Who is Vitória Simplicio Pereira aka Vivi Simplicio?

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Vitória Simplicio Pereira: Brightening Motherhood Content with Bold Personality and Daily Vlogs

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Vitória Simplicio Pereira, also known as Vivi Simplicio, is a Brazilian lifestyle creator best known for her animated parenting content and fast-paced storytelling. She built her digital presence by turning motherhood challenges into comedic skits and expressive monologues, always delivered in Portuguese. Vivi’s style is instantly recognizable—marked by exaggerated facial expressions, vocal inflection, and quick edits. Her content often mimics real-life situations with a dramatic, humorous twist.

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Unlike creators who rely on trends, Vivi crafts original concepts from her daily experiences—whether it’s a chaotic morning routine or a candid take on relationship misunderstandings. Her TikTok videos often include her children, and she doesn't shy away from showing the loud, messy, and playful sides of family life. She is highly active, publishing nearly 10 videos a week, many of which go viral due to their relatability and delivery. Her audience comes for the honesty but stays for the energy.

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Vivi’s Instagram complements her TikTok by offering behind-the-scenes context and a closer look at her personality through reels and snapshots. Despite posting at 10 AM EST, her content achieves high visibility thanks to her expressive delivery and thematic consistency. Her captions are casual yet punchy—filled with emojis, quotes, or brief reflections that mirror her speaking tone. She avoids perfectionism, choosing instead to show raw and real versions of herself.

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Her approach to influencer life is deeply personal, supported by a close-knit circle that includes figures like Gabriel Pereira and Virginia Fonseca. Vivi’s storytelling isn’t manufactured; it’s grounded in her own life, making each video an extension of her reality. Her ability to turn everyday moments into entertaining content without losing authenticity has helped her carve a unique niche in Brazil’s parenting and lifestyle creator scene.

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An Influencer Active on Social Media

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Vivi Simplicio is active on TikTok, Instagram, and YouTube, with TikTok serving as her largest and most active platform by far.

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Vitória Simplicio Pereira's Social Media Strategy Analysis

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TikTok: Expressive Storytelling and Fast-Paced Engagement

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Vivi Simplicio’s TikTok (@vivisimplici0) is her primary stage, where she delivers high-energy parenting rants, expressive skits, and exaggerated reenactments of everyday frustrations. Her content thrives on dramatization—whether it’s reacting to a child’s tantrum or mocking the chaos of school mornings. She rarely uses trending audio, instead opting for original voiceovers that mirror her personal storytelling style. Her ability to turn spontaneous thoughts into shareable content drives strong engagement despite zero follower growth in the last 30 days.

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She posts an average of 9.3 videos per week at 4 PM EST, tapping into Brazil’s early morning traffic and standing out with her punchy delivery. Each video often features quick jump cuts, raised brows, and intense eye contact, giving followers a sense of direct conversation. She prefers vertical framing and simple backgrounds like her living room or kitchen, reinforcing the real-life feel of her clips. Her tone alternates between fiery and funny, which keeps her content unpredictable and bingeable.

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Vivi’s TikTok engagement rate of 0.87% may seem modest, but it reflects consistent viewer retention across a large audience of 4.7M. Her average of 40.7K interactions and 332.6K views per video proves she doesn’t rely on viral spikes—instead, she builds consistent attention through recurring themes and energy. The comments often mirror her intensity, with followers chiming in about their own family struggles or reactions to her delivery.

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She does not crowd her TikTok feed with collaborations or ads. Instead, Vivi strategically tags or mentions products in-context, ensuring brand mentions feel like part of the punchline rather than the focus. This keeps her content credible among followers who value her no-filter approach. Her strength lies in voice-led storytelling that uses facial expression and tempo as primary drivers of engagement.

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• ‍Username: @vivisimplici0
• Influence Score: 89.4/100
• ‍Followers: 4.7M‍
• Activity: 9.3 videos/week‍
• Engagement Rate: 0.87%‍
• Growth (30 days): 0%‍
• Average Engagement: 40.7K‍
• Posting Habits: Daily at 4 PM EST

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Instagram: High-Impact Reels and Nighttime Posting Routine

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On Instagram (@vivisimplicio0), Vivi delivers a slightly more reflective version of her chaotic TikTok persona, focusing heavily on reels with a narrative or visual hook. With 1.6M followers and 12 monthly posts, her Instagram presence relies on nighttime visibility—uploads typically go live at 10 AM EST. This odd hour works for her, targeting audiences scrolling before bed or during late-night wind-downs. Despite a recent 0.18% drop in follower count, she still garners 1.1M views and 45.9K engagements per post on average.

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Vivi’s Instagram videos tend to feature voiceover commentaries, lip-sync skits, or direct-to-camera rants shot in candid settings like bathrooms or cars. The visuals are raw—shaky camera work, close-ups, and minimal editing—but her personality always dominates the screen. She often records in one take, allowing natural pauses, breath sounds, and laughter to stay in. This adds authenticity and makes her feel like a friend venting rather than a creator performing.

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Her caption style is conversational and emoji-heavy, reinforcing her bold delivery with written cues that reflect her spoken energy. Many captions begin with all-caps phrases or rhetorical questions that match her on-camera intensity. The inclusion of casual parenting wisdom or mini-rants in caption form creates a second layer of content that rewards readers who go beyond the reel. Her comments section is active, often filled with parents or followers responding with personal stories or matching reactions.

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Brand content on Instagram is infrequent but well-integrated. Vivi avoids obvious product placement, instead choosing to show use-case scenarios in the middle of a scene. For example, a shampoo brand might be referenced during a bath-time rant, or a snack brand shown mid-chaos in the kitchen. This style keeps her credibility intact while giving sponsors natural entry points. Her audience trusts her tone, not her visuals—and brands that respect that tone gain access to real engagement.

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• ‍Username: @vivisimplici0
• Influence Score: 84.2/100‍
• Followers: 1.6M‍
• Activity: 12 posts/month‍
• Engagement Rate: 2.87%‍
• Growth (30 days): -0.18%‍
• Average Engagement: 45.9K‍
• Posting Habits: Daily at 10 AM EST

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YouTube: Dormant Channel with Legacy Followers

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Vivi Simplicio’s YouTube channel (@ViviSimplicio) has been dormant for three years, with zero uploads since her last video. While the channel still has 83.2K subscribers, it no longer generates engagement or views. This inactivity contrasts with her active and high-performing presence on TikTok and Instagram, suggesting a strategic shift away from long-form formats. YouTube once served as a platform for deeper storytelling, but it has since been deprioritized in favor of shorter, faster-paced content.

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Previously, Vivi used the channel for extended vlogs covering her pregnancy journey, home routines, and personal reflections. These videos featured longer narration, family appearances, and calmer tones compared to her current rapid-fire TikTok delivery. However, she has not updated the channel or redirected traffic to it through her other platforms, indicating she no longer views it as part of her brand mix. Her audience has instead shifted with her toward platforms better suited to her animated storytelling and high-frequency posting.

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• ‍Username: @ViviSimplicio
• Influence Score: 20.3/100‍
• Followers: 83.2K‍
• Activity: Inactive‍
• Engagement Rate: 0%‍
• Growth (30 days): +0.57%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Vivi Simplicio's Social Media Influence Summary

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Vitória Simplicio Pereira holds an Influence Score of 9,169, placing her in the Top 1% of global creators. Her rankings—#838 on TikTok Brazil and #142 in Brazilian Video Entertainment—reflect her dominance in humor-driven parenting content. With strong placements across both national and international categories, she stands out as a key figure in Brazil’s video-first lifestyle creator space.

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Learn more about the Favikon Methodology here

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Content Strategy: Vivid Personality and Real-Life Impact

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Vivi’s content style is bold, fast-paced, and deeply tied to her personality. She doesn’t rely on elaborate setups—her success stems from authenticity, volume, and consistency. Her brand safety is rated “Safe,” with minimal political involvement and high positivity scores. She uses her voice and face as primary tools, often skipping music or text overlays entirely. She publishes around 21 pieces of content per month across platforms, maintaining a reliable pace without sacrificing impact. Each piece is designed for quick consumption, but the emotional tone varies—ranging from sarcastic rants to sincere parenting reflections. Her style is “casual” by platform classification, but the energy she brings is undeniably high-intensity and uniquely hers.

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Reachability and Partnerships

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Vivi Simplicio’s content schedule is rigidly consistent, with TikTok videos posted every day at 4 PM EST and Instagram uploads released nightly at 10 AM EST. This unusual time split allows her to capture two distinct viewing windows—early risers scrolling before their day begins, and night owls decompressing at the end. Her daily activity pace (over 9 TikToks and 12 Instagram posts per month) ensures ongoing visibility across platforms. For brand partners, this predictability supports timed promotions with consistent audience reach.

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She does not rely on PR kits or frequent brand tagging, but instead integrates products naturally into rants or scenes, avoiding the feel of staged sponsorships. Her community engages directly in comments, often responding with voice-note-style reactions that mirror her tone. Though she maintains minimal political presence, her content invites strong audience reactions, which helps campaigns gain organic traction. Vivi’s style favors voice-first partnerships, particularly with parenting, lifestyle, or household brands that can match her tone.

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Conclusion: A Bold Voice in Brazilian Family Content with Unmatched Energy

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Vitória Simplicio Pereira stands out not by perfection, but by presence. Her sharp delivery, expressive storytelling, and cultural relevance make her one of Brazil’s most recognizable parenting voices online. With strong Favikon rankings and platform consistency, she continues to dominate short-form video spaces while offering brands a high-engagement route to real family audiences.

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