Who is Lexie Rainbolt aka Hair By Lexie?

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Lexie Rainbolt: Turning Hair Fails into Social Wins with Humor and Authenticity

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Lexie Rainbolt is a U.S.-based hairstylist and content creator whose personal brand thrives on candid storytelling and comedic edge. Embracing imperfection, she offers tutorials, vlogs, and commentary that highlight the not-so-glamorous side of the beauty industry.

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Her online persona is intentionally raw—she playfully labels herself as “the worst hairstylist you know”—and that bold branding works. By showing failed foils, personal challenges, and behind-the-scenes salon mishaps, Lexie flips the script on traditional beauty content, inviting followers to laugh, relate, and learn.

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Her tone is consistently informal and uplifting, which appeals to a young adult audience tired of polished perfection. Whether she’s joking about frying hair or celebrating minor wins, Lexie brings vulnerability and fun to every video. Her pet cat also makes regular appearances, adding charm to her personal brand.

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She’s partnered with brands like Redken and Uberliss, blending paid campaigns with her signature unfiltered voice. Lexie’s social content feels like a mix of comedy sketch and hair lesson, making her unique in the hairstyling creator landscape.

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An Influencer Active on Social Media

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Lexie speaks to English-speaking Gen Z and millennials who enjoy beauty content infused with humor, honesty, and hairstyling realism.

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Lexie Rainbolt's Social Media Strategy Analysis

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TikTok: Hair Tutorials with a Comedic Twist

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TikTok is Lexie’s top-performing platform, where she commands an audience of 845.6K followers. Her videos blend salon reality, humor, and hair education. She shares daily clips of foil disasters, dye jobs, and customer interactions—always paired with cheeky captions like “Oops” or “Why I can’t host.”

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She posts 8.7 videos per week, making TikTok her most active platform. With an average engagement rate of 1.31% and average views at 101.6K, Lexie sustains strong platform visibility. Despite a self-branded “worst hairstylist” tagline, her tutorials are clearly informed by real expertise, balancing comedic chaos with credible technique.

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Many of her top-performing videos exceed 300K–400K views and receive thousands of likes and comments, such as her fry-themed content or light-hearted reactions to salon blunders. Lexie has crafted a format that’s consistent: hair-focused visual punchlines backed by casual, confident editing.

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Her growth on TikTok remains modest (+0.08%), but her daily posting rhythm keeps her audience loyal. Lexie’s relatability, combined with fast-paced visuals and authentic storytelling, makes TikTok her comedic and educational hub.

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• Username: @lexierainbolt
• Influence Score: 87.6/100
• Followers: 845.6K
• Activity: 8.7 videos/week
• Engagement Rate: 1.31%
• Growth: +0.08%
• Average Engagement: 11.1K
• Posting Habits: Daily at 8 PM EST

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Instagram: Styled Chaos and Community Building

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On Instagram, Lexie maintains a smaller yet devoted audience of 262.5K followers, where she extends her TikTok personality into reels and bold static images. Her content ranges from hair transformations to meme-like posts showcasing her quirky salon reality.

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She posts 16 times per month, combining reels, carousel posts, and reposted memes. Her engagement rate here is slightly higher at 1.36%, and average engagement clocks in at 3.6K, with daily posts at 8PM. She’s active, consistent, and uses Instagram as her more curated but still comedic visual journal.

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Her Instagram strategy leans into humor without losing the hairstyling focus. One of her posts features a mock campaign photo with flames and hot tools behind her, reinforcing her “frying hair” branding. Lexie also uses product tags and shoutouts to Redken and Uberliss, showing integration of promotional content into personal storytelling.

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Unlike TikTok’s fast-scroll humor, Instagram gives Lexie space for stylized content and deeper engagement with her fanbase. Her visuals are sharper, captions a bit longer, but the tone remains laid-back and hilarious.

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• Username: @hairby.lexie
• Influence Score: 82.7/100
• Followers: 262.5K
• Activity: 16 posts/month
• Engagement Rate: 1.36%
• Growth: 0%
• Average Engagement: 3.6K
• Posting Habits: Daily at 8 PM EST

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YouTube: Underserved Potential for Personality-Driven Content

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Lexie’s YouTube channel is currently underdeveloped, with just 8.3K subscribers and limited recent activity. Her current posting rate sits at 0.7 videos per month, which positions the platform as her least prioritized. Compared to her robust presence on TikTok and Instagram, YouTube currently functions more as a content archive than a strategic engagement channel.

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Most of her YouTube Shorts are direct repurposes of TikTok clips, often without added value for the YouTube audience. As a result, her performance metrics are stagnant—0% engagement rate, no recorded average engagement, and flat viewer interaction. This limits her growth and visibility within YouTube’s discovery algorithm.

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Despite the low performance, YouTube offers untapped potential. Lexie’s comedic tone and behind-the-scenes salon content could translate well into longer videos, such as vlogs or episodic “hair fail” series. She has the brand personality to thrive in a format where creators often succeed by showcasing unfiltered, day-in-the-life experiences.

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If she invested in regular uploads and created tailored content for the platform—such as “A Day in the Life of the Worst Stylist” or extended client transformations—she could build a loyal subscriber base. YouTube would also offer Lexie more space for storytelling and deeper monetization opportunities through mid-roll ads, community posts, and partnerships.

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• Username: @Hairbylexie
• Influence Score: 19.3/100
• Followers: 8.3K
• Activity: 0.7 videos/month
• Engagement Rate: 0%
• Growth: +0.35%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Lexie Rainbolt's Social Media Influence Summary

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Lexie’s overall Favikon influence score is 3/5 (8,691 points). She ranks well in niche and national categories—Top 1% in U.S. Barbers & Hair Professionals, and Top 2–4% on TikTok worldwide and in the U.S. These rankings confirm her performance in both entertainment and professional subcultures.

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Content Strategy: Comedy Meets Cosmetology

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Lexie’s strategy is built on contradiction—she brands herself as chaotic while quietly delivering professional insights. She positions haircare as something fun, experimental, and approachable. This juxtaposition is what keeps followers engaged and coming back for more.

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Reachability and Brand Partnerships

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Lexie is open to and active in brand partnerships. She has tagged Redken 7 times, and also works with Uberliss and EVRY Jewels, seamlessly weaving promotions into her comedic content. Her pricing tier ($5K–$10K per post) matches her high-engagement TikTok presence and niche authority.

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Her brand radar includes Alfredo Lewis, Sadie Crowell, Kendra Matthies, and other niche beauty creators. This positions her well for co-branded or duo campaigns focused on haircare, humor, or youth lifestyle content. She is highly reachable, especially for beauty, salon tool, or personal care brands targeting Gen Z and millennial audiences who value authenticity and a dose of chaos.

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Conclusion: Lexie Rainbolt as the Internet’s Favorite “Worst” Hair Stylist

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Lexie Rainbolt is redefining what it means to be a beauty creator. With a blend of raw humor, self-awareness, and hairdressing knowledge, she has created a unique space for herself. Her growing TikTok and Instagram communities trust her not for perfection—but for personality.

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