Who is Luiz Phellipe?

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Luiz Phellipe: Inspiring Brazilian Audiences with Humor, Adventure, and Family-Friendly Content

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Luiz Phellipe is a prominent Brazilian YouTuber who became widely known as half of the "Rafa & Luiz" duo. His journey began with lifestyle videos and light entertainment content, quickly resonating with younger demographics across Brazil. With over 27 million YouTube subscribers in total between his projects, Luiz has turned casual storytelling into a large-scale community platform.

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Beyond YouTube, Luiz has expanded into Instagram and TikTok, diversifying his audience through short-form, playful content. His collaborations with Rafaella Baltar often showcase relationship dynamics, humor, and behind-the-scenes glimpses into milestone events. Luiz’s ability to maintain a cohesive brand voice across different formats has been key to sustaining visibility.

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One of Luiz’s standout traits is his commitment to presenting an adventurous yet relatable life narrative. His posts often involve family outings, theme park experiences, and humorous everyday challenges. This consistency has helped him build trust with parents and young viewers alike, solidifying his reputation in Brazil’s youth entertainment market.

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Luiz’s appeal extends into brand partnerships with companies like Beto Carrero World and Universal Destinations Brasil. His ability to blend promotional content into lifestyle narratives has enabled him to support campaigns without compromising authenticity. Luiz’s cheerful tone, family-friendly themes, and approachable image continue to fuel his growth.

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An Influencer Active on Social Media

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Luiz Phellipe connects with audiences across Instagram, YouTube, and TikTok, with Instagram currently serving as his most active platform.

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Luiz’s Social Media Strategy Analysis

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Instagram: Luiz Phellipe’s Most Active Platform

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On Instagram, Luiz Phellipe (@lipebigu) connects with 1.6M followers through playful updates and life milestones. He maintains a regular posting rhythm of nine posts per month, typically uploading twice a week at 4 PM EST. His posts center around family moments, collaborations with Rafaella Baltar, and updates on personal projects like Beto Carrero World promotions. His engagement rate of 1.6% and an average of 25.8K interactions per post show strong loyalty despite modest overall growth.

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Luiz strategically uses Instagram Stories to amplify his reach, sharing casual moments and behind-the-scenes glimpses that complement his main feed. His audience, largely Portuguese-speaking young families, resonates well with his bright and non-political tone. Carousel posts, short-form videos, and branded collaborations maintain a visually consistent, family-friendly brand image. The platform serves as a critical bridge between his YouTube legacy and new audiences discovering him through lifestyle content.

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In terms of growth, Instagram remains his most actively maintained platform despite slow numerical progress (+236 new followers in 30 days). His collaborative efforts with Rafaella Baltar are a major draw, and his network effect benefits from regular tags and features by other large Brazilian creators. His branding remains focused on positivity, personal milestones, and entertainment suitable for a broad, young demographic. Luiz positions Instagram as a lively portfolio for partnerships and fan interaction.

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Overall, Luiz’s Instagram activity reflects careful balance between brand partnerships and authentic personal storytelling. Whether celebrating engagements or promoting new projects, each post feels relatable and celebratory without forced sales messaging. The platform highlights his ability to stay relevant without oversaturating audiences, reinforcing his reputation as a trustworthy figure for family-oriented collaborations.

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• Username: @lipebigu
• Influence Score: 89.8/100
• Followers: 1.6M
• Activity: 9 posts/month
• Engagement Rate: 1.6%
• Growth: +0.01% (30 days)
• Average Engagement: 25.8K
• Posting Habits: Twice a week at 4 PM EST

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YouTube: A Dormant but Foundational Platform

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Luiz’s YouTube channel (@luizphellipe) has historically been his strongest asset but currently shows minimal activity. With 1.1M subscribers, the channel is updated less than once a year, with no growth or recent engagement recorded. His past content, heavily focused on entertainment, humor, and lifestyle series, helped establish a loyal fanbase that still recognizes him. Despite the inactivity, the channel retains its importance due to legacy views and historical collaborations.

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His older YouTube videos often showcased skits, travel vlogs, and humorous collaborations with Rafaella Baltar and their larger creator network. Many uploads were crafted with high production quality for the Brazilian entertainment niche, helping him carve out a memorable presence. Luiz used the channel not just for individual fame but also as a vehicle to build joint branding projects like "Rafa & Luiz." This dual branding allowed both partners to leverage overlapping audiences.

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• Username: @luizphellipe
• Influence Score: 22.5/100
• Followers: 1.1M
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: 0% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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TikTok: Dormant but Potentially Reactive Audience

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On TikTok (@luizphellipe10), Luiz holds a solid follower base of 2.4M, but activity has sharply declined with no new videos in over a month. The profile shows 0% growth and engagement, signaling that it is currently paused rather than a central content driver. Historically, Luiz’s TikTok content leaned into light humor, quick challenges, and collaborative clips with other Brazilian creators. His posts aligned with viral sounds and dance trends that appealed to a young, family-centered audience.

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During his active period, Luiz built momentum through strategic use of relatable skits and trend participation, often featuring family life as a fun and accessible theme. His casual tone and visual consistency reinforced the positive, adventurous persona he cultivated on other platforms. Posts performed especially well when tied to popular TikTok formats like point-of-view storytelling and transition challenges.

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Despite the inactivity, the account still serves as a reference point for fans who follow his larger content ecosystem. Many followers continue to access older clips and associate his TikTok presence with authenticity and humor. However, without new uploads, the account risks losing visibility in TikTok’s fast-moving recommendation algorithms.

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In short, Luiz’s TikTok today functions more as an archive of his earlier content style rather than a growth engine. Reigniting this platform could yield strong engagement quickly, given his established base and recognizable presence. For now, it remains a dormant but valuable piece of his broader brand infrastructure.

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• Username: @luizphellipe10
• Influence Score: 15.4/100
• Followers: 2.4M
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Luiz Phellipe’s Social Media Influence Summary

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Luiz Phellipe holds a Favikon Influence Score of 8,926 points, placing him among the top 1% of creators in Brazil’s youth and family entertainment space. He ranks #1,652 on Instagram Brazil, #15,278 on Instagram Worldwide, #453 in Video Entertainment Brazil, and #4,666 in Video Entertainment Worldwide. These rankings highlight Luiz’s strong visibility on Instagram and his growing influence through collaborative YouTube projects.

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Learn more about the Favikon Methodology here

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Content Strategy: Fun, Family, and Positivity

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Luiz Phellipe's content strategy revolves around playful storytelling, positive energy, and a family-oriented approach. His Instagram showcases life moments, theme park promotions, and adventures with his partner Rafaella Baltar. Each post is carefully styled to maintain an authentic, joyful tone, helping Luiz cultivate a loyal and diverse fanbase. His emphasis on adventures, relatable humor, and lighthearted celebrations has helped him secure brand deals without diluting his personal narrative. His activity rhythm and post timing are deliberate, aligning with when his audience is most active. The balance between personal life updates and occasional promotional campaigns has kept his engagement consistent even as his YouTube and TikTok presence declined. Looking ahead, revitalizing his other platforms could further strengthen his content ecosystem.

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Reachability and Partnerships

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Luiz Phellipe remains highly reachable for partnerships, especially through Instagram where his collaboration history is strongest. Brands like Jockey Plaza Shopping and Beto Carrero World have successfully engaged with him for lifestyle and event promotions. His audience is primarily Brazilian youth and families, aligning well with entertainment and tourism sectors. His twice-weekly Instagram posting habit ensures that brand content is timely and visible.

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Although his YouTube and TikTok activity is low, Luiz’s strong network ties with creators like Rafaella Baltar and the Rafa & Luiz channel amplify his reach. His content style — bright, family-centered, and free from political messaging — makes him a low-risk partner for brands seeking positive exposure. Luiz’s past promotions demonstrate a proven ability to weave advertisements into authentic storytelling. His existing brand collaborations reflect trust and repeated engagement from major entertainment companies.

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Conclusion: Luiz Phellipe's Upbeat Influence on Brazilian Youth Content

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Luiz Phellipe’s success story lies in his ability to fuse humor, lifestyle, and family-centered storytelling into an accessible digital presence. While his YouTube and TikTok channels currently show limited activity, his active Instagram community continues to thrive. With a strong Influence Score and consistent partnerships, Luiz remains a beloved figure in Brazil’s digital entertainment landscape.

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