Who is Mrs. Bench?

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Mrs. Bench: Leading the Fidget Toy Movement Through Joyful Education and Interactive Play

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Faith Bench, widely recognized as Mrs. Bench, is the founder and public face of Fidget Toys Plus. Based in Sarasota, Florida, she has built a digital empire rooted in tactile toys and sensory fun. Her content resonates with children and parents who seek playful, screen-based learning or calming interactive entertainment. With over 5 million TikTok followers and a growing YouTube and Instagram base, she commands attention across age groups.

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Mrs. Bench launched her toy business in tandem with content creation, making her one of the few influencers whose product brand and personal brand are seamlessly integrated. From pop-it challenges to DIY stress balls, she uses her platform to educate and entertain while driving real-world sales. Her vibrant studio backgrounds, cheerful presentation, and hands-on demonstrations make her content instantly recognizable.

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Across her platforms, Mrs. Bench maintains a warm, family-safe persona. Her audience includes parents of young children, educators, and fidget toy enthusiasts. She frequently collaborates with other creators, like Sierra Zagarrí, and hosts interactive content inside her store, reinforcing both community ties and brand identity.

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This creator’s niche mastery and product alignment have earned her a reputation as a leading figure in the Baby & Kid Creators category—ranking in the Top 1% in the U.S. and globally. Mrs. Bench is not just a content creator but a business owner building a sensory-centered lifestyle brand.

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An Influencer Active on Social Media

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Mrs. Bench has 5M TikTok followers, 1.5M YouTube subscribers, and 197.8K Instagram followers, ranking Top 1% in the U.S. for both Baby & Kid Creators and YouTube content.

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Mrs. Bench's Social Media Strategy Analysis

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TikTok Strategy: Fun-First Learning and High-Volume Posts

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TikTok is Mrs. Bench’s most prominent platform with 5 million followers and a steady stream of daily uploads. She posts approximately 6.7 videos per week, maintaining a consistent rhythm that maximizes visibility in algorithm-driven feeds. Her TikTok content is deeply interactive—she responds to user comments with fidget toy demonstrations, unboxings, and thematic showcases like “50 Breakfast Fidgets.”

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The visual structure of her content includes clean backdrops, close-up product shots, and bright pastel color schemes. Her captions are short, emoji-rich, and often include viewer prompts, increasing comment engagement. Recent hits include her reply-based cow fidget video (1.1M views) and a stress ball collab (61.3K likes). With an engagement rate of 0.15% and 7.5K average engagement, her consistency drives retention.

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Mrs. Bench combines product education with entertainment, which performs especially well for her young audience. She frequently introduces new items sold at Fidget Toys Plus, bridging content and commerce effectively. Her daily uploads, posted at 9 PM, align with screen time patterns for children and parents alike. The casual tone and familiar format keep her content binge-worthy.

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This strategy positions her as a trusted voice in the sensory toy space. With a stable growth trend (0% change but high stability), her TikTok serves as a discovery engine for her shop and her YouTube, reinforcing her creator-retailer hybrid model.

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• ‍Username: @mrs.bench‍
• Influence Score: 86.7 / 100‍
• Followers: 5M‍
• Activity: 6.7 videos/week‍
• Engagement Rate: 0.15%‍‍
• ‍Growth: 0%‍
• Average Engagement: 7.5K‍
• Posting Habits: Daily at 9 PM EST

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YouTube Strategy: Shorts-Based Virality and Visual Toy Storytelling

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Mrs. Bench’s YouTube channel is her second most impactful platform, with 1.5 million subscribers and a robust content library of Shorts. Her focus on short-form videos caters perfectly to the younger attention span, making toy content digestible and shareable. Recent viral Shorts include an ice cream slime video with 5.6M views and an interactive axolotl game (2.5M views).

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She uploads approximately 7 videos per month and keeps her content quick, colorful, and energetic. Despite a low engagement rate of 0.01%, the average video still receives 9.1K views, driven by scale and frequency. Her content rarely exceeds 30 seconds, maximizing replay value and short-form retention. Her growth this month was +0.91% (+14K subscribers).

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The YouTube channel acts as both a branding vehicle and sales funnel, with prominent toy integration and creator collabs. Her posting habit is once a week at 8 PM—early enough to catch parents during school prep and children during leisure time. The content is safe, cheerful, and always toy-centric, reinforcing brand alignment.

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With high authority scores and a Top 1% ranking in U.S. YouTube (and #1062 overall), Mrs. Bench’s Shorts strategy is a strong complement to her TikTok-first approach. It gives her toy promotion longevity, as YouTube content ages better than TikTok.

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• ‍Username: @MrsBench‍
• Influence Score: 89.1 / 100‍
• Followers: 1.5M‍
• Activity: 7 videos/month‍
• Engagement Rate: 0.01%‍‍
• ‍Growth: +0.91%‍
• Average Engagement: 141‍
• Posting Habits: Weekly at 8 PM EST

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Instagram Strategy: Storefront Highlights and Reels-Based Product Updates

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On Instagram, Mrs. Bench operates under the handle @mrs.bench_fidgettoysplus, using it as a showcase space for products, visits, and quick challenges. With 197.8K followers and a massive +12.89% growth this month, it’s her fastest-growing platform. She shares Reels 12 times per month, often featuring customer experiences and behind-the-scenes content.

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Her engagement rate on Instagram is 0.13%, with an average of 264 interactions per post. Reels often capture real-life store visits or quirky product moments—like a dropped toy surprise or a fan visiting from Canada. These light-hearted posts invite community participation and demonstrate the physical experience behind the digital brand.

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The posting style is consistent: bright backgrounds, simple descriptions, and playful emojis. She typically uploads twice a day at 9 PM, mirroring her TikTok strategy. This schedule helps synchronize her brand voice and strengthens cross-platform consistency. As the visual hub of her brand, Instagram helps humanize the shop and deepen the creator-customer relationship.

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While not her highest-performing platform in raw numbers, Instagram gives Mrs. Bench a polished presence where brands, parents, and potential collaborators can instantly grasp her identity. Its growth curve suggests increasing relevance in her ecosystem.

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• ‍Username: @mrs.bench_fidgettoysplus‍
• Influence Score: 80.9 / 100‍
• Followers: 197.8K‍‍
• ‍Activity: 12 posts/month‍
• Engagement Rate: 0.13%‍
• Growth: +12.89%‍
• Average Engagement: 264‍
• Posting Habits: Twice daily at 9 PM EST

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Mrs. Bench's Social Media Influence Summary

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Mrs. Bench is ranked in the Top 1% of Baby & Kid Creators in both the U.S. (#9) and globally (#36). She’s also in the Top 1% for YouTube creators in the U.S. (#1062), with steady global recognition. These rankings reflect not just her large audience, but her niche dominance and family-safe consistency.

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Learn more about the Favikon Methodology here

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Content Strategy: Education, Entertainment, and Commerce in Harmony

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Mrs. Bench’s content approach balances three clear pillars: education through toys, interactive entertainment, and commercial visibility. She teaches through play, introduces tactile learning tools, and showcases product experiences that kids want to repeat. Her visuals are high-contrast and pastel-heavy, appealing to young eyes and parents alike.

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Reachability & Partnerships

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Mrs. Bench is highly reachable for collaborations, particularly with brands in toys, parenting, education, and sensory wellness. She has existing relationships with Kawaii Slime Company, Scout, Suki & Stella, and Sierra Zagarrí. Her main brand, Fidget Toys Plus, has been tagged over 227 times—highlighting its role as both a product and content partner.

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Her family-friendly content and bright presentation make her an ideal candidate for sponsored Reels, TikTok takeovers, or YouTube Shorts. She also benefits from a wide network of niche creators, making cross-promotions accessible and effective. Her rapid Instagram growth is a signal to brands looking for rising partners.

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Conclusion: Mrs. Bench—Building a Sensory Empire One Fidget at a Time

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Mrs. Bench has done more than build a following—she’s cultivated a sensory-driven brand ecosystem. Her high-frequency content, hands-on tutorials, and store integration create a multi-touch experience that kids love and parents trust. With impressive rankings, stable performance, and unmatched niche clarity, she continues to lead the charge in fidget-based content.

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