Who is Tania Lucely?

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Tania Lucely: Empowering Women with Style, Humor, and Self-Love

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Tania Lucely is a lifestyle and beauty creator with a mission rooted in self-love and emotional growth. She actively produces content in Spanish for women in Mexico, the U.S., and beyond, focusing on inner strength and outer beauty. Her mix of personal storytelling and fashion-forward visuals creates a trusted connection with her audience.

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What sets Tania apart is her authenticity. She doesn’t just post polished looks—she shares struggles, stories, and self-esteem tips in a tone that feels intimate and real. Her course, La Mujer Segura, is a testament to her commitment to personal growth, using video lessons and worksheets to help women strengthen their confidence.

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Though she operates in the fashion and beauty verticals, her tone is deeply motivational. Her presence is calm but empowering, humorous yet impactful. Tania’s ability to balance aesthetics with meaning positions her uniquely among Latina influencers.

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Whether through a Puerto Rico vlog or a motivational post, Tania speaks directly to women who want to feel good about themselves and their journeys. Her work is not just trendy—it’s transformational.

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An Influencer Active on Social Media

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Tania Lucely is active on TikTok, Instagram, and YouTube, offering a consistent mix of motivational and fashion content, anchored by her self-esteem course La Mujer Segura.

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Tania Lucely's Social Media Strategy Analysis

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TikTok: Empowerment in Motion with Viral Energy

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TikTok is Tania Lucely’s most successful platform, with 1.2M followers and a strong influence score of 89.4/100. Her video content mixes relatable humor, fashion commentary, and motivational takes. With an average of 2.5 videos per week, she keeps her audience engaged through approachable visuals and trending audio.

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Her content often opens with a hook—whether a witty phrase or unexpected facial reaction—followed by a message about beauty standards, body positivity, or fashion confidence. Her tone feels like advice from a big sister, combining style talk with emotional affirmation. This formula resonates deeply with her audience.

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Her engagement rate is 2.1%, supported by an impressive growth rate of +7.26%—adding over 81K followers in the past 30 days. With an average of 25.2K interactions per video, her content performs well in both reach and resonance. She posts twice a week at 3 PM, which likely captures audiences across Latin America and the U.S. early scroll hours.

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Tania’s TikTok success lies in how she blends empowerment with entertainment. She’s not chasing virality—she’s building relationships. The result is a loyal following who views her as a source of style and strength.

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• Username: @tania_lucely
• Influence Score: 89.4 / 100
• Followers: 1.2M
• Activity: 2.5 videos/week
• Engagement Rate: 2.1%
• Growth: +7.26%
• Average Engagement: 25.2K
• Posting Habits: Twice a week at 3 PM EST

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Instagram: Daily Affirmations and Feminine Style

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On Instagram, Tania reaches 482.3K followers through a curated mix of stylized outfit photos, emotionally resonant captions, and branded collaborations. With an influence score of 86.5/100, her presence on the platform complements her TikTok by offering a calmer, more aesthetic-focused extension of her content. She posts roughly three times per month, usually once a week at 4PM, aligning with early scroll habits.

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Her engagement rate of 2.11% and 10.2K average interactions per post reflect a community that values her voice. Each post often includes a motivational or reflective message, paired with visuals that use soft tones and clear lighting. Tania speaks to themes like femininity, confidence, and healing, establishing emotional intimacy with her audience. Her content doesn't chase trends—it nurtures connection.

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Although her growth is modest at +0.21%, she maintains follower loyalty and low churn, which signals trust and consistency. Her feed is free of shock-value tactics and instead emphasizes a mindful, empowering tone. Posts feel more like affirmations than advertisements, often reinforcing her course themes from La Mujer Segura. Every visual feels like a soft reminder to believe in oneself.

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Instagram, for Tania, is not just a showcase—it’s a support system. She uses the platform’s storytelling potential to build resonance, not just reach. It’s where followers go to feel emotionally seen and aesthetically inspired. Her Instagram strategy strengthens her personal development brand by balancing beauty with meaning.

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• Username: @tania_lucely
• Influence Score: 86.5 / 100
• Followers: 482.3K
• Activity: 3 posts/month
• Engagement Rate: 2.11%
• Growth: +0.21%
• Average Engagement: 10.2K
• Posting Habits: Once a week at 4 PM EST

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YouTube: Underutilized but Brand-Aligned Platform

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Tania has 1.2M YouTube subscribers, but the channel is currently underutilized with an activity rate of just 0.2 videos per month. Her influence score is 58.8/100, and while her content aligns with her other platforms, the reach and performance on YouTube are currently limited.

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Her most recent video, a Puerto Rico vlog, received 8.8K views, 648 likes, and 80 comments, which indicates strong per-video engagement despite low frequency. Her content style here leans toward storytelling and lifestyle documentation rather than fast-paced trends.

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With an average of 728 engagements per post and a growth rate of +0.68%, there is room for growth on this platform. She typically posts twice a month at 8 PM, but a more consistent cadence could significantly boost her performance here.

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YouTube has the potential to be a high-conversion channel for her course and personal brand, especially for longer-form emotional storytelling. While not a priority now, it offers significant expansion opportunities if activated consistently.

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• Username: @tanialucely
• Influence Score: 58.8 / 100
• Followers: 1.2M
• Activity: 0.2 videos/month
• Engagement Rate: 0.06%
• Growth: +0.68%
• Average Engagement: 728
• Posting Habits: Twice a month at 8 PM EST

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Tania Lucely's Social Media Influence Summary

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Tania Lucely has a Favikon Influence Score of 3 with 8,654 points, ranking in the top 1% worldwide for TikTok and top 3% in Mexico for Beauty. On Instagram, she’s in the top 2% in Venezuela, and her niche rankings in the Beauty Industry (Worldwide) place her at #37, underlining her cross-platform strength in confidence-driven content.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowerment-Driven Visual Storytelling

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Tania’s content stands out through its emotional clarity, visual softness, and consistent messaging of empowerment. She doesn’t rely on shock value or luxury aesthetics—instead, she creates space for women to feel seen and celebrated. Her tone is casual but intentional, always returning to themes of self-worth, self-care, and growth.

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Reachability and Partnerships

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Tania Lucely is highly reachable and open to brand partnerships, particularly those aligned with empowerment, wellness, and fashion. She has collaborated consistently with REVOLVE, L'Academie, STAUD, and Enza Costa, among others, blending commercial content with her authentic tone.

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Her estimated rate ranges from $5K to $10K per post, which matches her mid-tier influencer tier and high emotional value. She is especially effective for campaigns targeting Latina women in the U.S. and Mexico who are interested in fashion with meaning.

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Conclusion: Tania Lucely, Leading with Heart and Style

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Tania Lucely is redefining beauty and lifestyle content by centering confidence and emotional growth. Her ability to blend fashion storytelling with self-esteem education makes her a rare and impactful digital voice.

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