• Followers: 223.5K
• Activity: 3 posts/month
• Engagement Rate: 3.26%
• Growth: -0.23%
• Average Engagement: 7.3K
• Posting Habits: Once a week at 3 PM EST

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Kayli Boyle's Social Media Influence Summary

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Kayli ranks in the Top 6% of TikTok creators globally, and in the Top 2% of Beauty Bloggers worldwide, based on the Favikon Influence Score system. Her engagement consistency and niche focus on hair and nail care make her a top-tier beauty content creator in her category.

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Learn more about the Favikon Methodology here

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Content Strategy: Aesthetic Authenticity Rooted in Real Routines

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Kayli’s content blends polished visuals with personal relatability. She avoids political topics, maintains a cheerful tone, and consistently creates brand-safe material. Most of her posts feature soft natural lighting, relaxed poses, and a blend of lifestyle and transformation narratives.

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Reachability and Partnerships

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Kayli has collaborated with respected beauty and fashion brands including Rhode Skin, Djerf Avenue, Steve Madden, and Billabong. These partnerships are often visible through tagged product integrations in tutorials or aesthetic-style shoutouts.

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She’s likely to accept sponsored posts and brand ambassadorships through video formats, especially on TikTok and YouTube. With a clear pattern of tagging brands multiple times, Kayli offers long-term partnership value and authentic audience influence—especially among young, beauty-conscious users.

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Conclusion: Kayli Boyle’s Visual Beauty Voice Shines Through Every Post

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Kayli Boyle stands out for her ability to consistently deliver highly visual, genuine beauty content that prioritizes hair and nail transformations. With her casual tone, consistent audience engagement, and proven brand collaborations, she’s a trusted voice for beauty marketers looking to connect with Gen Z consumers across TikTok, YouTube, and Instagram.

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