Who is Yolanda Gampp?

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Yolanda Gampp: Elevating Cake Artistry with Creativity and Step-by-Step Education

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Yolanda Gampp is a professional cake artist based in Canada, best known as the co-founder of How To Cake It. She rose to prominence for turning everyday objects—like watermelons, avocados, and tacos—into hyper-realistic cakes. Her career began in traditional cake decorating, but she transitioned into content creation to teach her techniques to a wider audience. Her signature blend of visual tutorials and sculpted novelty cakes helped her become a recognizable name in baking education.

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On Instagram, Yolanda shares cake designs that merge technical skill with bold creativity, reaching over 2.7M followers. Her page highlights full cake transformations, side-by-side photo reveals, and clean visual breakdowns of the decorating process. She posts consistently at 1 PM EST, often targeting global audiences and baking communities online. The platform also serves as her main touchpoint for community engagement and educational baking content.

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Her YouTube channel How To Cake It has over 4.2M subscribers and houses a library of long-form, step-by-step videos. The channel includes structured series, guest baker collaborations, and specialty projects timed with seasons or pop culture events. Though less active now, the archive is still a major source of discoverability for aspiring bakers. Many of her most viewed videos feature sculpted cakes that look indistinguishable from real-life objects.

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Beyond content, Yolanda actively promotes baking education through her side platform How To Cake It Step by Step. This extension offers digital workshops and in-depth lessons for people who want to learn beyond social media clips. She’s also known for empowering women in culinary spaces, often highlighting her experiences as a woman of color in the food industry. Her mission goes beyond cakes—it’s about making complex baking skills accessible and exciting.

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An Influencer Active on Social Media

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Yolanda is active across Instagram, YouTube, and X, with her strongest influence anchored on Instagram and her brand-owned YouTube channel.

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Yolanda's Social Media Strategy Analysis

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Instagram: The Heart of Yolanda’s Baking Community

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Yolanda’s Instagram, @yolanda_gampp, is the most active and engaged part of her digital presence, where she shares vibrant baking tutorials and cake reveals with her 2.7M followers. Her content often features close-up timelapses, step-by-step reels, and split-screen before-and-after cake transformations. Posts are optimized for visual impact, showing the sculpting process in a way that’s satisfying to watch and easy to learn from. She uses carousel posts to break down complex cake builds, helping followers visualize each stage clearly.

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Her posting frequency—about 7 posts per month—reflects a strong rhythm without overwhelming followers. Yolanda posts consistently at 1 PM EST, a strategy likely aimed at capturing early engagement from global baking communities. The tone of her captions is instructional yet warm, encouraging viewers to attempt the techniques themselves. She maintains a personal presence through comments and DMs, reinforcing her reputation as a hands-on educator.

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Yolanda strategically uses Instagram Stories to promote new tutorials, behind-the-scenes clips, and calls-to-action for her educational platform, How To Cake It Step by Step. She also uses Stories Highlights to group content by theme—like “Sculpted Cakes” or “Fan Bakes”—which helps users navigate her page based on interests. Occasionally, she reposts fan recreations of her cakes, creating a feedback loop between creator and audience.

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Her visual consistency—bright colors, clean workspaces, and high-quality overhead shots—makes her profile instantly recognizable. Unlike many creators in food, she doesn’t rely on food styling trends but instead leans on technical decorating and novelty shapes. This has helped establish her as an authority in sculpted baking, especially in North America.

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• Username: @yolanda_gampp
• Influence Score: 77.5/100
• Followers: 2.7M
• Activity: 7 posts/month
• Engagement Rate: 0.06%
• Growth: -0.23%
• Average Engagement: 1.7K
• Posting Habits: Every day at 1 PM EST

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YouTube: Long-Form Learning with “How To Cake It”

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Yolanda’s YouTube presence is anchored through her brand account How To Cake It, which has over 4.2M subscribers. Her long-form videos showcase full cake builds with voiceover narration, incorporating personal anecdotes and clear instructions. Many of her most popular videos center around sculpted cakes that look like real objects—like a raw turkey or a watermelon—blurring the line between dessert and art. These “illusion cakes” became a signature theme that built her early YouTube momentum.

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Though recent uploads have slowed (1.4 videos/month), the channel maintains evergreen value through its searchable tutorial library. Each video is tagged and titled with high SEO intent, making it easy for new bakers to discover content through YouTube search. She often cross-promotes these videos on Instagram and through her educational site, driving multi-platform traffic. While new uploads are less frequent, old videos still generate views due to their timeless utility.

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• Username: @HowToCakeIt
• Influence Score: 22.9/100
• Followers: 4.2M
• Activity: 1.4 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (Formerly Twitter): No Longer Active

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Yolanda’s X account @yolanda_gampp has been inactive for over two years, with no recent tweets or engagement activity. When it was active, her posts were primarily used for event announcements, video drops, and brief interactions with fans or collaborators. Unlike her other platforms, X was never used for educational content or visual storytelling—it functioned more as a promotional extension of her brand.

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Her follower count on X remains modest at 23.1K, and engagement is currently nonexistent. The account does not appear to be integrated into her current content distribution or brand outreach strategy. Unlike Instagram and YouTube, X lacks the visual depth needed for cake design, which likely contributed to her decision to stop investing in it.

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• Username: @yolanda_gampp
• Influence Score: 8.5/100
• Followers: 23.1K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.1%
• Average Engagement: 0
• Posting Habits: Once a year at 10 AM EST

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Yolanda Gampp’s Social Media Influence Summary

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Yolanda holds a Favikon Influence Score of 8,573 points, placing her at Level 3. She ranks #3 in Baking Canada and is among the top 1% in Baking Worldwide (#232), reflecting her authority in cake artistry and education. Her strong placement on Instagram—top 11% in Canada and top 14% globally—confirms her influence as a trusted baking educator with global reach.

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Learn more about the Favikon Methodology here

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Content Strategy: Visual Learning Meets Cake Design

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Yolanda’s strategy is grounded in teaching through storytelling, using cakes as her creative medium. Her content is educational, very safe, and bright, making it suitable for viewers of all ages. While many creators lean on trends, she focuses on consistent quality—highlighting baking process shots, detailed tips, and professional finishes. Her work often features sculpted cakes resembling objects like watermelons or avocados, which adds visual curiosity and replay value.

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Reachability and Partnerships

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Yolanda is highly open to brand partnerships, especially those related to baking supplies, kitchen tools, food products, and culinary education. Her estimated rate of $10K per post reflects both her authority and the professional production quality of her content. She has an established history of collaborations with major media entities like Food Club FOX, FOX Broadcasting, and Hello Sunshine. Her tag history shows recurring integration of branded tools directly into step-by-step baking tutorials.

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She actively uses Instagram to promote branded content and drive traffic to her How To Cake It Step by Step platform, creating a clear funnel from social media to paid education. Her Hello Sunshine partnership highlights her role as both a creator and mentor, positioning her as a valuable face for campaigns focused on empowerment and skill-building. Yolanda’s baking niche and safe, bright content style make her a strong fit for family-friendly, product-focused partnerships. Brands looking for long-form instructional integration benefit from her ability to teach while showcasing products naturally.

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Conclusion: Turns Baking Into an Artform and Learning Experience

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Yolanda Gampp has built a digital empire on cakes, creativity, and education. Through her hands-on approach and high-quality visuals, she has cultivated a loyal community of bakers and learners. Her influence goes beyond pretty pastries—she empowers her audience with skills, confidence, and inspiration, one cake at a time. Whether you're a beginner baker or a long-time fan, Yolanda offers something that sticks: fun, precision, and heart.

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