Who is Rose Siard?

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Rose Siard: Elevating Makeup Education with Product-Focused Tutorials

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Rose Siard is a Houston-based makeup educator and founder of Rose and Ben Beauty, a brand she launched to spotlight her signature brush techniques and application tools. Her tutorials are known for breaking down complex makeup steps into teachable segments using her own line of brushes. Each brush in her product line is designed based on the techniques she personally demonstrates on camera. Her brand identity is deeply tied to methodical blending, precision, and product education.

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Before launching her own brand, Rose worked as a professional makeup artist and trainer, which shaped her direct and instructional style. She gained visibility by explaining product layering—such as how to mix creams and powders—without relying on viral trends. Unlike many influencers, she focuses on color separation and brush placement to simplify the learning curve for followers. This consistent educational approach earned her a nomination for Emerging Makeup Artist of the Year.

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Rose’s influence accelerated when she aligned her content with accessible daily routines, like posting tutorials every morning at 5 PM EST. Her audience knows what to expect: calm, product-focused demonstrations with minimal editing and clear voiceovers. She rarely posts entertainment content; instead, she showcases how to use specific brushes or improve blending for natural finishes. This consistency has led to brand collaborations that prioritize technique over hype.

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She’s collaborated with brands like Kosas, Urban Decay, and KIKO Milano, often tagging them in content where she pairs their formulas with her brushes. These partnerships feel organic because they align with her tool-first teaching method. Rose’s audience doesn’t follow her for fashion or lifestyle—they engage for step-by-step beauty guidance. Her role as an educator remains central to her online identity and product design decisions.

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An Influencer Active on Social Media

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Rose Siard is active on TikTok, Instagram, YouTube, and LinkedIn, with the strongest performance coming from TikTok and Instagram, where she posts daily makeup tutorials and brand integrations.

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Rose's Social Media Strategy Analysis

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Instagram: Tutorials, Tools, and Consistency

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Rose Siard’s Instagram is built around structured, early-morning tutorials that demonstrate specific brush techniques using close-up visuals. She posts daily at 5 PM EST, offering consistent, digestible beauty lessons tied to her own brand, Rose and Ben Beauty. Her visuals avoid distractions—clear lighting, tight framing, and no background clutter—so users focus solely on application. Each post typically features her brushes in action with product pairings like complexion trios or cheek palettes.

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She uses Instagram to highlight how to layer and blend makeup with exact brush placement, often starting from bare skin to final look. Her captions reinforce the educational value, listing the brushes used and the specific effect achieved (e.g., diffused contour, color separation). These details make her posts feel like micro-classes rather than promotional content. The goal is not just to showcase a finished look but to teach how to achieve it.

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Her Instagram engagement is strong for a tutorial-based feed, averaging 9.7K interactions and 1.2M views monthly. This shows that her visual instruction style resonates with an audience seeking results, not entertainment. Unlike trend-focused creators, Rose rarely uses filters or flashy transitions—her value lies in clarity and repetition.

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By integrating her brushes and mentioning other brands like Kosas and Cover FX, Rose positions Instagram as both an educational and commercial platform. These tag-based collaborations feel earned because she actively uses the products rather than just endorsing them. Her influence is grounded in application credibility, not influencer aesthetics.

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• Username: @roseandben
• Influence Score: 90.2/100
• Followers: 1.6M
• Activity: 12 posts/month
• Engagement Rate: 0.61%
• Growth: +0.55%
• Average Engagement: 9.7K
• Posting Habits: Daily at 5 PM EST

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TikTok: Precision Beauty Meets Short-Form Engagement

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On TikTok, Rose delivers compact visual lessons that mimic her Instagram approach but with more movement and tight editing. Each video focuses on one specific action: brush swirl, product dip, or color transition on the skin. She avoids dancing or trending audios, instead using clear voiceovers or captions to reinforce the technique being shown. Most of her content involves up-close shots of brush angles and textures.

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Rose maintains a regular TikTok schedule, posting about 7.1 times per week. This consistent cadence has helped her sustain a stable audience of 1.6M, despite no recent follower growth. Her videos often feature the same brushes or concepts repeatedly, helping users build memory around brush numbers and effects. This repetition creates product familiarity that supports her sales without aggressive promotion.

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Engagement on TikTok averages 7.1K per video with 605K monthly views—figures that validate her visual-first, instruction-heavy format. Though her engagement rate is lower than Instagram’s, the volume of daily reach reinforces her niche authority. Her videos serve as both product demos and skill refreshers, particularly for makeup users seeking brush precision.

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Brand integrations, like the Cover FX giveaway, are executed through collaboration videos that still adhere to her routine. She doesn't alter her tone or style when a brand is featured, which maintains her content’s authenticity. Even sponsored content feels native because she demonstrates the use case rather than pitching the product directly.

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• Username: @roseandben
• Influence Score: 87.5/100
• Followers: 1.6M
• Activity: 7.1 videos/week
• Engagement Rate: 0.45%
• Growth: 0%
• Average Engagement: 7.1K
• Posting Habits: Daily at 5 PM EST

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YouTube: Minimal Activity, Low Performance

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Rose’s YouTube channel, while branded under @makeupbyrosexoxo, is effectively inactive. With only 0.5 uploads per month and the last activity dated five months ago, her focus has clearly shifted away from long-form video. The 87.2K subscriber base remains stagnant, and recent content has failed to generate meaningful engagement or reach. This suggests that her audience prefers bite-sized, mobile-friendly instruction.

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Historically, her YouTube content included longer makeup tutorials, often covering full-face applications or holiday looks. These videos featured voiceover guidance and timestamps, but lacked the visual sharpness and pacing that define her TikTok and Instagram content today. The platform likely became less efficient for her as short-form video gained traction.

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• Username: @makeupbyrosexoxo
• Influence Score: 21.7/100
• Followers: 87.2K
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: +0.25%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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LinkedIn: Inactive and Not a Focus Channel

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Rose Siard’s LinkedIn profile is inactive and has not been updated in two years. With only 2.4K followers and zero engagement, the platform appears to serve as a placeholder for professional legitimacy rather than content distribution. Her profile reflects her role as founder of Rose and Ben Beauty, but it doesn’t feature educational posts or thought leadership.

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There’s no attempt to engage the LinkedIn beauty or cosmetic entrepreneur community through posts, comments, or shares. Unlike creators who repurpose content for professional audiences, Rose has chosen not to cross-promote her teaching or brand updates here. Her audience does not overlap with typical LinkedIn users, which likely explains the platform’s neglect.

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• Username: @rosesiarda95314102
• Influence Score: 21.6/100
• Followers: 2.4K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Rose Siard's Social Media Influence Summary

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Rose Siard holds an Favikon Influence Score of 8,986, placing her among the top 2 creators in the makeup category. She ranks #64 in Makeup U.S., #317 in Makeup Worldwide, #2614 on Instagram U.S., and #13,906 globally. These placements highlight her specialized dominance in beauty, with a clear emphasis on the American market. Her authority is driven by daily activity, consistent engagement, and content relevance.

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Learn more about the Favikon Methodology here

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Content Strategy: Repetition, Education, Product Trust

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Rose’s content strategy revolves around clarity, repetition, and hands-on instruction. She doesn’t rely on trending audio or humor. Instead, she educates viewers through tutorials that highlight specific brushes, blending motions, or product pairings. Her tone remains casual but informative. Visual consistency and clear value propositions define her content style. By continuously spotlighting her own tools alongside branded products like Kosas and KIKO Milano, she integrates product trust without overreliance on sponsorship aesthetics.

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Reachability and Partnerships

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Rose Siard is highly reachable for brand collaborations, with an estimated rate between $15K and $60K per post. Her structured content format makes it easy to integrate products naturally without disrupting her teaching flow. Brands like Cover FX have partnered with her for giveaways that spotlight both her brushes and external makeup lines. These campaigns are typically run through her Instagram, where her audience expects actionable demonstrations rather than traditional ads.

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She maintains a clear posting schedule—daily at 5 PM EST—making her a reliable partner for timed campaigns. Her network includes consistent collaborations with Kosas, Urban Decay, KIKO Milano, and Stila, often featured alongside her own brush sets. Her content avoids politics and controversy, ensuring brand-safe placements across her profiles. Rose’s value lies in her ability to teach, not just feature, which gives brand partners deeper product credibility.

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Conclusion: Teaching Makeup Mastery Through Repetition and Product Precision

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Rose Siard is a proven beauty educator who bridges professional instruction with creator engagement. With a daily posting rhythm, strong engagement on TikTok and Instagram, and well-placed brand partnerships, she holds firm as a top-tier beauty influencer. Her focused strategy on product education, combined with the success of Rose and Ben Beauty, solidifies her position as a trusted voice in the U.S. makeup scene.

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