Who is Tom Goodwin?

‍

‍

Tom Goodwin: Challenging Conventional Marketing with Sharp Digital Perspectives

‍

‍

Tom Goodwin is a digital business transformation expert known for his direct critique of industry hype and jargon. As co-founder of All We Have Is Now, he helps companies rethink marketing by stripping away complexity. He is frequently invited to keynote international events, where he shares sharp takes on technology's cultural impact. His advisory work spans both global corporations and disruptive startups.

‍

Goodwin built his platform by challenging automation myths and questioning how businesses adopt new tech without understanding customer behavior. He rarely shares promotional content, preferring to write blunt one-liners that force readers to reassess industry norms. His most engaging posts are simple yet pointed, with no added graphics or hashtags. This style sets him apart in a space saturated with curated marketing posts.

‍

‍

His work often centers around practical AI use, not theoretical potential. Goodwin critiques vague digital strategies and favors commentary that references real campaigns or brand behavior. He is tagged by voices like Jon Evans and Phill Agnew, which keeps him embedded in active professional debates. Most of his content is created in his voice—never delegated or stylized for corporate effect.

‍

Outside of social media, Goodwin runs Nowism, a newsletter followed by 10K professionals seeking deeper takes on branding, culture, and innovation. His influence crosses into media via appearances with Euronews and commentary shared by marketing leaders across the UK. His opinions are not just visible—they’re often controversial, sparking strong replies that keep his feed consistently relevant.

‍

‍

An Influencer Active on Social Media

‍

‍

Tom Goodwin is active on both LinkedIn and X, using frequent and sharp commentary to engage a global audience of marketers and innovation leaders.

‍

‍

Tom's Social Media Strategy Analysis

‍

‍

LinkedIn: Provocative Thought Leadership for Marketing and Innovation

‍

‍

Tom Goodwin uses LinkedIn to post every single day, typically around 10 AM EST, targeting professionals in Europe and the U.S. He avoids visuals or branded graphics, opting for punchy, one-paragraph insights that read like bold headlines. His posts rarely include links or external media, maximizing attention on his message rather than click-throughs. With 738.5K followers and over 86K average views, his audience expects direct, no-fluff commentary.

‍

He earned the title of LinkedIn’s #1 Voice in Marketing four times—an accolade he leverages to position himself as a disruptor of marketing clichés. His tone is unapologetically contrarian, often challenging terms like "digital transformation" or "AI strategy" with sharp, standalone statements. He writes like he speaks, creating posts that function as conversation starters rather than polished updates. This makes his voice feel personal and unpredictable.

‍

‍

Engagement on his posts—while not extremely high in percentage—comes from high-profile marketers, agency leaders, and brand consultants. He regularly receives responses from names like Jon Evans and Phill Agnew, reinforcing his standing in global marketing circles. Rather than chasing algorithm boosts, Goodwin relies on consistency and clarity to keep his feed in front of top decision-makers. His approach is built on message quality, not polish or novelty.

‍

His LinkedIn feed functions like an ongoing thought experiment. Instead of repeating content formats, he experiments with tone, length, and focus. Sometimes it's a question, other times a provocation—never a safe or recycled post. This dynamic strategy keeps followers returning for insight they can’t find elsewhere. Goodwin's LinkedIn is less a professional profile and more a daily editorial column on marketing logic.

‍

• Username: @tomfgoodwin
• Influence Score: 96.1/100
• Followers: 738.5K
• Activity: 30 posts/month
• Engagement Rate: 0.04%
• Growth (30 days): +0.05%
• Average Engagement: 319
• Posting Habits: Every day at 10 AM EST

‍

Recommended tools
‍Find LinkedIn Influencers‍Analyze your own LinkedIn profile‍Analyze competitors' LinkedIn profiles

‍

X (Twitter): High-Frequency Micro-Opinions for a Marketing-Focused Audience

‍

‍

On X, Tom Goodwin tweets nearly 50 times per week, maintaining one of the highest activity rates among B2B creators. His tweets range from sarcastic takes on digital buzzwords to screenshots of flawed campaigns, often posted around 1 PM EST to capture both early European and late U.S. audiences. He doesn’t use Twitter for engagement; he uses it for volume, idea testing, and daily mindshare.

‍

The format is stripped down—short texts, rapid pace, minimal images. Unlike his LinkedIn approach, his tweets are often spontaneous or reactions to trending marketing claims. With 52.5K followers and an average engagement of 19, the value of his X presence lies in frequency rather than performance. He uses it as a creative space to refine concepts that may evolve into stronger posts or newsletter content.

‍

‍

Goodwin often retweets or replies to fellow marketers, but rarely enters long threads or arguments. His tone here is even more informal than on LinkedIn, using wit and criticism to carve out space among thought leaders. Although his engagement rate sits at 0.04%, it’s consistent with the type of quick-burst content he delivers. He maintains visibility without needing virality.

‍

His X profile acts like a daily lab for digital ideas. It’s where his personality is less filtered, and where followers get a more candid view of how he thinks. He never cross-posts mechanically—each platform receives its own voice and rhythm. Twitter for Tom is less about influence and more about pace, presence, and shaping the narrative in real-time.

‍

• Username: @tomfgoodwin
• Influence Score: 80.8/100
• Followers: 52.5K
• Activity: 47.4 tweets/week
• Engagement Rate: 0.04%
• Growth (30 days): +0.22%
• Average Engagement: 19
• Posting Habits: 7 times a day at 1 PM EST

‍

‍

Newsletter: Nowism by Tom Goodwin

‍

‍

Tom Goodwin’s newsletter, Nowism, serves as an extension of his sharp digital voice, offering a space where short-form social media posts evolve into structured, thought-provoking essays. With a following of 10,000 professionals, the newsletter reaches an audience already familiar with Goodwin’s critique-driven commentary on LinkedIn and X. Unlike algorithm-dependent content, Nowism is subscription-based, giving readers a direct, uninterrupted stream of his ideas.

‍

Each issue explores two to three tightly focused themes, often dissecting overused terms like “digital transformation” or calling out industry missteps with automation and branding. Goodwin avoids templated writing or listicles, preferring to guide readers through a precise narrative arc built on logic and personal insight. He writes as a skeptic, but not a cynic—Nowism highlights flaws while offering practical paths forward, especially for marketers and product thinkers.

‍

‍

The format of the newsletter favors clarity over style. There’s no reliance on bold fonts, emojis, or overproduced visuals. Instead, the content relies on consistent voice and punchy sentence structure. Readers are drawn not by trend-chasing headlines but by a promise of clean analysis—each piece feels like a longer, more considered version of his daily posts, stripped of performance metrics and written without filters.

‍

Ultimately, Nowism positions Goodwin as more than just a daily voice in digital marketing—it frames him as a long-form thinker who values depth over noise. The newsletter’s tone is analytical, grounded, and slightly confrontational, with every issue reinforcing his credibility as someone who questions marketing orthodoxy. For professionals tired of recycled LinkedIn takes, Nowism delivers clear perspective in a crowded digital landscape.

‍

‍

Tom Goodwin's Social Media Influence Summary

‍

‍

Tom Goodwin has a Favikon Influence Score of 8,398 points, placing him in the Top 1% on LinkedIn United States (#217) and an exceptional #4 in Digital Marketing U.S. His content strategy balances reach and engagement across platforms, supported by a professional voice that challenges conventional thinking. He holds high authority within B2B circles and marketing innovation audiences, even with slower growth.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: High-Frequency, High-Impact Commentary That Challenges Digital Norms

‍

Tom Goodwin’s strategy revolves around high-frequency content that cuts through digital noise with brevity and opinion. He avoids visuals and complex formatting, relying on sharp text and headline-style observations to command attention. Each post is either a callout, critique, or question—designed to make readers think or react. His topics often focus on flawed digital logic, overuse of automation, and AI hype.

‍

‍

Reachability and Partnerships

‍

‍

Tom Goodwin is highly reachable through his daily LinkedIn activity, where he posts sharp takes at 10 AM EST and responds to comments from marketers, founders, and thought leaders. He also offers 1:1 consultations via Intro, which he actively promotes through direct calls to action. This booking model is integrated into his content, signaling openness to advisory roles. His availability is not passive—he invites interaction and books sessions publicly.

‍

‍

On X, he tweets up to 47 times a week, often tagging fellow creators or replying to industry claims with sarcasm or critique. While engagement per post is modest, his volume ensures persistent visibility. His content doesn’t rely on DMs or pitches—instead, his reachability comes through consistent, clear messaging. For brand collaborations or advisory requests, the most responsive path is via LinkedIn or his Nowism newsletter.

‍

‍

Conclusion: Redefining Thought Leadership Through Daily Dissent and Sharp Marketing Insight

‍

Tom Goodwin brings unmatched consistency and clarity to digital commentary. By combining a no-nonsense voice with daily posting and multi-platform visibility, he builds authority without relying on trends. His influence lies in volume, insight, and timing—qualities that position him as a top voice in business transformation and marketing thought leadership. With an active audience and strategic content model, Tom Goodwin remains one of the most reliable challengers of digital orthodoxy in today’s noisy media landscape.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍JONATHAN ROSS - COMPLETE SOCIAL MEDIA ANALYSIS‍KATIE DUNN - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE