Who is Nicolette Gregory?

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Nicolette Gregory: Empowering Fit Moms with Strength and Storytelling

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Nicolette Gregory is a U.S.-based fitness creator and single mom known for combining high-performance training with parenting content. As a former D1 athlete, she brings credibility to her workouts, often showing real gym sessions rather than stylized routines. Her videos frequently feature her son, making her content uniquely positioned for fit moms and parents balancing wellness with family life. She focuses on early-morning routines and realistic fitness goals, not extremes.

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Her identity as a Gymshark and EHPlabs athlete is prominent across platforms, where she consistently integrates supplements and activewear into authentic workout clips. Unlike creators who rely on challenge-based trends, Nicolette maintains a steady posting rhythm focused on her own regimen. Her voice is soft-spoken but confident, offering advice and motivation without performance theatrics. That subtlety helps her stand out in a saturated space.

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Nicolette’s community is deeply engaged, especially on Instagram where her 5.96% engagement rate outpaces many fitness creators with larger audiences. Comments regularly include praise for her strength as a mother and athlete, reflecting a loyal base of followers who value consistency and relatability. She doesn't present motherhood as a limitation but as an integrated part of her fitness identity. This framing appeals strongly to women managing physical goals alongside parenting.

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Rather than lean into flashy editing or humor, Nicolette emphasizes structure: clear camera angles, simple sets, and recurring formats like leg day, stretch sessions, or meal prep visuals. Her brand is built on trust—her audience knows they’re getting a glimpse of her real life, not a performance. This consistent tone has allowed her to sustain both high reach and strong brand relationships in the fitness-for-moms category.

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An Influencer Active on Social Media

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Nicolette has a total audience of over 1.3 million followers across TikTok, Instagram, and YouTube, with a primary focus on TikTok and Instagram for her fitness and parenting content.

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Nicolette's Social Media Strategy Analysis

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TikTok: High-Energy Fitness with a Maternal Edge

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Nicolette’s TikTok (@nicoletteg.g) is her most consistently growing platform, where she combines realistic workouts with parenting moments. Her fitness clips often feature early morning lifting sessions or core workouts filmed while her son plays nearby. She avoids flashy transitions and instead uses simple formats that mirror her daily routine, which resonates deeply with other fit moms. Her captions are short, often affirming, and include fitness affirmations or mother-son references.

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With a 4.53% engagement rate, her audience isn’t just scrolling—they’re reacting to and saving her videos. Many clips show raw, no-filter perspectives of being a mom balancing health and family, such as working out at home with minimal equipment. Her soundtracks often include motivational music or voiceovers about motherhood, which enhances her storytelling. Her community regularly engages with praise for her dual identity as an athlete and parent.

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Her posting rhythm is stable, averaging 1.8 videos per week, with uploads landing around 10 AM EST, catering to viewers unwinding at the end of their day. Unlike trend-driven TikTokers, Nicolette maintains a consistent tone focused on authenticity and strength. She rarely chases virality, yet still pulls in 400.3K views per video due to her reliability and relevance to her niche.

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The platform is especially effective for promoting fitness supplements and gear in-action, rather than through scripted promotions. Her long-term association with EHPlabs is evident in her content flow, as products appear naturally within her routine rather than as standalone features.

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• ‍Username: @nicoletteg.g‍
• Influence Score: 89/100‍
• Followers: 657.4K‍
• Activity: 1.8 videos/week‍
• Engagement Rate: 4.53%‍
• Growth: +1.17%‍
• Average Engagement: 29.8K‍
• Posting Habits: Twice a week at 10 AM EST

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Instagram: Family, Fitness, and Brand Partnership Integration

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On Instagram (@nicolette.g.g), Nicolette leans into storytelling through high-quality imagery and family-focused visuals. Posts alternate between gym content and intimate lifestyle moments, like beach photos with her son or meal prep images. She uses her captions to reflect emotionally on motherhood while positioning her fitness as a form of self-care and discipline. This strategy supports an audience of women who see both wellness and parenting as intertwined journeys.

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She averages 7 posts per month and has a strong 5.96% engagement rate, with each post earning over 41.4K engagements and 1.2M views. This is her most emotionally expressive platform, where she opens up about the personal side of parenting, including her son’s milestones and the legacy she’s building. The combination of raw messages and composed visuals creates a strong emotional pull.

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Most of her Instagram posts include visible brand integrations—EHPlabs and YoungLA for Her apparel regularly feature in gym shots, and tagging is consistent. But the tone never feels sales-heavy; product features are usually embedded within broader life moments. For example, a squat set might be framed around self-discipline, with a protein tub in the corner and a child in the background.

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Nicolette uses Instagram to amplify her brand partnerships without compromising her personal tone, which is likely why it draws such strong loyalty. Her audience follows for more than just workouts—they come back for the relatable depiction of a mom who trains hard and shares her life with vulnerability and confidence.

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• ‍Username: @nicolette.g.g‍
• Influence Score: 87/100‍
• Followers: 694.8K‍
• Activity: 7 posts/month‍
• Engagement Rate: 5.96%‍
• Growth: 0%‍
• Average Engagement: 41.4K‍
• Posting Habits: Twice a week at 2 PM EST

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YouTube: Minimal Presence with Room for Expansion

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Nicolette’s YouTube channel (@nicolettegregory) has potential but remains underutilized, with only 13K subscribers and sparse activity. Her current posting rhythm is just 0.7 videos per month, and her most recent upload dates back over a month. Engagement is low, with an average of 434 likes and 8.9K views, signaling missed opportunity for longer-form content.

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Unlike her short-form platforms, YouTube could be where Nicolette explores extended workout breakdowns, Q&A sessions about parenting and fitness, or postpartum recovery guides. Given her strength in building trust through personal narratives, vlogs could deepen her connection with followers beyond the 60-second window. She already has the audience demand—it’s a matter of offering a new content layer.

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Her channel still reflects the same brand alignment seen on other platforms, but with fewer product mentions and less structure. Videos currently lack the consistency her followers are used to seeing on TikTok and Instagram. If she invested time in developing recurring series—like “Fit Mom Weekly,” “Workouts With Legacy,” or “Day in the Life”—she could quickly grow this audience.

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YouTube represents long-term potential for brand storytelling and deeper audience retention. With a voice rooted in routine and motherhood, Nicolette has the storytelling foundation to thrive on this format—if given priority in her content calendar.

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• ‍Username: @nicolettegregory‍
• Influence Score: 54.3/100‍
• Followers: 13K‍
• Activity: 0.7 videos/month‍
• Engagement Rate: 3.34%‍
• Growth: 0%‍
• Average Engagement: 434‍
• Posting Habits: Once a year at 7 PM EST

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Nicolette Gregory’s Social Media Influence Summary

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Nicolette Gregory holds a Favikon Influence Score of 8,942 points, placing her in the Top 3% globally. She ranks #31 in Fitness for Women United States and #151 worldwide, highlighting her strong influence in the women’s wellness space. These placements confirm her position as one of the leading fitness-mom creators in the U.S.

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Learn more about the Favikon Methodology here

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Content Strategy: Balancing Barbells and Bedtime

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Nicolette’s content is driven by relatable moments and repeatable routines. Her niche isn’t built on intense transformation stories or loud gimmicks—but on consistency, strength, and presence. She keeps her captions simple but personal, always reinforcing themes of balance, health, and motherhood. Her visuals stick to familiar formats: gym mirror shots, early-morning lifting, quiet time with her son, or meal prep clips. The predictability of her content is part of its strength—her audience knows what to expect and comes back for it. She rarely posts reactive or trend-driven content, keeping her feed clean and timeless.

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Reachability and Partnerships

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Nicolette is highly reachable for partnerships that align with women’s fitness, motherhood, and wellness routines. She has long-term brand relationships with EHPlabs and YoungLA for Her, regularly integrating their products into her workouts and gym visuals. Her content is grounded in personal use—protein tubs during meal prep, gymwear in actual training sessions—making brand placements feel organic. She is most active on Instagram and TikTok, where she engages a niche audience of fit moms and wellness-focused women.

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She is likely to respond to campaigns that respect her voice as a single mom and former D1 athlete, avoiding scripted ads in favor of lifestyle integration. With an average of 10 posts per month and consistent product visibility, she offers sustained exposure rather than one-off mentions. Her audience is emotionally invested, regularly commenting on her strength, parenting, and health habits. This makes her a strong fit for brands seeking loyal, health-conscious female consumers.

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Conclusion: Redefining Strength Through Motherhood and Daily Discipline

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Nicolette Gregory is redefining what it means to be a fitness influencer by building a brand on consistency, motherhood, and health-first content. With a loyal and growing audience across TikTok and Instagram, she holds real sway in the wellness-for-women niche. Her ability to maintain strong performance metrics while sharing deeply personal experiences makes her an authentic and valuable voice in digital fitness.

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